Ganapathy Kuppusamy

• Spearhead business development across India, China, Asia Pacific, Latin America, and Europe for probiotic strains.
• Leading business development, applications, marking and customer services team.
• Drive key account sales initiatives in the food and dietary supplement sectors, generating and managing high-value projects.
• Identify, appoint, and support distribution partners to strengthen regional market penetration.
• Collaborate cross-functionally with formulation and application teams to ensure timely execution of customer projects and new product launches.
• Enhance brand visibility through active participation in global trade shows and strategic digital marketing campaigns.

• Responsible for delivering Sales, GM, OPEX, and NI goals in the South Asia region.
• Led and supported sales, marketing, technical services, R&D, and customer service teams to achieve aligned business objectives.
• Products include antioxidants, plant extracts, and preservatives for the food and beverage segments.
• Designed career development plans and aligned training initiatives for team capability building and growth.
• Implemented performance evaluation systems and incentive programs to drive and reward high performance.

• Responsible for achieving Sales and GM goals in the South Asia region.
• Develop, guide, and aid sales, marketing, technical services, and customer services team.
• Grow business in strategic segments and expand in new geography.

• Responsible for Strategic and Global Customer Sales.
• Engage business development activities in emerging market segments which are critical for future growth.
• Expand Kemin's business in new geographies.
• Build success stories and insights for the team.

• Support in strategy development and implementation. Market Analysis and support India, Asia, and China regional teams with business plan formulations.
• Engage in new product development, launch and management process.
• Monitor industry, customer and competitors and share insights with sales team.
• Develop collaterals and train sales team.
• Participation in trade shows and seminars.
• Digital marketing and SEO.

• Contributed to the Global Strategy and Marketing Services team, supporting the Enzymes, Savory Ingredients, Functional Foods, and Dairy Ingredients BUs in developing a business plan for India entry and operations.
• Coordinated closely with leadership teams in Delft, Singapore, and India to ensure alignment, buy-in, and effective implementation of the plan.

• Responsible for new business development and sales to select key and global accounts.
• Managed business development and sales through distribution channel partners.

• Part of four-member team to build business from scratch. Involved in customization and demonstration to customers including first sale.
• Gradually started managing sales activities as we were a small team during the initial period.
• Train and support peers in other territory as the business started building gradually.

• Established an application laboratory to support product development and customer solutions.
• Conducted application trials and generated technical insights to support commercial objectives.
• Collaborated with the sales team in key customer meetings to provide technical expertise and drive project success.