Adobe Photoshop
Gandhar Puranik
Brand Strategist
Summary
Experienced Marketing Specialist with a decisive and hardworking approach, offering over 5 years of expertise in the new media industry. Proven track record in developing and implementing successful marketing plans and brand strategies. Consistently created innovative strategies leveraging customer insights to drive customer loyalty and enhance brand recognition. Talent for devising creative strategies, combined with demonstrated knowledge of graphic design, copywriting, and project management, consistently delivering impactful results.
Overview
2023
2023
years of professional experience
5
5
Languages
Work History
Marketing Executive
ONTHERUN
04.2021 - 05.2022
- Company Overview: Health and Nutrition Brand
- Developed and planned marketing content.
- Executed various strategist to increase brand reach offline.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Led a team of digital marketers in executing data-driven strategies to support company-wide goals and initiatives.
Junior Creative Designer
PLEASE SEE//
8 2019 - 10.2020
- Company Overview: Advertising agency
- Creating visual language for the following brands:
- - Parle Products
- - Jupiter digital bank
- - Hindustan Pencils
- - Kaya Clinic
- Provided creative direction for photo shoots, ensuring high-quality imagery consistent with brand vision.
- Managed multiple design projects simultaneously, prioritizing tasks effectively to meet strict deadlines.
- Mentored junior designers by providing constructive feedback on their work, promoting professional growth within the team.
- Developed eye-catching visual content for social media campaigns, driving engagement and boosting online presence.
- Designed logos and branding elements for startups, establishing strong brand identities from inception.
- Enhanced brand identity by designing visually appealing marketing materials and graphics.
UI Designer
EPS Worldwide
05.2019 - 07.2019
- Company Overview: Manufacturing industry
- Designed an interactive GUI for the HMI screen.
- Created responsive designs that adapt seamlessly across different devices and screen sizes.
- Collaborated with teammates to deliver valuable features meeting business and customer needs.
- Worked closely with UX and product teams to define visual and functional requirements.
- Developed wireframes, prototypes, and mockups to effectively communicate design concepts to stakeholders.
Brand Designer
MIDEARTH
07.2018 - 05.2019
- Company Overview: Tourism Industry
- Created a design language for the brand.
- Analyzed user behavior and feedback to optimize design and user experience.
- Designed eye-catching promotional materials, driving increased event attendance and participation rates.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Enhanced user experience by designing responsive and visually appealing website.
- Integrated social media platforms into website designs, encouraging users to engage with brands beyond their standalone sites.
Junior Graphic Designer
Wizdumb
11.2017 - 3 2018
- Company Overview: Advertising Agency
- Assisted senior designers in refining creative concepts for successful advertising campaigns.
- Developed print materials such as brochures, banners, and signs.
- Collaborated with the marketing team to create visually appealing social media content.
- Designed website layouts, templates, and unique branded looks.
- Increased company awareness through the creation of distinctive logo designs and branding elements.
- Stayed current on design trends, regularly attending workshops and conferences to expand skill set and knowledge base.
- Mentored new hires in graphic design best practices and company-specific procedures, fostering professional growth within the team.
Graphic Designer
Family Stories
04.2018 - 06.2018
- Company Overview: Startup
- Provided illustrations and graphics for the website, social media and publication purpose.
- Collaborated with the marketing team for successful campaigns, providing tailored illustrations to target demographics.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
Intern Graphic Designer
Wizdumb
05.2017 - 07.2017
- Company Overview: Advertising Agency
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for print materials, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
Intern UI Designer
Chorus Pro App
11.2016 - 04.2017
- Company Overview: IT
- Optimized graphics for web use, ensuring fast loading times without compromising image quality or visual appeal.
- Created wireframes, mockups, and prototypes to effectively communicate design concepts to stakeholders.
- Elevated overall user experience through close collaboration with UX designers in refining interface elements based on user needs.
- Efficiently managed multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
Marketing Intern
AIESEC
07.2016 - 03.2017
- Company Overview: International youth organisation, NGO (UNESCO recognised)
- Coordinated sponsorships and partnerships with local businesses, increasing visibility within the community.
- Analyzed campaign performance data to optimize future initiatives and improve overall effectiveness.
- Managed social media accounts, consistently posting relevant content while engaging with followers in a timely manner.
- Conducted market research to identify emerging trends and adjust marketing strategies accordingly.
- Collaborated with cross-functional teams to develop cohesive marketing plans, maximizing reach and impact.
Education
No Degree - Master of Advertising
Royal Melbourne Institute of Technology
Melbourne 04.2001 -
Bachelor in Design - Communication Design (Faculty of Fine Arts)
The Maharaja Sayajirao University of Baroda
Vadodara, India 05.2014 - 04.2018
Maharashtra State Board HSC - Arts
Sir Parshurambhau College
Pune, India 06.2012 - 02.2014
Skills
Product positioning
Merchandising strategy
Content Creation
Social Media Strategy
Creative Thinking
Branding
SWOT Analysis
Graphic design proficiency
E-commerce strategy
Creative concept development
Design software proficiency
Advertising expertise
Software
Adobe Illustrator
Adobe Premier Pro
Microsoft Office
Presentations
Interests
Photography
Videographer
Travel
Health and Fitness
Timeline
Marketing Executive
ONTHERUN
04.2021 - 05.2022
UI Designer
EPS Worldwide
05.2019 - 07.2019
Brand Designer
MIDEARTH
07.2018 - 05.2019
Graphic Designer
Family Stories
04.2018 - 06.2018
Junior Graphic Designer
Wizdumb
11.2017 - 3 2018
Intern Graphic Designer
Wizdumb
05.2017 - 07.2017
Intern UI Designer
Chorus Pro App
11.2016 - 04.2017
Marketing Intern
AIESEC
07.2016 - 03.2017
Bachelor in Design - Communication Design (Faculty of Fine Arts)
The Maharaja Sayajirao University of Baroda
05.2014 - 04.2018
Maharashtra State Board HSC - Arts
Sir Parshurambhau College
06.2012 - 02.2014
No Degree - Master of Advertising
Royal Melbourne Institute of Technology
04.2001 -
Junior Creative Designer
PLEASE SEE//
8 2019 - 10.2020