GANESH SABNE
Aurangabad
Summary
Dynamic Regional Sales Manager with a proven track record at Ken Life Styles Pvt. Ltd., driving a 75 CR revenue business. Expert in sales strategy and team leadership, I successfully regained the No. 1 position in the cooler category, with 25% market share in Maharashtra. Achieved multiple awards, rewards, recognition, and foreign trips throughout professional career. Skilled in market analysis and relationship building, I foster long-term partnerships.
Overview
23
23
years of professional experience
1
1
Certification
Work History
REGIONAL SALES MANAGER - DEPUTY GENERAL MANAGER
KENLIFE STYLES PVT LTD - (BRAND NAME- KENSTAR)
MAHARASHTRA AND GOA
01.2019 - Current
- Managing a 75 CR revenue business for Maharashtra. (Cooler, small appliances, water heater, large appliances.)
- Primary Network - 50+ Distributors in COOLER, 50+ Partners in WH, and 100+ in Small Home Appliances.
- COOLER Secondary Network Data includes over 2,000 retailers, and Plan 25-26 is to reach 3,000 retailers.
- Regained and maintained the No. 1 position in the cooler category in Maharashtra. 1 Lakhs COOLER Sold in 2024-2025, Planning 1.25 Lakhs 25-26
- Successfully executed the pilot project - Retailer Connect Program for COOLER Secondary. 400 retailers qualified in 2023, and over 500 in 2024.
- Developed regional sales strategies to enhance market presence and customer engagement.
- Managed sales team performance through coaching and regular feedback sessions.
- Collaborated with marketing to create promotional campaigns tailored to regional needs.
- Conducted market research to identify emerging trends and customer preferences.
- Established relationships with key accounts to drive long-term business partnerships.
- Analyzed sales data to forecast trends and inform strategic decision-making processes.
- Monitored competitor activities and analyzed pricing trends in the region.
- Supervised sales strategy, training, team structure, and communication of regional sales program.
Business Manager
WATERLOO DISTRIBUTORS PVT LTD
PUNE
09.2012 - 01.2019
- Distribution House - BOSCH, SHELL, FAG, BAJAJ.
- Oversaw budgeting activities to align resources with business objectives.
- Assisted in strategic planning sessions to identify growth opportunities.
- Analyzed market trends to inform purchasing decisions and inventory strategies.
- Conducted research on current industry trends to identify potential areas for improvement in business operations.
- Responsibility to drive the entire sales operations of the Pune region for BOSCH CV, 2WH, and FAG.
- Developed a reporting structure for all branches: Karad, Pune, and Nagar. Reporting of branches.
- To set up the entire Aurangabad Branch operation, including the appointment of the sales team, back office staff, warehouse operations, systems, processes, etc. - BOSCH-SHELL-FAG-TIMKEN.
- To establish the company’s own network, including retailers, product stockists, diesel partners, OEMs, RD-re distributors, and authorized workshops for the distribution of a multiple product range.
- Preparation of month-wise value and volume profitability budgets for each financial year for the branches.
- Achievement of sales targets—value and volume, monitoring collection statements, outstanding, etc.
- Material purchase/indenting, considering current stock levels, demand analysis, and sales trends.
- Managing BTL activities, sales blitzes, product launching events, and customer meets for principal companies.
- Continuous monitoring of the market environment, market coverage, billed/unbilled retailers, market share, competitors' activities, product placements, and realigning strategies as and when required.
- Sales force management: Ensure 100% target achievement of the sales team, and support them in achieving their targets with market analysis, area constraints, route analysis, and competition analysis.
Head
PE ELECTRONICS LTD, ELECTROLUX
MARATHWADA-NORTHMAHARASHTRA
07.2010 - 09.2012
- To introduce the Philips-Electrolux brand with a premium image in the market.
- Preparing month-wise value and volume profitability budgets for each financial year for the territories.
- Achievement of sales budget (value and volume), monitoring collection statements, outstanding, etc.
- Appointment and expansion of the network – both urban and rural – by exploring new markets.
- Continuous monitoring of the market environment, covering market size, market share, competitors' activities, and realigning strategies when required.
- New product launching and placements in the territory.
- Streamlined service network in the territory to fulfill the service satisfaction requirements of customers.
- Managing BTL activities in the territory.
- Handling corporate institutions, builders, and key customers. NEXT – DIGIWORLD, etc.
- Enhance the role and performance of the sales team. Five Area Sales Heads. Ensuring KPI Achievements of the Sales Team.
Area Sales Manager
IFB INDUSTRIES LTD
03.2007 - 07.2010
Sales officer
KITCHEN APPLIANCES INDIA LTD
08.2005 - 03.2007
Sales Executive
TATA TELESERVICE MAH.LTD
MARATHWADA
08.2004 - 07.2005
Sales Representative
PEPSI CO INDIA HOLDINGS PVT LTD
AURANGABAD-BEED
09.2002 - 07.2004
Education
Master of Business Administration- (MBA) - Marketing
Millennium Institute of Management
Aurangabad06.2002
B.COM - Specialisation - Advertising Sales Promotional Mgt
S.B. College
Aurangabad03.2000
Bachelor of Commerce -
Babasaheb Ambedkar Marathwada University
Dr. Babasaheb Ambedkar Marathwada University
Skills
- Sales strategy
- Market analysis
- Revenue management
- Data forecasting
- Retailer engagement
- Customer relationship management
- Team leadership
- Budget management
- Strategic planning
- Effective communication
- Problem solving
- Relationship building
- Promotional campaigns
- Performance coaching
- Team building
- Business administration
- Decision-making
- Distribution channel management
- Process improvement
Affiliations
- Awarded as Best Region/Branches in the Cooler Category and Water Heater Category for 2019, 2020, 2021, 2022, 2023, 2024, and 2025
- Earned maximum potential sales incentives, foreign trips to Thailand, Singapore, Dubai, and Australia
Accomplishments
- Best Region in Secondary Activity - DMS Installation, Service Network, Retailer Connect Programe.
- Year On Year Growth For COOLERS - 2019 to 2025 despite of all Situations - COVID,BAD WEATHER
Certification
- MS OFFICE Certificate by SKILL Nation
- Digital Marketing Online Course Completion.
Languages
Marathi
First Language
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
REGIONAL SALES MANAGER - DEPUTY GENERAL MANAGER
KENLIFE STYLES PVT LTD - (BRAND NAME- KENSTAR)
01.2019 - Current
Business Manager
WATERLOO DISTRIBUTORS PVT LTD
09.2012 - 01.2019
Head
PE ELECTRONICS LTD, ELECTROLUX
07.2010 - 09.2012
Area Sales Manager
IFB INDUSTRIES LTD
03.2007 - 07.2010
Sales officer
KITCHEN APPLIANCES INDIA LTD
08.2005 - 03.2007
Sales Executive
TATA TELESERVICE MAH.LTD
08.2004 - 07.2005
Sales Representative
PEPSI CO INDIA HOLDINGS PVT LTD
09.2002 - 07.2004
Master of Business Administration- (MBA) - Marketing
Millennium Institute of Management
B.COM - Specialisation - Advertising Sales Promotional Mgt
S.B. College
Bachelor of Commerce -
Babasaheb Ambedkar Marathwada University
Dr. Babasaheb Ambedkar Marathwada University
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