Gagandeep Kaur
New Delhi,delhi
Summary
Results driven Pharma and Lifesciences professional with 14 years of experience working in digital and multichannel marketing, digital transformation, brand campaigns with hands on experience in driving complex projects, revenue growth and enterprise account management.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
14
14
years of professional experience
2011
2011
years of post-secondary education
Work History
Client Services & Project Management
Webocity Technologies
11.2021 - Current
- Led BD & Operations for Domestic as well as international markets
- Expanded capability to full stack web development & Digital Marketing Solutions
- Lead Product, Design & Engineering teams in the development of a highly effective, efficient & flexible Solution Stack, for swift deployment with clients
- Headed client servicing and delight team for maintenance of superior customer relationships and quality standards
- Scaled digital advertising of clients based on user-centric, result-driven methods
VP- Pharma Practice
Sekhmet Technologies (THB)
NEW DELHI
04.2021 - 10.2021
- Leading a cluster of large pharma accounts and responsible for establishing the THB brand and its SaaS based offerings -
- Digital Transformation Solutions-HCP Engagement– Real world evidence backed digital engagements
- Real world Evidence studies & Contents
- Market Intelligence- Insights, Perception Studies, Longitudinal patient Journey studies, Classic Market Research and CSID
- Data Driven Outcome based Patient engagement
- Responsible for project management, ensuring high CSATs and organic revenue growth through consultative and concepts sales of digital transformation solutions
- Project Management to deliver solution to client by working with cross-functional teams
- Responsible for managing 1 direct reportee
Co-Founder
Webocity Technologies
01.2017 - 03.2021
- Led E2E Business as well as Operations in the initial phase; Subsequently spearheaded business development and organization systems and processes
- E2E responsible for all divisions critical to the success of the overall company vision and strategy
- Achieved improved performance of sales personnel through strict data monitoring
- Designed recruitment processes and personally scouted talent through LinkedIn & RMS (Naukri)
- Represented the company and effectively networked at various industry events and conferences
- Led E2E office infrastructure setup: space scouting, design, vendor contracting, execution
- Managed a team of 15 Developers, Graphic Designers, SEO experts and Content Writers
Regional Head - North India
CereBrahm Innovations: BabyBerry App
11.2015 - 01.2017
- Head overall marketing and business development in North India
- Identifying and executing win-win partnerships with related brands for content, marketing and co-branding opportunities on the Mobile app (Babyberry)
- Relationship management with Pharmaceutical and Nutraceutical Companies, Pediatricians, Gynecologists, Nutritionists and others in the medical fraternity
- Brands Onboarded- Dabur India, Himalaya Wellness, Chicco India, Nestle, Philips Avent
- Collaborating with Digital team for User acquisition (App Installs), retention and engagement
- Coordinating and maintaining relationship with existing partners /clients (Healthcare providers/hospitals, Medical Experts, Baby care brands)
- Achieving sales targets for ad inventory on the app
- Market Research, Competitor Analysis, strategy formulation for newer initiatives and expansions
- Recognized as a key contributor and top performer of the team for 3 consecutive quarters
Account Management
Purple Squirrel Eduventures
04.2015 - 11.2015
- Company Overview: EdTech StartUp IIT B
- Responsible and accountable for sales, marketing and relationship building with multiple key accounts (Top tier Educational Institutes)
- Met trustees, CXOs of college bodies to seed product adaption and nurture long term tie-ups.
- Gain first hand market insights from the interaction with Institutes and report to the Intelligence team
- Built understanding of colleges and profile student demographics
- Managed a team of 3 Sales Executives and 2 Tele-callers
- Work in close liaison with the corporate relations and media teams to plan and achieve sales targets
- EdTech StartUp IIT B
Account Management & Operations
CACTUS Communications
07.2013 - 03.2015
- Owner of multi-million-dollar annual portfolio; worked closely with PM and Medical Directors
- Project planning, resource allocation, budget management, invoice scheduling, audit checklist
- Management of multiple publications/medical communications projects across multiple clients
- Project planning, including resource forecasting, timelines, and budget
- Proactively identifying opportunities with existing clients and proposing appropriate solutions
- Project Delivery - Conceptualizing and designing deliverable, undertake periodic reviews to ensure project teams are adhering to timelines and quality standard
- Client relationships - Client interface for projects at every stage of the engagement
- Contribute to business development through high client satisfaction leading to organic growth
- Respond to RFIs/RFPs
Senior Associate- Client Services
Indegene Lifesystems
06.2011 - 06.2013
- Managed several large multi-geography projects with an average CSAT of 4.2/5.0 by ensuring proactive communication, diligent follow-up, thorough problem solving and risk management
- Led the strategic conceptualization, execution and successful launch of Diabetes educational portal by ensuring multi-stakeholder expectation management and by driving effective customer segmentation, targeting and delivery of multi-channel messages to HCPs
- Successfully executed challenging multi-million $ launch project for MNC Cardio brand in 5 countries (Singapore, Malaysia, Korea, Australia and Thailand) ahead of the time with thorough planning process that involved multiple moving parts- call center set-up, HCP portal development, KOL committee management & webinars; resulting in $750K business opportunities from high client satisfaction
- Managed patient support programs that involved working with multiple external stakeholders such as lead content agency, Top Pharma strategic IT partners and the affiliates for country roll-outs
- Managed the delivery of several digital assets across 5 projects to top global pharma companies, managing and liaising with a team of 15 developers, QA, Writers, Editors, Illustrators, Designers and client stakeholders
- Driving Innovative marketing solutions in pharma & consumer healthcare like Augmented Reality, Virtual Reality, Mobile Apps (Android & iOS), 3D animations
- Multi-Channel Marketing and Medical Education programs like CMEs, Webcast, CLM/CRM, eLearning, e-mail Marketing
- Respond to online RFI/RFP bids in collaboration with teams across verticals and geographies to design a comprehensive solution
- Managed several Learning Solutions Projects – field force training and assessment modules etc.
- Design strategic solutions for proposals that require a cohesive and effective integration of services from multiple verticals across the organization
- Liaise with BD team to understand client requirement across competencies
- Risk analysis and management; Tracking scope changes & preparing CRFs
- Onsite experience: worked closely with top pharma clients (2012), New Jersey, USA
- Part of Core team Implementing new initiatives (CMMI-3), improved productivity & process adherence
Education
M.B.A - Marketing
NIPER
Bachelor in Pharmacy - undefined
GGSIPU
12th - undefined
CBSE Board
10th - undefined
CBSE Board
Skills
- Entrepreneurial mindset
- Client Services
- Stakeholder Management
- Pre-Sales
- Project Management
- RFP & Bid Management
- SAAS Products
- Consultative Sales
- Digital Marketing Channel Optimization
- Capability Building
- Branding
- Proficient with Veeva
- Salesforce SF
- Digital Transformation Strategy
- Business Development
- Strategy
- Project Management Consultancy
- Brand Campaign Design Consulting
- Digital Patient Engagement Strategy
Friendly, positive attitude
Teamwork and collaboration
Computer skills
Problem-solving
Core Competencies
- Entrepreneurial mindset
- Client Services
- Stakeholder Management
- Pre-Sales
- Project Management
- RFP & Bid Management
- SAAS Products
- Consultative Sales
- Digital Marketing Channel Optimization
- Capability Building
- Branding
- Proficient with Veeva, Salesforce SF etc CRMs
Areas Of Exposure
- Digital Transformation Strategy
- Business Development
- Strategy
- Project Management Consultancy & Brand Campaign Design Consulting
- Digital Patient Engagement Strategy
Domain Expertise
- Health Tech
- Digital & Multi-Channel Marketing
- Medical Communications
- Medical Outsourcing
- CMEs
- E-learning
- Creative Production
- Technology Projects
- Creative Agency Experience
Geographies Handled
Collaborated with top tier Pharma & Medical Device companies in USA, Europe, India, Middle East and Asia
Strengths
- A people’s person directing productive cross-functional teams using interactive and motivational leadership that spurs people to willingly give 100% effort and loyalty
- Attention to detail
- Ability to work under deadlines
- Good communication skills
- Analytical skills
- People management skills
On Site Experience
New Jersey, USA, 2012
Timeline
Client Services & Project Management
Webocity Technologies
11.2021 - Current
VP- Pharma Practice
Sekhmet Technologies (THB)
04.2021 - 10.2021
Co-Founder
Webocity Technologies
01.2017 - 03.2021
Regional Head - North India
CereBrahm Innovations: BabyBerry App
11.2015 - 01.2017
Account Management
Purple Squirrel Eduventures
04.2015 - 11.2015
Account Management & Operations
CACTUS Communications
07.2013 - 03.2015
Senior Associate- Client Services
Indegene Lifesystems
06.2011 - 06.2013
Bachelor in Pharmacy - undefined
GGSIPU
12th - undefined
CBSE Board
10th - undefined
CBSE Board
M.B.A - Marketing
NIPER
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