Ganasala Saisubash
Vizianagaram
Summary
Accomplished public relations professional with expert understanding of business needs, public perception and media practices. Helps companies and high profile individuals control narrative with strategic communications approaches. Persuasive, articulate relationship-builder.
Overview
2
2
years of professional experience
Work History
Social Media Manager
Showtime Consulting
Hyderabad
02.2023
- Managed digital activation for a parliamentary constituency, coordinating with Assembly Constituency Managers and In-Charges to gather grassroots insights and develop effective social media strategies and campaigns for party and candidate promotion
- Strategic Planning: Developed and executed comprehensive social media strategies to increase brand awareness, engagement, and traffic across platforms including Facebook, Twitter, and Instagram
- Content Creation: Created, curated, and managed published content (images, video, written) ensuring alignment with brand voice and strategy
- Analytics and Reporting: Monitored, analyzed, and reported on social media performance using tools like Google Analytics, Hootsuite, and native platform insights
- Utilized data to inform and adjust strategies
- Community Management: Engaged with followers, responded to comments and messages, and fostered positive community interactions to build brand loyalty
- Campaign Management: Planned, executed, and optimized social media advertising campaigns, managing budgets and achieving KPIs for reach, engagement, and conversions
- Trend Analysis: Stay updated with the latest social media trends, tools, and platform updates to ensure the brand remains current and competitive
- Collaborative Efforts: Worked closely with marketing, PR, and design teams to ensure cohesive messaging and branding across all channels
- Crisis Management: Managed and resolved social media crises by implementing proactive and reactive strategies to mitigate negative publicity
- Influencer Partnerships: Identified, negotiated, and managed relationships with influencers to amplify brand presence and credibility.
Market Research Associate
Samkhya Consulting Research PVT LTD
Hyderabad
09.2022 - 12.2022
- Analyzed market trends and competitor activities to identify opportunities and threats, translating political analysis experience to sales market analysis
- Developed and executed strategic communication plans to engage potential customers and stakeholders, leveraging skills from campaign management
- Conducted stakeholder interviews and research to understand customer needs and preferences, mirroring political stakeholder management practices
- Performed SWOT analyses to evaluate sales strategies, identifying key areas for improvement and growth
- Managed and executed high-impact initiatives, driving engagement and participation from target audiences, similar to campaign execution in politics.
Intern
Samkhya Consulting Research PVT LTD
Hyderabad
03.2021 - 05.2021
- They detected the political pulse of different demographic, geographic, and legislative entities through a series of rigorous primary and secondary research initiatives
- Liaise with political stakeholders including party leadership, post holders, and workers to provide support, execute central campaigns, and develop networks on the ground Plan, conceptualize, strategize, and execute high-impact end-to-end on-ground campaigns
- They drafted detailed work plans to coordinate implementation with internal and external stakeholders
- Coordinated with various internal including digital media, data analytics, strategic research, and operations to achieve campaign aims
Education
Bachelor of Business Administration (Travel And Tourism Management) -
Central Tribal University of Andhra Pradesh
08.2022
Intermediate (State Board) -
Sri Viveka Junior College, Tuni (Andhra Pradesh)
04.2018
Matriculation (State Board) -
Z P High School, Paltheru (Andhra Pradesh)
04.2016
Skills
- Power BI (Basics)
- SEO Optimization
- Market Research
- Conversion Strategy
- Leadership
- Problem-Solving
- Lead Generation
- Teamwork and Collaboration
- Social Media and Promotions
- Influencer Collaboration
- MS Office
Research
Researcher, Study on Tourism in and Around Anakapalli District, Central Tribal University of Andhra Pradesh, Conducted comprehensive research on the tourism potential and attractions in Anakapalli District, identifying key sites and cultural heritage spots., Analyzed tourism trends, visitor demographics, and local economic impact through primary and secondary data collection., Developed actionable recommendations to enhance tourism infrastructure and marketing strategies to boost local tourism., Collaborated with local stakeholders, including government officials, business owners, and community leaders, to gather insights and support for tourism initiatives., Presented findings in a detailed report, highlighting opportunities for sustainable tourism development and promotion.
Timeline
Social Media Manager
Showtime Consulting
02.2023
Market Research Associate
Samkhya Consulting Research PVT LTD
09.2022 - 12.2022
Intern
Samkhya Consulting Research PVT LTD
03.2021 - 05.2021
Bachelor of Business Administration (Travel And Tourism Management) -
Central Tribal University of Andhra Pradesh
Intermediate (State Board) -
Sri Viveka Junior College, Tuni (Andhra Pradesh)
Matriculation (State Board) -
Z P High School, Paltheru (Andhra Pradesh)
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