Ganesh Manchekar
Performance Marketer
New Mumbai
Summary
I have over 9 years of diversified marketing experience working in industries including Fintech, Real Estate, E-commerce, etc. I have gained valuable experience in driving customer acquisition and revenue growth through digital marketing channels such as Google Ads, Facebook Ads and affiliate marketing programs.
My ability to efficiently manage budget and resources, together with my expertise in analyzing campaign success and spotting chances for improvement, has repeatedly allowed me to maximise ROI and achieve organizational goals.
I have also worked closely with product management teams to improve product offerings based on customer feedback and market trends. With strong analytical skills,my knowledge of fintech products and services, as well as industry trends and best practices, makes me a valuable asset to any fintech organization seeking to grow its customer base and revenue through effective digital marketing strategies.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Performance Marketing Manager
Kissht & Ring
Mumbai
02.2020 - Current
- Strategized and executed performance marketing campaigns for Kissht, Ring, and Rufilo apps, generating leads through Google Ads, Facebook Ads & Programmatic Ads.
- Managed campaigns for three brands (Kissht, Ring, and Rufilo) using Google, Facebook Ads, Affiliates, Direct Partners, and SMS channels to acquire new users and achieve an annual ad spend in excess of 8 Cr
- I conducted daily funnel analysis and app testing to ensure smooth user acquisition and identify customer pain points in order to improve the user experience and accelerate growth.
- Achieved QoQ growth of 45% for a quick loan product through targeted analysis and performance marketing campaigns by leading a cross-functional growth marketing team.
- Competent in bid optimization, audience targeting and segmentation, and web analytics tools such as Appsflyer and Mixpanel.
- Coordinated performance marketing campaigns with Appsflyer, Google Ads, and Facebook SPOCs and actively managed policy compliance issues.
- By identifying customer pain points, optimizing the user experience and valuable metrics, KPIs, and benchmarks, and suggesting inputs and changes to the app, the app can be made more effective and user-friendly.
Senior Digital Marketing Executive
Bitespy Technologies Private Limited
Mumbai
04.2019 - 01.2023
- Develop and execute digital marketing strategies for the cloud kitchen, including website optimization, social media campaigns, email marketing, and other online channels.
- Analyze marketing data to measure performance and adjust strategies to improve ROI and reach business goals.
- Manage and oversee all digital marketing channels, including SEO, SEM, PPC, and display advertising, to drive traffic and sales.
- Create and manage engaging content for the cloud kitchen's online presence, including blog posts, videos, and social media posts, to build brand awareness and customer loyalty.
- Collaborate with cross-functional teams, including product development, operations, and customer service, to ensure marketing efforts align with business goals and customer needs.
- Develop and maintain relationships with key partners, influencers, and media outlets to expand the reach of the cloud kitchen's brand and increase visibility.
- Monitor and stay up-to-date on industry trends and new digital marketing technologies to identify new opportunities for the cloud kitchen.
Senior Digital Marketing Executive
Smart Globe LLP
Mumbai
06.2016 - 03.2019
- Develop and execute digital marketing strategies for real estate lead generation, including website optimization, social media campaigns, email marketing, and other online channels.
- Analyze marketing data to measure performance and adjust strategies to improve lead quality and lead conversion rates.
- Develop and maintain relationships with key partners, such as real estate agents and brokers, to expand the reach of the lead generation campaigns and increase visibility.
- Create and manage engaging content for the real estate lead generation campaigns, including landing pages, email campaigns, and social media ads, to capture the attention of potential clients and convert them into leads.
Digital Marketing Executive
Technospace
Mumbai
08.2015 - 05.2016
- Create and manage engaging content for the interior design lead generation campaigns, including landing pages, email campaigns, and social media ads, to capture the attention of potential clients and convert them into leads.
- Analyze marketing data to measure performance and adjust strategies to improve lead quality and lead conversion rates.
- Develop and maintain relationships with key partners, such as interior designers and home decor suppliers.
SEO Executive
Gozoop.com
Mumbai
11.2013 - 07.2015
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- I liaised with clients during pre-sales work and throughout active campaigns.
- Researched and implemented search engine optimization recommendations.
- Collaborated with editorial and marketing teams to drive SEO in content creation
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Completed keyword research to target clients based on keyword targeting.
- Utilized search engine optimization and emphasized the importance of link building.
- Analyzed and audited clients' websites to address performance issues.
- Performed an in-depth analysis of new client sites.
Education
MBA - Marketing
Saket College of Management
Mumbai 04.2011 - 05.2013
BBA - Marketing
IMCOST College
Mumbai 07.2008 - 05.2010
Skills
Google Ads
Timeline
Performance Marketing Manager
Kissht & Ring
02.2020 - Current
Senior Digital Marketing Executive
Bitespy Technologies Private Limited
04.2019 - 01.2023
Senior Digital Marketing Executive
Smart Globe LLP
06.2016 - 03.2019
Digital Marketing Executive
Technospace
08.2015 - 05.2016
SEO Executive
Gozoop.com
11.2013 - 07.2015
MBA - Marketing
Saket College of Management
04.2011 - 05.2013
BBA - Marketing
IMCOST College
07.2008 - 05.2010
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