Summary
Overview
Certification
Skills
Work History
Education
Accomplishments
LEADERSHIP & COMMUNICATION
Quote
Interests
Timeline
Hi, I’m

GANGADHARAM BOORSU

Sr. Marketing Growth & Strategy Specialist III
Bengaluru
GANGADHARAM BOORSU

Summary

Results-Driven Marketing & Operations Professional with 9+ years of experience optimizing workflows, automating processes, and driving marketing ROI. Led development of an AI-powered data ingestion tool cutting manual operations by 94% and saving 1,200+ hours annually. Skilled in MarTech integration, boosting ROI by 18%, and scaling customer databases from 5M to 25M records, raising global email CTR from 15% to 23%. Expert at leveraging technology and data to streamline operations and align marketing with business goals.

Overview

10
years of professional experience
5
Certifications
2
Languages

Certification

Adobe Marketo Certified Expert - 2025

Skills

Led cross-functional teams & end-to-end marketing projects

Work History

NVIDIA

Sr. Marketing Growth & Strategy Specialist III
01.2021 - Current

Job overview

  • Implemented A/B test Strategy and AI powered predictions with personalized content that increased lead generation by 19% in current year, resulting in 5% increase in company sales revenue.
  • Personalized email marketing campaigns, resulting in a 2X increase in open rates and a 5% increase in click-through rates, thereby driving higher engagement and customer retention to prevent unsubscribes
  • Streamlined marketing processes and workflows, reducing manual tasks by 60% and increasing team efficiency, allowing for 10% expansion after deploying NVIDIA AI models into CDP data.
  • Successfully managed and executed company-wide re-branding project, leading to 30% increase in brand awareness and 15% increase in website traffic for NVIDIA past 2 years.
  • Utilized specific market research methods such as surveys, competitor analysis, and data analytics platforms to gather, analyze, and interpret data, resulting in actionable insights that improved decision-making by 10-20%.
  • Manage contact database, Import and export lists, segmentation, uphold data hygiene standards and optimize email deliverability.
  • Tracked key performance indicators to measure success of campaigns.
  • On boarded new team members and coached personnel in marketing tasks.
  • Collaborated with a cross-functional Scrum team to implement Agile Marketing strategies, contributing to campaign planning and iterative process improvements.
  • Collaborated with the in-house design team to develop high-quality visuals for content.

KLOC Technologies Pvt Ltd

Software Engineer
03.2016 - 01.2021

Job overview

  • Maintain organization sites and templates and support global product launches at NVIDIA.
  • Manages and performs website editorial activities, including content change approvals, content updates and working with content providers to update and maintain content.
  • Responsible for effective placement of content and regularly evaluating users' ability to find and understand content.
  • Migrated legacy site and created new web pages with Drupal CMS
  • Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability, and performance.
  • Developed functional scripts using python to crawl broken URLs in our webpages.

RetailOn

Software Developer
07.2015 - 02.2016

Job overview

  • Designed, coded, and modified websites, handling everything from layout to function in accordance with client specifications.
  • Experience in planning and delivering software platforms used across multiple products and organizational units.
  • Extensive experience developing and deploying Web Applications, demonstrating proficiency in [specific skills or technologies, e.g., JavaScript, React, or full-stack development] and delivering [number] successful projects.
  • Built E-commerce websites and dynamic templates in alignment with client requirements.

Education

Deakin University
Austrailia

MBA (Global) from Executive Track
11.2024

University Overview

JNT University
Anantapur, Andhra Pradesh

B Tech from Computer Science Engineering
04.2015

University Overview

Accomplishments

Accomplishments
  • Increased closed won opportunity revenue by 10% through Influenced scoring model using Generative AI + CDP models.
  • Streamlined marketing processes and workflows, reducing manual tasks by 40% and increasing team efficiency, allowing for 10% expansion after deploying AI models into Marketo.
  • Implemented a personalized dynamic content strategy that doubled GTC registrations year-over-year, resulting in 0.25M sign-ups.
  • Created new integration programs that forward leads to sales much faster.
  • Successfully integrated email campaign calendar which helps to prevent communications limits since handling personalized content approach.
  • Deployed dynamic keynote reminders with countdown to raise watch keynote views through emails.
  • Deployed centralized governance for customer database through automation and minimized PII data exposure according to global data policies.

LEADERSHIP & COMMUNICATION

LEADERSHIP & COMMUNICATION
  • Business Intelligence and reporting
  • Cross functional team work
  • Strong written and verbal communication skills.
  • Confident, articulate, and professional speaking abilities (and experience).
  • Good presentation and negotiation skills.

Quote

Passionate about harnessing AI and data-driven marketing to transform processes, maximize ROI, and turn complexity into measurable growth.
Gangadharam Boorsu

Interests

Passionate to learn market trends

Coding

Timeline

Sr. Marketing Growth & Strategy Specialist III
NVIDIA
01.2021 - Current
Software Engineer
KLOC Technologies Pvt Ltd
03.2016 - 01.2021
Software Developer
RetailOn
07.2015 - 02.2016
JNT University
B Tech from Computer Science Engineering
Deakin University
MBA (Global) from Executive Track

Similar Profiles

CREATE PROFILE
GANGADHARAM BOORSUSr. Marketing Growth & Strategy Specialist III