Passionate to learn market trends
GANGADHARAM BOORSU
Marketing Specialist III
Bengaluru
Passionate about harnessing AI and data-driven marketing to transform processes, maximize ROI, and turn complexity into measurable growth.
Gangadharam Boorsu
Summary
Results-Driven Marketing & Operations Professional with 9+ years of experience optimizing workflows, automating processes, and driving marketing ROI. Led development of an AI-powered data ingestion tool cutting manual operations by 94% and saving 1,200+ hours annually. Skilled in MarTech integration, boosting ROI by 18%, and scaling customer databases from 5M to 25M records, raising global email CTR from 15% to 23%. Expert at leveraging technology and data to streamline operations and align marketing with business goals.
Overview
10
10
years of professional experience
5
5
Certifications
2
2
Languages
Certification
Adobe Marketo Certified Expert - 2025
Skills
Led cross-functional teams & end-to-end marketing projects
Work History
Marketing Specialist III
NVIDIA
Bengaluru, Karnataka
01.2021 - Current
- Implemented A/B test Strategy and AI powered predictions with personalized content that increased lead generation by 19% in current year, resulting in 5% increase in company sales revenue.
- Personalized email marketing campaigns, resulting in a 2X increase in open rates and a 5% increase in click-through rates, thereby driving higher engagement and customer retention to prevent unsubscribes
- Streamlined marketing processes and workflows, reducing manual tasks by 60% and increasing team efficiency, allowing for 10% expansion after deploying NVIDIA AI models into CDP data.
- Successfully managed and executed company-wide re-branding project, leading to 30% increase in brand awareness and 15% increase in website traffic for NVIDIA past 2 years.
- Utilized specific market research methods such as surveys, competitor analysis, and data analytics platforms to gather, analyze, and interpret data, resulting in actionable insights that improved decision-making by 10-20%.
- Manage contact database, Import and export lists, segmentation, uphold data hygiene standards and optimize email deliverability.
- Tracked key performance indicators to measure success of campaigns.
- On boarded new team members and coached personnel in marketing tasks.
- Collaborated with a cross-functional Scrum team to implement Agile Marketing strategies, contributing to campaign planning and iterative process improvements.
- Collaborated with the in-house design team to develop high-quality visuals for content.
Software Engineer
KLOC Technologies Pvt Ltd
03.2016 - 01.2021
- Maintain organization sites and templates and support global product launches at NVIDIA.
- Manages and performs website editorial activities, including content change approvals, content updates and working with content providers to update and maintain content.
- Responsible for effective placement of content and regularly evaluating users' ability to find and understand content.
- Migrated legacy site and created new web pages with Drupal CMS
- Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability, and performance.
- Developed functional scripts using python to crawl broken URLs in our webpages.
Software Developer
RetailOn
07.2015 - 02.2016
- Designed, coded, and modified websites, handling everything from layout to function in accordance with client specifications.
- Experience in planning and delivering software platforms used across multiple products and organizational units.
- Extensive experience developing and deploying Web Applications and delivering 1 successful e commerce project.
- Built E-commerce websites and dynamic templates in alignment with client requirements.
Education
MBA (Global) - Executive Track
11.2024
B Tech - Computer Science Engineering
04.2015
Accomplishments
- Increased closed won opportunity revenue by 10% through Influenced scoring model using Generative AI + CDP models.
- Streamlined marketing processes and workflows, reducing manual tasks by 40% and increasing team efficiency, allowing for 10% expansion after deploying AI models into Marketo.
- Implemented a personalized dynamic content strategy that doubled GTC registrations year-over-year, resulting in 0.25M sign-ups.
- Created new integration programs that forward leads to sales much faster.
- Successfully integrated email campaign calendar which helps to prevent communications limits since handling personalized content approach.
- Deployed dynamic keynote reminders with countdown to raise watch keynote views through emails.
- Deployed centralized governance for customer database through automation and minimized PII data exposure according to global data policies.
LEADERSHIP & COMMUNICATION
- Business Intelligence and reporting
- Cross functional team work
- Strong written and verbal communication skills.
- Confident, articulate, and professional speaking abilities (and experience).
- Good presentation and negotiation skills.
Interests
Coding
Timeline
Marketing Specialist III - NVIDIA
01.2021 - Current
Software Engineer - KLOC Technologies Pvt Ltd
03.2016 - 01.2021
Software Developer - RetailOn
07.2015 - 02.2016
JNT University - B Tech, Computer Science Engineering
Deakin University - MBA (Global), Executive Track