GANESH SABNE
Aurangabad
Summary
Dynamic Regional Sales Manager with a proven track record at Ken Life Styles Pvt. Ltd., driving a 75 CR revenue business. Expert in sales strategy and team leadership, I successfully regained the No. 1 position in the cooler category, with 25% market share in Maharashtra. Achieved multiple awards, rewards, recognition, and foreign trips throughout professional career. Skilled in market analysis and relationship building, I foster long-term partnerships.
Overview
23
23
years of professional experience
1
1
Certification
Work History
REGIONAL SALES MANAGER - DEPUTY GENERAL MANAGER
KENLIFE STYLES PVT LTD - (BRAND NAME- KENSTAR)
MAHARASHTRA AND GOA
01.2019 - Current
- Managing a 75 CR revenue business for Maharashtra. (Cooler, small appliances, water heater, large appliances.)
- Primary Network - 50+ Distributors in COOLER, 50+ Partners in WH, and 100+ in Small Home Appliances.
- COOLER Secondary Network Data includes over 2,000 retailers, and Plan 25-26 is to reach 3,000 retailers.
- Regained and maintained the No. 1 position in the cooler category in Maharashtra. 1 Lakhs COOLER Sold in 2024-2025, Planning 1.25 Lakhs 25-26
- Successfully executed the pilot project - Retailer Connect Program for COOLER Secondary. 400 retailers qualified in 2023, and over 500 in 2024.
- Developed regional sales strategies to enhance market presence and customer engagement.
- Managed sales team performance through coaching and regular feedback sessions.
- Collaborated with marketing to create promotional campaigns tailored to regional needs.
- Conducted market research to identify emerging trends and customer preferences.
- Established relationships with key accounts to drive long-term business partnerships.
- Analyzed sales data to forecast trends and inform strategic decision-making processes.
- Monitored competitor activities and analyzed pricing trends in the region.
- Supervised sales strategy, training, team structure, and communication of regional sales program.
Business Manager
WATERLOO DISTRIBUTORS PVT LTD
PUNE
09.2012 - 01.2019
- Distribution House - BOSCH, SHELL, FAG, BAJAJ.
- Oversaw budgeting activities to align resources with business objectives.
- Assisted in strategic planning sessions to identify growth opportunities.
- Analyzed market trends to inform purchasing decisions and inventory strategies.
- Conducted research on current industry trends to identify potential areas for improvement in business operations.
- Responsibility to drive the entire sales operations of the Pune region for BOSCH CV, 2WH, and FAG.
- Developed a reporting structure for all branches: Karad, Pune, and Nagar. Reporting of branches.
- To set up the entire Aurangabad Branch operation, including the appointment of the sales team, back office staff, warehouse operations, systems, processes, etc. - BOSCH-SHELL-FAG-TIMKEN.
- To establish the company’s own network, including retailers, product stockists, diesel partners, OEMs, RD-re distributors, and authorized workshops for the distribution of a multiple product range.
- Preparation of month-wise value and volume profitability budgets for each financial year for the branches.
- Achievement of sales targets—value and volume, monitoring collection statements, outstanding, etc.
- Material purchase/indenting, considering current stock levels, demand analysis, and sales trends.
- Managing BTL activities, sales blitzes, product launching events, and customer meets for principal companies.
- Continuous monitoring of the market environment, market coverage, billed/unbilled retailers, market share, competitors' activities, product placements, and realigning strategies as and when required.
- Sales force management: Ensure 100% target achievement of the sales team, and support them in achieving their targets with market analysis, area constraints, route analysis, and competition analysis.
Head
PE ELECTRONICS LTD, ELECTROLUX
MARATHWADA-NORTHMAHARASHTRA
07.2010 - 09.2012
- To introduce the Philips-Electrolux brand with a premium image in the market.
- Preparing month-wise value and volume profitability budgets for each financial year for the territories.
- Achievement of sales budget (value and volume), monitoring collection statements, outstanding, etc.
- Appointment and expansion of the network – both urban and rural – by exploring new markets.
- Continuous monitoring of the market environment, covering market size, market share, competitors' activities, and realigning strategies when required.
- New product launching and placements in the territory.
- Streamlined service network in the territory to fulfill the service satisfaction requirements of customers.
- Managing BTL activities in the territory.
- Handling corporate institutions, builders, and key customers. NEXT – DIGIWORLD, etc.
- Enhance the role and performance of the sales team. Five Area Sales Heads. Ensuring KPI Achievements of the Sales Team.
Area Sales Manager
IFB INDUSTRIES LTD
03.2007 - 07.2010
Sales officer
KITCHEN APPLIANCES INDIA LTD
08.2005 - 03.2007
Sales Executive
TATA TELESERVICE MAH.LTD
MARATHWADA
08.2004 - 07.2005
Sales Representative
PEPSI CO INDIA HOLDINGS PVT LTD
AURANGABAD-BEED
09.2002 - 07.2004
Education
Master of Business Administration- (MBA) - Marketing
Millennium Institute of Management
Aurangabad06.2002
B.COM - Specialisation - Advertising Sales Promotional Mgt
S.B. College
Aurangabad03.2000
Bachelor of Commerce -
Babasaheb Ambedkar Marathwada University
Dr. Babasaheb Ambedkar Marathwada University
Skills
- Sales strategy
- Market analysis
- Revenue management
- Data forecasting
- Retailer engagement
- Customer relationship management
- Team leadership
- Budget management
- Strategic planning
- Effective communication
- Problem solving
- Relationship building
- Promotional campaigns
- Performance coaching
- Team building
- Business administration
- Decision-making
- Distribution channel management
- Process improvement
Affiliations
- Awarded as Best Region/Branches in the Cooler Category and Water Heater Category for 2019, 2020, 2021, 2022, 2023, 2024, and 2025
- Earned maximum potential sales incentives, foreign trips to Thailand, Singapore, Dubai, and Australia
Accomplishments
- Best Region in Secondary Activity - DMS Installation, Service Network, Retailer Connect Programe.
- Year On Year Growth For COOLERS - 2019 to 2025 despite of all Situations - COVID,BAD WEATHER
Certification
- MS OFFICE Certificate by SKILL Nation
- Digital Marketing Online Course Completion.
Languages
Marathi
First Language
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
REGIONAL SALES MANAGER - DEPUTY GENERAL MANAGER
KENLIFE STYLES PVT LTD - (BRAND NAME- KENSTAR)
01.2019 - Current
Business Manager
WATERLOO DISTRIBUTORS PVT LTD
09.2012 - 01.2019
Head
PE ELECTRONICS LTD, ELECTROLUX
07.2010 - 09.2012
Area Sales Manager
IFB INDUSTRIES LTD
03.2007 - 07.2010
Sales officer
KITCHEN APPLIANCES INDIA LTD
08.2005 - 03.2007
Sales Executive
TATA TELESERVICE MAH.LTD
08.2004 - 07.2005
Sales Representative
PEPSI CO INDIA HOLDINGS PVT LTD
09.2002 - 07.2004
Master of Business Administration- (MBA) - Marketing
Millennium Institute of Management
B.COM - Specialisation - Advertising Sales Promotional Mgt
S.B. College
Bachelor of Commerce -
Babasaheb Ambedkar Marathwada University
Dr. Babasaheb Ambedkar Marathwada University
Similar Profiles
Navpreet SinghNavpreet Singh
Branch Manager at Kenlife Style's Pvt Ltd (Kenstar)Branch Manager at Kenlife Style's Pvt Ltd (Kenstar)
Vishal HaranmareVishal Haranmare
Branch Manager at Ken Lifestyles Pvt Ltd (Kenstar)Branch Manager at Ken Lifestyles Pvt Ltd (Kenstar)
KRUPESH PARMARKRUPESH PARMAR
Head Marketing and Operations at Ascent Brand Communications Pvt Ltd, Ascent Brand Communications Pvt. LtdHead Marketing and Operations at Ascent Brand Communications Pvt Ltd, Ascent Brand Communications Pvt. Ltd
Chetan G. KharatChetan G. Kharat
SR. HR Executive at Varroc Engineering LimitedSR. HR Executive at Varroc Engineering Limited
Sanghmitra BagulSanghmitra Bagul
Branch Sales Manager at Fed Bank Financial Service Ltd.Branch Sales Manager at Fed Bank Financial Service Ltd.