GANASALA SAISUBASH
Payakaraopeta
Summary
Dynamic and results-driven professional with 2 years of experience in Social Media Management and Business Development. Proven track record in creating and executing effective social media strategies to boost online presence and engagement. Skilled in leveraging social media platforms to drive brand awareness, generate leads, and enhance customer relationships. Adept at establishing and managing village-wise WhatsApp networking groups to circulate content and foster community engagement. Strong analytical, communication, and project management skills with a keen ability to adapt to evolving digital trends and business needs.
Overview
3
3
years of professional experience
Work History
Social Media Manager
Showtime Consulting
Hyderabad
02.2023 - 06.2024
- Managed digital activation for a parliamentary constituency, coordinating with Assembly Constituency Managers and In-Charges to gather grassroots insights and develop effective social media strategies and campaigns for party and candidate promotion
- Developed and executed comprehensive social media strategies to increase brand awareness, engagement, and traffic across platforms including Facebook, Twitter, and Instagram
- Created, curated, and managed published content (images, video, written) ensuring alignment with brand voice and strategy
- Monitored, analyzed, and reported on social media performance using tools like Google Analytics, Hootsuite, and native platform insights
- Engaged with followers, responded to comments and messages, and fostered positive community interactions to build brand loyalty
- Stay updated with the latest social media trends, tools, and platform updates to ensure the brand remains current and competitive
- Worked closely with marketing, PR, and design teams to ensure cohesive messaging and branding across all channels
- Managed and resolved social media crises by implementing proactive and reactive strategies to mitigate negative publicity
- Identified, negotiated, and managed relationships with influencers to amplify brand presence and credibility.
- Established and managed village-wise WhatsApp networking groups to effectively circulate content and enhance community engagement.
Business Development Manager
Samkhya Consulting Research PVT LTD
Hyderabad
09.2022 - 01.2023
- Conducted market research and analysis to identify new business opportunities.
- Collaborated with marketing team members to design promotional materials.
- Developed and implemented strategies to increase sales and market share.
- Developed strategic partnerships with vendors and suppliers to ensure cost efficiency.
- Conducted competitive analysis to inform strategic decisions and positioning.
- Created presentations to attract new business opportunities.
- Researched target markets to understand the needs of current and potential customers.
- Conducted research on industry trends, competitor activities, and customer needs.
- Prepared reports on sales performance metrics such as revenue growth rate, conversion rates and lead-to-customer ratios.
- Provided training to sales staff on effective communication techniques when dealing with clients.
Market Research Intern
Samkhya Consulting Research PVT LTD
Hyderabad
03.2021 - 05.2021
- Detected the political pulse of different demographic, geographic, and legislative entities through a series of rigorous primary and secondary research initiatives
- Liaised with political stakeholders including party leadership, post holders, and workers to provide support, execute central campaigns, and develop networks on the ground
- Planned, conceptualized, strategized, and executed high-impact end-to-end on-ground campaigns
- Drafted detailed work plans to coordinate implementation with internal and external stakeholders
- Coordinated with various internal including digital media, data analytics, strategic research, and operations to achieve campaign aims.
Education
BBA - Tourism And Travel Management
Central Tribal University of Andhra Pradesh
Vizainagaram 09-2022
Intermediate (State Board) -
Sri Viveka Junior College, Tuni (Andhra Pradesh)
06-2018
Matriculation (State Board) -
Z P High School, Paltheru (Andhra Pradesh)
03-2016
Skills
- Market Research
- Conversion Strategy
- Leadership
- Problem-Solving
- Lead Generation
- Teamwork and Collaboration
- Analytics and Reporting
- Content Development
- Photography and Videography
- Content Creation
- Brand Promotion
- Community Engagement
Timeline
Social Media Manager
Showtime Consulting
02.2023 - 06.2024
Business Development Manager
Samkhya Consulting Research PVT LTD
09.2022 - 01.2023
Market Research Intern
Samkhya Consulting Research PVT LTD
03.2021 - 05.2021
BBA - Tourism And Travel Management
Central Tribal University of Andhra Pradesh
Intermediate (State Board) -
Sri Viveka Junior College, Tuni (Andhra Pradesh)
Matriculation (State Board) -
Z P High School, Paltheru (Andhra Pradesh)
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