Gagandeep Kaur
Data Experience Analyst
Gurgaon
Summary
Results-driven Marketing Manager with a proven track record of creating and executing successful marketing strategies. Skilled in leading cross-functional teams, analyzing market trends, and leveraging data-driven insights to drive brand awareness and enhance the digital customer experience. Expertise in digital marketing, data analytics, and cultivating strong customer relationships. Adept at identifying opportunities and implementing innovative marketing initiatives to achieve goals. Strategic thinker with a passion for delivering impactful solutions.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
3
3
Languages
Work History
Manager – Digital Experience Analyst
Schneider Electric (North America operations - NAM)
9 2021 - Current
- Responsible for performing web analytics.
- Conducting monthly review for monitoring performance of team.
- Performing social listening to understand the customer needs and issues.
- Working on SEO.
- Cross-training existing employees to maximize team agility and performance.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining customer centric content on website.
- Established team priorities, maintained schedules and monitored performance.
Deputy Manager – Digital Marketing
Schneider Electric India Pvt ltd
09.2017 - 09.2021
- Responsible for managing website for India and along with SEO.
- Manage creation of landing pages and subsequent updates on website.
- Serve as website producer; ensuring consistency of website content.
- Assist with divisional email marketing efforts including newsletters and ecommerce promotions and manage the testing, deployment, and measurement of all campaigns.
- Track and analyze user site behavior, competitive offerings, and industry changes to produce regular reports to business team and other decision makers for SEO.
- Updating of product information on website on regular basis with deployment of global projects for offer Data on India website.
- Creating reports and dashboards for marketing generated revenue in salesforce in order to help BU’s to see growth in terms of revenue.
- Persona segmentation depending upon the webinar/ event Organized.
Master Data Analyst
Schneider Electric India Pvt ltd
09.2015 - 08.2017
- Maintained and customized Salesforce.com scopes such as users, roles, profiles, groups, accounts, contacts.
- Developed reports, dashboards, and processes to continuously monitor data quality and integrity
- Onsite point of contact for salesforce for the inside sales team.
- Managed ongoing support request and administrative needs of users
- Performed weekly and monthly data integrity checks, data cleansing, importing, and exporting
- Work with business units to resolve SFDC user issues and data issues
Education
M. Tech in Computer Science & Engineering (Specialization – Cloud Computing) -
Punjab Technical University
09.2013 - 01.2015
B. Tech in Computer Science & Engineering -
Punjab Technical University
09.2009 - 05.2013
Skills
- Salesforce (CRM)
- SEM Rush
- Microsoft Excel
- Medallia Platform
- Marketo
- Sprinkler
- Content Square
- Product Information Management
- Bright edge
- Search Engine Optimization
- Google Analytics
- SDL
- Workfront
Certification
Certificate of Specialization in SEO from UCDavis
Personal Information
Education
Mohali,Mohali
Contact
Gurgaon, IN 122001
Timeline
Deputy Manager – Digital Marketing
Schneider Electric India Pvt ltd
09.2017 - 09.2021
Master Data Analyst
Schneider Electric India Pvt ltd
09.2015 - 08.2017
M. Tech in Computer Science & Engineering (Specialization – Cloud Computing) -
Punjab Technical University
09.2013 - 01.2015
B. Tech in Computer Science & Engineering -
Punjab Technical University
09.2009 - 05.2013
Manager – Digital Experience Analyst
Schneider Electric (North America operations - NAM)
9 2021 - Current
Certificate of Specialization in SEO from UCDavis
Certified Contentsqaure professional.
Certified Brightedge Professional.
Google Analytics Certified.
IBM certification for using ‘Bluemix’ Technology
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