Summary
Overview
Work History
Education
Skills
Interest/ Hobbies
Accomplishments
Timeline
Generic
Ganga Singh

Ganga Singh

Sales Professional
Hyderabad

Summary

Result-oriented FMCG sales professional with over 16 years of progressive experience in Sales & Distribution management, Trade Marketing, and Route-to-Market (RTM) optimization. Proven track record of driving business growth across Modern Trade and Traditional Trade channels , leading large teams, and managing high-volume business units. Expertise in channel expansion, new product launches, trade marketing execution, distributor management, and business process compliance . Adept at delivering consistent GSV growth, numeric and weighted distribution gains , and enhancing salesforce productivity through strategic capability-building initiatives. Recognized for successfully piloting and scaling category-led projects like Perfect Store and Premium DSR models. Highly skilled in stakeholder management, cross-functional collaboration, and driving business transformation in dynamic, high-pressure market environments.

Overview

16
16
years of professional experience

Work History

Customer Trade Marketing Manager- Prof Channel

Mars International India Pvt Ltd
01.2025 - Current
  • Leading the business development efforts within the professional channel
  • Driving the incremental 10% GSV growth over other channel and distribution gains for Pedigree Pro and Dentastix range.
  • Directed channel input strategies, fostered collaboration with banner and institutional accounts
  • Orchestrated national influencer engagement programs and driving T&Ls

Trade Marketing Manager (Retail), GTM Planning

Mars International India Pvt Ltd
01.2021 - 12.2024
  • Spearheaded business growth initiatives for both Modern Retail and Traditional Trade channels , driving revenue and market share expansion. Delivered Modern retail CAGR growth of 18% during the stint.
  • Planned and managed critical channel inputs while consistently achieving key business matrices including New Outlet Openings and ECO targets for both channels.
  • Strategically expanded distribution networks in mass market territories , enhancing market presence and accessibility.
  • Managed and optimized Trade Marketing Display budgets across all retail channels, ensuring effective visibility and ROI-driven deployment.
  • Led category-led projects such as the Perfect Store program, ensuring excellence in execution and compliance across channels.
  • Orchestrated end-to-end planning and execution of new product launches across the channel Modern Retail and Traditional Trade, ensuring impactful market entry and sustained performance.

Zonal Sales Manager, Mumbai Pune (SPT)

Mars International India Pvt Ltd
11.2018 - 12.2020
  • Managing sales & distribution for Mumbai Pune SPT- Biggest business branch (15%) GSV and Distribution of key focus range,
  • Successfully piloted for the Premium and core DSR projects,
  • Driving and managing business with key big SPT customers, Managing and driving Business process like ARS, DMS compliance.
  • Driving Team engagement and salesmen performance, Driving efficiency from Distributor ROI and managing subsidy,
  • Key Achievements are fastest growing sales branch India, delivered additional subsidies to fund additional manpower, Successfully executed RTM optimization plan, Increase in periodic distribution of premium range like Sheba, Highest % of qualifier for the SPT Programs like FTS.

Zonal Sales Manager (ROM, Goa, Gujarat)

Mars International India Pvt Ltd
09.2016 - 10.2018
  • Managing business operations for the largest territory and driving RTM expansion, Range distribution, Sales Automation process, Team DSR engagement, Driving channel initiatives for Retail and SPT both channel like Display, Sampling
  • Setting up optimum RTM model by removing SS and replacing defunct SPT distributors, Best LM award for two consecutive years, Managing engagement with key SPT retailer like Just dogs, RK agencies, Hindustan etc

Business Manager (AP TS and Orissa)

Mars International India Pvt Ltd
09.2011 - 08.2016
  • Managing business operation for APTS and Odisha, Driving Cal con initiative like Sampling, Pet Parent activations, Influencer engagement
  • Successful Piloted of Customer loyalty program we4pets (point based programme from traditional scheme), Successfully piloted for Business process DMS, salesmen order booking app, ARS & PDP with highest compliance across sales branches.

Marketing Executive (Pharma, Vaccines)

Indian Immunilogicals Limited
05.2009 - 08.2009
  • Managed end-to-end brand strategy and marketing operations for Canine Vaccines products
  • Pet Health Products. Developed and executed brand plans promotional campaigns, and market development initiatives to drive prescription generation and market share growth.
  • Planned key launch for canine vaccine Starvac, Managing and delivering growth for portfolio of Tikkil, Actipet.

Education

MBA -

Insititute of Rural Management
Anand
04.2001 -

BVSC And AH -

College of Veterinary Science
Hyderabad
04.2001 -

Skills

Drive for Results

Decision Quality

Optimise work process

Startegic Agility

Customer Focus

Interest/ Hobbies

Running -Across the format, recently completed Mumbai full marathon, Malanad Ultra run.

Reading- Psychology, Self Help books

Accomplishments

Mars Category leadership certification Program Accreditation

Mars Ambassador Program Participant, Puerto Ricco USA

Timeline

Customer Trade Marketing Manager- Prof Channel

Mars International India Pvt Ltd
01.2025 - Current

Trade Marketing Manager (Retail), GTM Planning

Mars International India Pvt Ltd
01.2021 - 12.2024

Zonal Sales Manager, Mumbai Pune (SPT)

Mars International India Pvt Ltd
11.2018 - 12.2020

Zonal Sales Manager (ROM, Goa, Gujarat)

Mars International India Pvt Ltd
09.2016 - 10.2018

Business Manager (AP TS and Orissa)

Mars International India Pvt Ltd
09.2011 - 08.2016

Marketing Executive (Pharma, Vaccines)

Indian Immunilogicals Limited
05.2009 - 08.2009

MBA -

Insititute of Rural Management
04.2001 -

BVSC And AH -

College of Veterinary Science
04.2001 -

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