Summary
Overview
Work History
Education
Skills
Certification
Languages
Languages
References
Timeline
Generic

Gandharv Gautam

Indore

Summary

Dynamic Growth Strategist with proven success at VCNow, excelling in digital advertising and CRM automation. Expert in client relationship management and strategic planning, I led a 12-member team to enhance online exam operations, achieving significant campaign ROI through targeted multichannel marketing initiatives. Passionate about driving growth and optimizing customer acquisition strategies.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Growth Strategist (Digital Marketing & Operations Lead)

VCNow by Unified Collaboration Services
Indore
02.2021 - Current
  • Led CRM setup and automation across Leadsquared, Zoho, and Neodove.
  • Managed a 12-member team to execute IIM Indore’s online exams using Mercer Mettl and Digiproctor.
  • Create and manage campaigns on Google Ads, Meta Ads, and LinkedIn Ads, and also implement Google Click ID tracking and offline conversion tracking.
  • Handled 100–120 daily inbound calls, achieving 8–10 closures per program, and building cohorts of 55–75 participants.
  • Developed customer lifecycle campaigns, and improved offline conversion tracking for digital ads.
  • Collaborated with cross-functional teams to align project goals and deliverables.
  • Analyzed market trends to inform business strategy and product development.
  • Identified key metrics to measure the success of initiatives and campaigns.
  • Performed cost analysis on potential investments or initiatives.

Market Research Associate

Adpushup Software India Pvt. Ltd.
Delhi
07.2020 - 01.2021
  • Conducted data collection on publishers and competitors for business development.
  • Mapped markets and developed ideal customer profiles using scraping tools and LinkedIn.
  • Reported activities using HubSpot CRM.
  • Collaborated with cross-functional teams to develop research methodologies and approaches.

Business Development Executive

WiseGuy Reports
Pune
02.2019 - 11.2019
  • Closed sales from pre-generated leads across US, Canada, and Latin America.
  • Increased account revenues through upselling and cross-selling.
  • Mapped client-specific needs with tailored research products.

Education

PGDM - International Business & Marketing

Balaji Institute of International Business
Pune
01.2019

B.Com (Hons.) - Accountancy

P.M.B Gujarati Commerce College
Indore
01.2016

12th - English

CBSE
01.2013

Skills

  • Client relationship management
  • Digital advertising (Google Ads, Facebook Ads, LinkedIn Ads)
  • Process management
  • Strategic planning and growth execution
  • CRM integration and automation (Leadsquared, Zoho, Neodove)
  • Customer acquisition strategy
  • Online exam operations (Mercer Mettl Digiproctor)
  • Team leadership and cross-functional collaboration
  • Lead nurturing and funnel optimization
  • Campaign ROI analysis
  • Multichannel marketing

Certification

  • Executive Program in Business Analytics, SPJIMR, 04/2024
  • Advanced Digital Marketing, IIDE Mumbai, 02/2023
  • Google Ad Manager Revenue Certification, Google
  • HubSpot Sales Certification, HubSpot Academy
  • Programmatic Certification, MediaMath

Languages

  • English, Fluent
  • Hindi, Native

Languages

Hindi
First Language
English
Beginner
A1

References

  • Tushar Laddha, Business Partner, VCNow, +91 77470 22222, tushar.laddha@vcnow.in
  • Kajal Huria, Founder & CEO, CreativeKulhad, +91 77478 97718, kajal@creativekulhad.com

Timeline

Growth Strategist (Digital Marketing & Operations Lead)

VCNow by Unified Collaboration Services
02.2021 - Current

Market Research Associate

Adpushup Software India Pvt. Ltd.
07.2020 - 01.2021

Business Development Executive

WiseGuy Reports
02.2019 - 11.2019

PGDM - International Business & Marketing

Balaji Institute of International Business

B.Com (Hons.) - Accountancy

P.M.B Gujarati Commerce College

12th - English

CBSE

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