Summary
Overview
Work History
Education
Skills
Certification
Languages
Programs
Timeline
Generic

Ganimat Kaur

Etobicoke

Summary

Results-driven public relations professional with a strong background in influencer marketing, account coordination, and client relationship management. A collaborative team player with a proven track record of delivering impactful results. Skilled in paid social content, media relations, and data analysis. Adaptable to changing agency environments, consistently prioritizing reliability and achieving desired outcomes.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Account Coordinator

GCI Canada, WPP
07.2023 - Current
  • Supported influencer marketing campaigns, including influencer identification, outreach, coordination, and performance tracking to ensure alignment with brand objectives.
  • Managed relationships with influencers, media, vendors, and partner agencies to drive collaboration and maximize campaign impact.
  • Developed media and influencer briefs, client updates, and strategic recommendations to support campaign execution and reporting.
  • Monitored daily campaign results, analyzed performance metrics, and provided actionable insights for optimization.
  • Created and delivered PowerPoint presentations showcasing campaign strategies, key metrics, and success reports to clients.
  • Coordinated logistics for events, ensuring seamless execution and influencer participation.
  • Managed a diverse client roster, including LG Canada, Colgate Palmolive Inc., Real Estate Council of Ontario, and Egg Farmers of Canada, delivering tailored influencer-driven marketing solutions.

Intern

GCI Canada, WPP
02.2023 - 06.2023
  • Monitored and tracked media and influencer coverage in real time to optimize client programs.
  • Developed meeting agendas, status reports, and client briefing notes to ensure effective communication and project alignment.
  • Managed media relations tasks, including maintaining media and influencer databases, drafting coverage summaries, and liaising with outlets.
  • Reviewed communication materials for accuracy and contributed to creative brainstorming for clients and internal initiatives.
  • Coordinated special events for clients, including LG Canada and RECO.
  • Managed diverse client roster, including LG Canada, Colgate PerioGard, RECO, Chipotle, Intel Canada, and MTP-CA.

Intern, Corporate and Technology

Agnostic Inc.
05.2022 - 08.2022
  • Execute media relations for client-based undertakings and campaigns, write media pitches, and monitor daily media online, print, and broadcast.
  • Assist team with maintaining client relationships, including crafting notes and understanding media landscape.
  • Provide support on influencer relations and event planning.
  • Execute in-depth research and create a news media coverage tracker.
  • Assist team with meeting core deadlines and awards research.
  • Clients: Shopify, Cisco, Vanguard, Hamster.

Journalism Research Intern

J-Source
06.2021 - 07.2021
  • Plan and execute two journalism case studies- The ethics of covering sexual violence: how much detail is too much detail.
  • Compiled and analyzed research data, providing valuable insights for publication.

Managing Editor

Dis/Connect Magazine, Sheridan College
11.2020 - 03.2021
  • Planned and executed Canadian Magazine Awards Nominee submission.
  • Assisted in theme selection, design, and editorial decisions using Adobe Suite and Google Suite.
  • Applied copy-editing skills and structured editorial content.
  • Led editorial meetings to collaborate with staff and review publication proposals.

Education

Ontario Graduate Certificate (Honours) - Public Relations and Corporate Communications

Sheridan College
Oakville, ON
01.2022

Ontario College diploma (Honours) - Journalism

Sheridan College
Oakville, ON
01.2021

Skills

  • Analytical Skills
  • Artificial Intelligence Knowledge
  • Campaign Management
  • Design Understanding
  • Event Planning
  • Influencer Marketing and Relations
  • Media Research
  • Media Relations
  • Public Relations
  • Relationship Building
  • Social Media strategy

Certification

  • Christine Stanton Award, 2021
  • Tri-Council Policy Statement, 2021
  • Worker Health and Safety Awareness, 2022

Languages

English
Hindi

Programs

  • Adobe InDesign
  • Adobe Photoshop
  • Brandwatch
  • Canva
  • Cision
  • CreatorIQ
  • Meta Ads
  • Google Ads
  • Google Suite
  • LinkedIn Campaign Manager
  • Mailchimp
  • Meltwater
  • Microsoft BI
  • Microsoft Suite
  • MRP
  • Press Reader
  • Sprinklr
  • WordPress

Timeline

Account Coordinator

GCI Canada, WPP
07.2023 - Current

Intern

GCI Canada, WPP
02.2023 - 06.2023

Intern, Corporate and Technology

Agnostic Inc.
05.2022 - 08.2022

Journalism Research Intern

J-Source
06.2021 - 07.2021

Managing Editor

Dis/Connect Magazine, Sheridan College
11.2020 - 03.2021

Ontario Graduate Certificate (Honours) - Public Relations and Corporate Communications

Sheridan College

Ontario College diploma (Honours) - Journalism

Sheridan College

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Ganimat Kaur