Gagandeep Malhotra

Graphics Business Division

Key Responsibilities:

• Achieved profitable sales revenue and growth across North and East India, and Railways pan India, increasing regional sales by 20% vs. 2024 through strategic initiatives, portfolio prioritization, segment prioritization, brand rebuilding, value selling, and key account management.
• Collaborated with cross-functional teams to design and execute performance and growth strategies, enhancing sales productivity, and aligning with South Asia/APAC business strategies.
• Managed sales development through sales managers, TSMs, distributors, and converters, ensuring the achievement of sales and throughput targets, and coordinating with the finance team to manage accounts receivable for key accounts.
• Implement South Asia/APAC business strategies to enhance sales coverage and productivity.
• Report insights on customer priorities, market behavior, competitive activities, and trends to stakeholders.
• Coordinate with the finance team to manage accounts receivable for key accounts.
• Ensure the achievement of sales and throughput targets for the assigned region.
• Plan the annual budget, NPS/NPI initiatives, share gain strategies, and risk mitigation efforts.
• Developed and implemented strategic initiatives that enhanced revenue growth and improved market penetration across North and East regions.
• Led cross-functional teams to streamline operations, resulting in improved efficiency and reduced operational costs.
• Analyzed market trends and customer needs to create targeted marketing strategies, increasing brand visibility and customer engagement.
• Established key performance indicators and metrics, driving accountability and continuous improvement within the commercial team.

Personal Safety Division - PPEs.

Total experience at 3M: 14 years in different roles, from March 2010 to March 2024.

Key Responsibilities:

• Managed the product portfolio, including the mix, forecasting, NPI launches, and inventory planning.
• Activated country-level marketing campaigns to support APAC initiatives, with local adaptations.
• Utilized Salesforce and Power BI for monitoring sales strategies, and enhancing conversion rates.
• Guided management in portfolio strategy design and implementation for optimal performance.
• Collaborated cross-functionally with sales, technical teams, customer service, and R&D across regions.
• Reported to senior leadership on portfolio progress and campaign performance for strategic decisions.
• Collaborated with cross-functional teams to resolve some of the critical challenges effectively, to minimize the impact on operations.
• Conducted market sensing through surveys and events to gather insights for future campaigns.
• Developed and executed marketing activation strategies, enhancing brand visibility and customer engagement across diverse channels.
• Collaborated with cross-functional teams to align product launches with market demands, driving successful campaign outcomes.
• Analyzed market trends and consumer insights to inform strategic decisions, improving product positioning and outreach effectiveness.
• Led localized marketing initiatives, resulting in increased market penetration and enhanced consumer awareness of key product lines.
• Mentored junior marketing team members, promoting skill development and enhancing team performance in executing marketing strategies.
• Conducted competitor analysis to identify opportunities for differentiation, contributing to the refinement of marketing messages and tactics.
• Managed budget allocation for marketing projects, ensuring efficient resource utilization and maximization of campaign return on investment.
• Tracked various product sales and costs by analyzing and entering sales, business data, and expenses.

Personal Safety Division.

• Accelerating profitable growth for 3M PPEs in the North Region through ASM team leadership.
• Formulated and executed a distribution performance and growth strategy in collaboration with stakeholders.
• Managed sales efforts in the North Region by overseeing channel and sales team operations.
• Coached and trained team members to enhance capabilities in demonstrating value propositions.
• Implemented business strategies that increased sales coverage and productivity across the region.
• Managed accounts receivable for key accounts in coordination with the finance team.
• Led regional sales initiatives, driving market penetration and enhancing product visibility across diverse customer segments.
• Fostered strong relationships with key accounts, resulting in increased customer loyalty and repeat business opportunities.
• Analyzed market trends and competitor activities, utilizing insights to inform strategic decision-making and improve sales tactics.
• Implemented CRM systems to streamline sales processes, improving efficiency in tracking customer interactions and sales forecasts.
• Mentored and trained sales teams, enhancing their product knowledge and selling skills to exceed performance targets.
• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
• Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
• Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
• Generated detailed sales reports and forecasts to analyze performance and track progress.
• Finalized sales contracts with high-value customers.

• Executed strategic account plans, driving sales growth across key regional accounts.
• Cultivated relationships with senior stakeholders to align 3M solutions with business needs.
• Conducted business reviews with key accounts to assess performance and identify improvement opportunities.
• Collaborated with marketing and product teams to launch new products and increase market penetration.
• Analyzed market trends and competitor activities to adapt account strategies effectively.
• Delivered training sessions for internal teams on product features to enhance customer engagement.
• Managed key account matters, including issue resolution, project updates, and communications.
• Negotiated contracts and pricing strategies to secure profitable agreements with major clients.
• Developed and maintained strategic relationships with key accounts, driving revenue growth and enhancing customer loyalty across the region.
• Led cross-functional teams to implement tailored solutions, resulting in improved service delivery and customer satisfaction ratings.
• Analyzed market trends and competitor activities, providing actionable insights that informed key strategic decisions and business development initiatives.
• Collaborated with internal stakeholders to create and execute account plans, aligning resources with customer needs to maximize contract profitability.
• Spearheaded training programs at key accounts to retain competitive advantage and generate new business opportunities.
• Managed complex projects effectively, balancing short-term goals with long-term objectives for sustained success across all accounts.
• Increased product penetration within existing accounts by identifying unmet needs and offering customized solutions.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.

• Developed and maintained strategic relationships with key accounts, enhancing customer loyalty and driving revenue growth.
• Collaborated with cross-functional teams to implement tailored solutions, resulting in improved client satisfaction and retention rates.
• Analyzed market trends and customer feedback to identify opportunities for product expansion, increasing market share in the region.
• Led contract negotiations and pricing strategies, optimizing profitability while ensuring competitive positioning within the industry.
• Streamlined account management processes by implementing CRM tools, improving efficiency and tracking client interactions effectively.
• Played an instrumental role in winning new business through targeted prospecting and relationship building activities. (Hindalco, Tata, Indian Railways, Grasim Chemicals)
• Established trust among clients by demonstrating extensive knowledge of industry trends and providing tailored recommendations based on their specific needs.

Key Responsibilities -

• Develop and implement regional sales strategies to drive growth in the assigned B2B industrial segments.
• Create strategies to achieve goals, and contribute to the overall business and sales plan.
• Conduct business development activities such as walkthrough surveys, hazard assessments, demonstrations, trials, senior management presentations, consultancies, and end-user training to retain a competitive advantage with existing customers and acquire new customers.
• Analyze sales data, market trends, and competitor activity to identify and convert opportunities.
• Create sales forecasts and reports for senior management.
• Build and maintain strong relationships with current and potential clients.
• Understand customer needs, and resolve issues to ensure high satisfaction.
• Collaborate with the technical and marketing departments on technical and promotional activities.
• Negotiate contracts and close sales agreements.
• Identify and pursue new business opportunities within the territory for share gain.

Company Overview: L&T Ltd (now EWAC) is a well-known leader in providing repair and maintenance solutions to the industry.

Key Responsibilities:

• Technical Solution Provider for Repair and Maintenance.
• Technical Consulting & Solution Provision (Core Function): Provide Technical Solutions. Act as the primary technical consultant for industries (Power, Cement, Sugar, Heavy Engineering, Forging, Automotive, etc.) by analyzing their wear, erosion, and damage problems.
• Problem-Solving: Develop and propose specific Repair & Maintenance (R&M) strategies using the company's advanced material technologies, including: Special Purpose Welding Alloys: Identifying the correct alloy and procedure for welding-based repairs.
• Mecatec (Epoxy-Based Cold Welding Compounds): Recommending cold welding solutions for non-weldable, temperature-sensitive, or complex composite repairs.
• Surface Technologies: Prescribing techniques like Thermal Spray to apply protective coatings and manage wear.
• Wear Protection: Focus on implementing solutions that extend the life of industrial components through advanced welding, cold-welding, and surfacing techniques.
• Sales, Marketing, and Business Development Product Marketing: Actively promote and market the full range of Eutectic & Castolin R&M products and services. This includes: Consumables: Special Purpose Welding Alloys and Mecatec compounds. Equipment: Thermal Spray Powders & Equipment. Services: Hard Coated Plates (pre-fabricated wear protection) and Contract Business (on-site R&M services).
• Contract Business Generation: Proactively sell the specialized repair services (contract business), moving beyond just product sales to secure larger, project-based R&M jobs.
• Explore Growth Prospects: Conduct continuous market surveys and collect feedback to identify new opportunities, applications, and unmet needs within existing and target industries. This function drives the future revenue pipeline.
• Market Intelligence & Strategy Continuous Market Survey: Regularly perform market analysis to understand industry trends, maintenance cycles, capital expenditure (CapEx) plans, and competitor activity.
• Feedback Integration: Gather and consolidate technical and commercial feedback from different resources (customers, field technicians, internal R&D) to inform sales strategy and potential new product/service development.
• Managed key accounts and territories to drive revenue growth and customer satisfaction.
• Conducted opportunity mapping through customer surveys and process analysis.
• Performed technical evaluations, resulting in detailed proposal submissions for clients.
• Developed applications for repair and maintenance welding products across various sectors.
• Organized technical seminars and demonstration forums to showcase product innovations.
• Recognized as No 1 Application Specialist in 2007 for outstanding performance.
• Consistently exceeded budget targets and operational objectives throughout tenure.
• Created new applications in power, cement, sugar, railways, defense, and heavy engineering sectors.

From May 2005 - Nov 2006 - Worked as Stockiest Field Engineer for L&T Welding Eutectic Division.

• Hired by & Worked for L&T Wedling products Division (Eutectic Division) but on the rolls od L&T Authorized stockiest. Later got absorbed on L&T rolls in Nov'2006.
• Was handling the welding products range of L&Ts welding division including welding consumables, machines & turnkey projects.
• Technical Solution Provider for Repair & Maintenance. Marketing of L&T's Eutectic&Castolin Products including Special Purpose Welding Alloys, Mecatec ( Epoxy Based Cold Welding & Repair Compounds), Thermal Spray Powders & Euipments, Hard Coated Plates & Contract Business for Larsen & Toubro Ltd Eutectic division.
• Exploring the growth prospects in the present Market through continuous surveys and feedback from different resources.
• Provide Technical Solution for Industries like Power, Cement, Sugar, Heavy Engineering, Forging, Automotive and other industries pertaining to Repair & Maintenance Involving Welding, Cold Welding, Surface Technologies, and Wear Protection.

• Delivered after-sales service and technical solutions for DG Set issues.
• Conducted grassroots market surveys to gather valuable customer insights.
• Prepared performance reports to analyze product effectiveness and customer feedback.
• Executed aggressive product promotions to enhance market presence.