Passionate to learn market trends
GANGADHARAM BOORSU
Specialist, Martech Architect
Bengaluru,KA
Work Preference
Summary
Marketing Technology & Lifecycle Marketing Lead with 9+ years of experience, bridging engineering and high-growth marketing through AI-driven systems. Expert in lifecycle and ABM strategies, including intelligent nurtures, predictive lead scoring, and real-time personalization for email and multichannel campaigns. Proven at scaling unified MarTech stacks, automating 94% of manual processes, and growing data platforms from 5M to 25M records. Trusted cross-functional leader delivering measurable ROI through experimentation, A/B testing, and global go-to-market execution.
Core Expertise:
• Strategic Automation: Leveraging Python and AI to eliminate operational bottlenecks (saving 1,200+ hours annually).
• MarTech Architecture: Full ownership of enterprise stacks (Marketo, Salesforce, 6sense, Drift, PathFactory, Swoogo, On24, AJO B2B).
• Data-Driven Growth: Driving global engagement through predictive lead scoring and personalized dynamic content.
• Global Leadership: Aligning cross-functional teams across engineering, sales, and marketing to execute complex rebranding and product launches.
Overview
11
11
years of professional experience
5
5
Certifications
2
2
Languages
Certification
Adobe Marketo Certified Expert - 2025
Skills
Led cross-functional teams & end-to-end marketing projects
Skilled in Velocity scripting, APIs, SQL, CRM/CDP, Marketo (Certified Expert)
Database management & segmentation; boosted global email CTR 15% → 23%
Salesforcecom & MarTech integrations (6sense, ON24, Drift, PathFactory, AJO, Workato)
Self-starter with a passion for learning and leveraging technology to drive ROI
Knowledge of email policies, GDPR compliance, and IP reputation management
Strong background in A/B testing strategies, buying journey optimization, and predictive models
Ability to analyze market trends and implement effective marketing strategies
Work History
Specialist, Martech Architect
NVIDIA
Bengaluru, Karnataka
01.2021 - Current
- Architected and deployed a proprietary AI-driven data engine that eliminated 94% of manual operational overhead, reallocating 1,200+ annual hours toward high-value strategic initiatives and team expansion.
- Pioneered a global personalization strategy using Generative AI and predictive modeling, delivering a 19% lift in lead generation and a measurable 5% increase in marketing ROI.
- Optimized global marketing operations through workflow automation, reducing manual execution by 60% and providing the operational scalability required for a 10% organizational expansion.
Software Engineer
KLOC Technologies Pvt Ltd
03.2016 - 01.2021
- Maintain organization sites and templates and support global product launches at NVIDIA.
- Manages and performs website editorial activities, including content change approvals, content updates and working with content providers to update and maintain content.
- Responsible for effective placement of content and regularly evaluating users' ability to find and understand content.
- Migrated legacy site and created new web pages with Drupal CMS
- Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability, and performance.
- Developed functional scripts using python to crawl broken URLs in our webpages.
Software Developer
RetailOn
07.2015 - 02.2016
- Designed, coded, and modified websites, handling everything from layout to function in accordance with client specifications.
- Experience in planning and delivering software platforms used across multiple products and organizational units.
- Extensive experience developing and deploying Web Applications and delivering 1 successful e commerce project.
- Built E-commerce websites and dynamic templates in alignment with client requirements.
Education
MBA (Global) - Executive Track
Deakin University
Austrailia11.2024
B Tech - Computer Science Engineering
JNT University
Anantapur, Andhra Pradesh04.2015
Accomplishments
- Increased closed won opportunity revenue by 10% through Influenced scoring model using Generative AI + CDP models.
- Streamlined marketing processes and workflows, reducing manual tasks by 40% and increasing team efficiency, allowing for 10% expansion after deploying AI models into Marketo.
- Implemented a personalized dynamic content strategy that doubled GTC registrations year-over-year, resulting in 0.25M sign-ups.
- Created new integration programs that forward leads to sales much faster.
- Successfully integrated email campaign calendar which helps to prevent communications limits since handling personalized content approach.
- Deployed dynamic keynote reminders with countdown to raise watch keynote views through emails.
- Deployed centralized governance for customer database through automation and minimized PII data exposure according to global data policies.
LEADERSHIP & COMMUNICATION
- Business Intelligence and reporting
- Cross functional team work
- Strong written and verbal communication skills.
- Confident, articulate, and professional speaking abilities (and experience).
- Good presentation and negotiation skills.
Quote
Passionate about harnessing AI and data-driven marketing to transform processes, maximize ROI, and turn complexity into measurable growth.
Gangadharam Boorsu
Interests
Coding
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Member of Board of Studies in the Dept of Computer Science & Engineering at Mohan Babu University
Languages
English
Upper intermediate (B2)
Software
Python
MarTech Platforms (Demand Gen, ABM)
HTML/CSS
Nodejs
Timeline
Specialist, Martech Architect
NVIDIA
01.2021 - Current
Software Engineer
KLOC Technologies Pvt Ltd
03.2016 - 01.2021
Software Developer
RetailOn
07.2015 - 02.2016
B Tech - Computer Science Engineering
JNT University
MBA (Global) - Executive Track
Deakin University