Ganesh Modi

Software Developer (JioAds)

Quest Global PVT LTD

New Mumbai

10.2022 - Current

Played a key role in delivering millions of ads during the 2023 and 2024 IPL, managing a real-time concurrency of 2.3 crore users with high reliability and performance.
Optimized ad delivery pipelines to handle massive user traffic during peak IPL viewership, ensuring seamless ad placement and minimal latency.
Designed and implemented strategies to maintain high system availability and scalability during live events with unprecedented traffic loads.
Collaborated with cross-functional teams to test and deploy ad delivery features tailored to IPL campaigns, enhancing user engagement and advertiser satisfaction.
Monitored real-time metrics and resolved runtime issues promptly to maintain uninterrupted ad delivery throughout the event.
Designed and developed REST APIs for user tracking on the JioAds platform, enabling real-time collection and analysis of user data, including impressions, clicks, and conversions.
Built robust tracking mechanisms to monitor ad performance metrics and ensure accurate attribution of user actions to campaigns.
Engineered scalable solutions for handling high volumes of tracking requests, ensuring minimal latency and maximum data accuracy.
Optimized tracking pipelines for performance, reducing processing time and improving overall data throughput.
Conducted root cause analysis and resolved technical issues related to discrepancies in ad performance reporting, enhancing trust in system outputs.
Integrated third-party APIs and SDKs for ad tracking to expand compatibility with diverse platforms and devices.
Recommended data storage and caching strategies to improve query performance for ad reporting and analytics dashboards.
Designed and implemented monitoring tools to proactively detect anomalies in tracking data, minimizing downtime and discrepancies.
Collaborated with the Product and Analytics teams to define KPIs and tracking requirements, ensuring alignment with business goals.
Deployed automated CI/CD pipelines via Jenkins to maintain a continuous delivery process for tracking system updates.
Conducted A/B testing on new tracking features to validate accuracy and impact on campaign performance.
Utilized Microsoft Azure for version control and implemented structured pull request workflows to ensure code quality and seamless collaboration.
Developed a version control API to track and compare configurations, ensuring parity between running systems and code repositories.
Participated in brainstorming sessions with cross-functional teams to understand requirements for new tracking features and optimize existing workflows.