Gangadhar Gowda

Implemented comprehensive marketing strategies to increase awareness of IVF services.

• Targeted campaigns toward couples, women, and referring doctors for effective outreach.
• Established a strong brand identity as a leader in ethical fertility care services.
• Coordinated online content creation, including blogs and patient testimonials, to drive engagement.
• Fostered relationships with referring gynecologists to enhance lead generation efforts.
• Evaluated market trends and feedback to identify opportunities for service enhancements.
• Monitored performance metrics to ensure alignment with revenue goals for IVF treatments.
• Oversaw the development of creative content such as videos, blogs, webinars, podcasts.
• Analyzed market trends and competitor activity to identify new opportunities for growth.
• Researched target consumers and potential markets to capitalize on emerging trends.
• Managed creation of marketing materials, collateral and sales support tools.
• Worked with management team to oversee and monitor marketing strategy.
• Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
• Identified opportunities for new client acquisition through various marketing channels.
• Supervised the department and provided guidance and feedback to other marketing professionals.
• Managed the design and production of promotional materials, such as websites and brochures.
• Produced ideas for promotional events or activities and organized them efficiently.
• Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.

• Developed and maintained robust relationships with referring doctors and healthcare providers.
• Scheduled regular visits to clinics and individual doctors to foster rapport and encourage referrals.
• Tracked patient referrals from external sources to monitor referral patterns.
• Ensured seamless process from referral receipt to patient admission, diagnosis, treatment, and discharge.
• Followed up with referring doctors regarding patient outcomes and quality of care delivered.
• Identified potential new referral sources including general practitioners and specialists.
• Conducted market mapping to analyze competitor referral networks for strategic insights.
• Presented hospital services to prospects, enhancing referral opportunities through targeted outreach.

• Cultivated strong, long-term relationships with key stakeholders in healthcare institutions.
• Served as primary contact for existing and prospective clients.
• Assessed client needs to recommend tailored IT solutions.
• Ensured client satisfaction through proactive communication and support.
• Identified new business opportunities within healthcare sector.
• Generated leads through networking, industry events, and strategic outreach.
• Prepared and delivered customized presentations and proposals for healthcare clients.
• Negotiated contracts and service-level agreements in compliance with company policy.

• Planned and executed integrated marketing campaigns to enhance brand visibility and drive growth.
• Implemented Below-the-Line promotions, including on-ground activations and in-clinic engagements.
• Spearheaded brand development to establish a consistent visual identity across channels.
• Executed targeted SMS and WhatsApp campaigns to increase customer engagement and conversions.
• Organized corporate events and health camps, ensuring seamless execution and audience interaction.
• Collaborated on marketing collateral design, including brochures, banners, and digital creatives.
• Coordinated collection of patient testimonials to build trust and promote service credibility.
• Facilitated partnerships with local associations and hospitals to expand outreach.

• Cultivated brand awareness through consistent messaging across all channels.
• Created targeted campaigns to position brand as trusted healthcare provider.
• Developed visual identity and value proposition resonating with local communities.
• Identified and pursued strategic partnerships with hospitals, clinics, and diagnostics centers.
• Expanded market reach via territory mapping and diversified services.
• Leveraged data analytics to uncover new growth opportunities and customer segments.
• Organized outreach programs and roadshows to engage potential patients.
• Established dedicated support team to manage inquiries and follow-ups.