Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Ganapathy L

Chennai

Summary

Results-driven CRM Marketing Manager with 9years of experience in designing and executing data-driven customer relationship management strategies.

Dynamic CRM Marketing Manager with a proven track record, driving a 25% increase in customer retention through innovative, data-driven campaigns. Expert in leveraging marketing automation tools and audience segmentation, while excelling in cross-functional collaboration to achieve impactful results. Committed to optimizing processes for enhanced operational efficiency.

Overview

9
9
years of professional experience

Work History

CRM Marketing Manager

Ganapathy
Chennai
03.2021 - Current
  • Spearheaded the development and execution of CRM strategies, resulting in a 25% increase in customer retention, and a 15% boost in customer lifetime value.
  • Designed and implemented data-driven, multi-channel campaigns (email, push notifications, in-app messaging, WhatsApp) to enhance customer engagement, and drive revenue growth.
  • Optimized CRM tools and platforms, leveraging Braze and Adobe Campaign to automate workflows and deliver personalized customer experiences.
  • Built dynamic, mobile-responsive email templates from scratch using HTML5 and CSS3, ensuring cross-browser/platform compatibility, and adherence to email best practices.
  • Collaborated with the Brand, Product, Engineering, and Data Science teams to integrate CRM initiatives with broader marketing and business objectives.
  • Conducted A/B testing and post-campaign analysis to optimize performance, achieving a 20% improvement in email open rates and click-through rates.
  • Monitored email deliverability for a global customer base, resolving issues, and ensuring compliance with CAN-SPAM and GDPR regulations.
  • Streamlined marketing processes, reducing campaign deployment time by 30% through automation and operational improvements.

Senior Email Marketing Specialist

Ganapathy
Chennai
03.2018 - 02.2021
  • Led the development of lifecycle, promotional, and trigger-based email campaigns, contributing to a 10% increase in customer engagement.
  • Utilized Liquid/JavaScript to create targeted and personalized email content, improving relevance and customer satisfaction.
  • Managed end-to-end email campaign execution, including audience segmentation, content creation, QA, and performance analysis.
  • Partnered with cross-functional teams to implement innovative email personalization techniques, resulting in a 15% uplift in conversion rates.
  • Monitored post-launch campaign success, identifying and resolving issues to ensure optimal performance.

Email Marketing Analyst

Ganapathy
Chennai
06.2016 - 02.2018
  • Analyzed customer insights and campaign performance data to identify trends and opportunities for optimization.
  • Built and maintained Hightouch models for audience segmentation, enabling targeted and personalized email campaigns.
  • Conducted QA for email content, audience targeting, and automation workflows, ensuring accuracy and compliance with brand guidelines.
  • Supported the implementation of email marketing best practices, including A/B testing, responsive design, and CAN-SPAM compliance.

Education

Bachelor of Engineering - Electronics And Communications Engineering

SA Engineering college (Anna University)
06-2016

Skills

  • CRM strategy development and execution
  • Marketing Automation Tools (Braze, Adobe Campaign, Marketo, Adobe Experience Cloud, SFMC, HubSpot)
  • Data-Driven Campaign Design & Optimization
  • HTML5, CSS3, Liquid/JavaScript for Email Personalization
  • Cross-Channel Campaign Management (Email, Push, In-App, WhatsApp)
  • Audience Segmentation & Personalization
  • Email Deliverability & Compliance (CAN-SPAM, GDPR)
  • A/B Testing & Performance Analysis
  • Stakeholder Management & Cross-Functional Collaboration
  • Project Management (Asana, Agile Methodologies)
  • Process Improvement & Operational Efficiency

Accomplishments

Achievements: For the past eight years, I have been awarded as a top performer,

  • Debut Performer of the Year 2016, Genxlead Solutions, Pvt. Ltd
  • Dedicated Mailer of the Year 2018, Genxlead Solutions, Pvt. Ltd
  • Stellar proposal of the year 2019 to 2022, Genxlead Solutions, Pvt. Ltd
  • Ace performer of the year 2023,Genxlead Solutions, Pvt. Ltd

Timeline

CRM Marketing Manager

Ganapathy
03.2021 - Current

Senior Email Marketing Specialist

Ganapathy
03.2018 - 02.2021

Email Marketing Analyst

Ganapathy
06.2016 - 02.2018

Bachelor of Engineering - Electronics And Communications Engineering

SA Engineering college (Anna University)

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Ganapathy L