Summary
Overview
Work History
Education
Skills
Notable Highlights
Timeline
Generic
Ganashree S

Ganashree S

Bengaluru

Summary

Marketing professional specializing in go-to-market strategies and performance marketing. Achieved significant revenue growth and enhanced brand visibility for major e-commerce platforms through innovative marketing initiatives. Expertise in product P&L management and customer acquisition strategies, driving profit objectives effectively. Proficient in digital marketing, including SEO, SEM, and social media, with a strong emphasis on data-driven decision-making.

Overview

14
14
years of professional experience

Work History

Marketing Consultant

Freelance
Bengaluru
09.2025 - Current
  • Conducted extensive market research to identify customer needs, guiding product development decisions.
  • Analyze industry trends to uncover new market opportunities
  • Implemented training programs for client teams, improving comprehension of marketing methodologies.

AGM - Vendor Management

Darshita Electronics
Bengaluru
11.2024 - 04.2025
  • Drove ownership of end-to-end P&L for two brands with annual turnover of ₹1,500 Cr, achieving monthly topline targets.
  • Executed three successful product launches for Xiaomi brand, surpassing launch month target by 105%.
  • Implemented dynamic pricing strategies to optimize revenue and reduced aging inventory by 70% within three months.
  • Collaborated with Amazon team to enhance data management processes, enabling daily automated reports for VM team.

Senior Marketing Manager - Domestic Appliances Online

Samsung Electronics
Gurugram
08.2023 - 09.2024
  • Developed comprehensive Go-to-Market strategy and managed pre- and post-marketing activities for Domestic Appliances business.
  • Created innovative branding solutions tailored to Samsung's unique requirements, strengthening market presence.
  • Monitored P&L and budget for all brands to ensure financial accountability.

Category Lead

Amazon
Bengaluru
01.2020 - 07.2023
  • Identified brand gaps and collaborated with Product Team to develop solutions addressing pain points.
  • Drove Digital Marketing efforts, managing approximately 10-12% of ads budget to enhance brand discovery.
  • Established Ads Budget Planner and Marketing Calendar for optimized campaign planning.
  • Launched SMB Days, providing features like product sampling and brand registry for D2C brands.
  • Spearheaded Brand Protection Program, focusing on growth metrics and sponsored advertising initiatives.
  • Developed B2B scaling strategies for launchpad sellers to enhance seller education and performance.
  • Created joint business plans for brands to align on marketing objectives and drive growth.

Category Manager

Flipkart
Bengaluru
04.2018 - 01.2020
  • Managed 40+ Market Place Gold sellers with yearly revenue of 200+ Cr.
  • Launched 'Naturals' as a separate stream of business under Personal care.
  • Managed INR 650+ Crore business of Large Appliance Category -Washing Machine, involving planning, pricing, projection, bottom line & top line growth.
  • Formulated business strategy and Annual Operating plan; worked on new brand selection, existing brand gaps, Event planning, pricing and offer levers, product laddering, seasonality prediction and projection.
  • Handled monthly revenue of 15-20 lakhs from various brands in terms of customer financing.
  • Grew top of the funnel traffic through Brand advertisements, SEO/SEM, Social Media Marketing, Affiliates.

Product and Customer Value Management Manager

Vodafone
Bengaluru/Mumbai
07.2015 - 04.2018
  • Managed Prepaid Revenue exceeding 87 Cr. focusing on maximizing revenue & market shares.
  • Slashed customer churn to 4.4% enabling customer retention of+5% within 2 years.
  • Elevated NPS to No.1 in the circle (10-point increase YOY) by working closely with the Customer Service Team.
  • Spearheaded MNP Prepaid retention, supported by a team of 80+ Inbound/Outbound Call Center agents.
  • Automated MNP Retention, Upsell, Cross-sell processes; led adoption of M-Pesa App, My Vodafone App & Website.
  • Reduced LUT in Karnataka by 20% by concentrating drive on low utilization towers.
  • Headed GST transition for Karnataka circle as a part of CORE Team.
  • Implemented automation for Pre-Call Announcement, Instant Credit Facility & Retention Desk.

Intern

bCompliance (Stelcore)
Bengaluru
05.2014 - 07.2014
  • Determined consumer needs to provide products and services appealing to larger market.
  • Created plans to propose solutions to problems related to efficiency, costs or profits.

Software Engineer

Exeter Group
Bengaluru
07.2011 - 08.2012
  • Developed Health Insurance Website utilizing Java, JavaScript, and Oracle Policy Automation tools.
  • Delivered high-quality automated tools using VBA, JavaScript, and the MS Office suite.

Education

PGDBM -

Xavier Labor Relations Institute (XLRI)
Jamshedpur
01.2015

B.E. - CSE

Siddaganga Institute of Technology (SIT/VTU)
Karnataka
01.2011

Skills

  • Go-to-market strategy
  • Performance marketing
  • E-commerce optimization
  • Revenue growth
  • Seller monetization
  • Market positioning
  • Public relations and advertising
  • Google Analytics proficiency
  • Web analytics expertise
  • Customer experience improvement
  • Business analysis skills
  • Product management capabilities
  • Brand positioning and equity
  • ATL and BTL strategies
  • Multi-channel campaigns
  • Market intelligence analysis
  • Data-driven decision-making
  • Customer lifecycle management

Notable Highlights

  • Flipkart Annual Awards 2018 for outstanding contributions to a large business unit.
  • Vodafone Star Award for valuable business inputs and innovations (twice).
  • Best Sales Team Award for overall KPI achievement in September & October 2015.

Timeline

Marketing Consultant

Freelance
09.2025 - Current

AGM - Vendor Management

Darshita Electronics
11.2024 - 04.2025

Senior Marketing Manager - Domestic Appliances Online

Samsung Electronics
08.2023 - 09.2024

Category Lead

Amazon
01.2020 - 07.2023

Category Manager

Flipkart
04.2018 - 01.2020

Product and Customer Value Management Manager

Vodafone
07.2015 - 04.2018

Intern

bCompliance (Stelcore)
05.2014 - 07.2014

Software Engineer

Exeter Group
07.2011 - 08.2012

PGDBM -

Xavier Labor Relations Institute (XLRI)

B.E. - CSE

Siddaganga Institute of Technology (SIT/VTU)

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