GARGI MORE
Mumbai
Summary
Analytically minded self-starter with over a decade of experience in collaborating with cross functional teams and ensuring accuracy and integrity around data and actionable insights. Experienced in leading teams and interns in predictive modelling and insights generation to boost business efficiency and strategic goals.
Overview
15
15
years of professional experience
Work History
Chief Manager (AVP)
IDFC First Bank
12.2023 - Current
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Implemented and developed operational standards, policies and procedures.
Data Scientist
HDFC Bank
04.2018 - 12.2023
- Created customer attrition framework using AI/ML (LightGBM), improving retention for customers likely to attrite by servicing relevant product features for them
- Collaborated with Compliance team for gathering data for RBI reporting with a shorter tat
- Developed a customer grouping framework for Managed customers which enabled the RMs to identify non managed customers and group them with their respective managed groups
- Collaborated with multiple teams within the marketing department to design a framework right from base selection to campaign design to marketing communication used for Forex x-sell
Business Analyst
HDFC Bank
02.2014 - 03.2018
- Designed a potential gap model using multiple data sources and customer segments to identify the potential of a customer to maintain balances with the bank
- Devised a framework for Current account acquisition from Savings Self employed customers of the bank
- Created an exhaustive framework of ~25 segments to identify potential base for Forex x-sell
- Was part of pod to determine the channel affinity of a customer to reduce marketing cost, reduce spam and increase click/open rate
Analytics Manager
Kantar IMRB
07.2013 - 02.2014
- Responsible for a critical project for Unilever where analysis was done using SPSS software
Analytics Executive
Kantar IMRB
04.2011 - 06.2013
- Developed a data processing algorithm that gave a tabular summary output which saved considerable man hours
- Received, cleaned and prepared the data from third party vendors using Excel and SPSS for data processing and generating insights for the Research team which was used to pitch clients
Analytics Executive
Brandscapes Worldwide
07.2010 - 12.2010
- Translated complex business objectives into actionable data management plans for individual clients and customer classes.
- Derived forward-looking insights from ongoing analytics projects to offer predictive intelligence for ongoing business decision-making.
- Compiled, cleaned and manipulated data for proper handling.
Education
M.Sc. - Statistics
NMIMS University
01.2010
B.Sc. - Statistics
Mithibai College
01.2008
HSC - undefined
Bhavans College
01.2005
Skills
- Data analytics
- Marketing analytics
- Cross-functional communication
- SAS
- SQL
- Python
- SparkBeyond
- Customer segmentation
- Supervised learning
- Linear regression
- Logistic regression
- Decision trees
- Unsupervised learning
- K means clustering
- Excel
Timeline
Chief Manager (AVP)
IDFC First Bank
12.2023 - Current
Data Scientist
HDFC Bank
04.2018 - 12.2023
Business Analyst
HDFC Bank
02.2014 - 03.2018
Analytics Manager
Kantar IMRB
07.2013 - 02.2014
Analytics Executive
Kantar IMRB
04.2011 - 06.2013
Analytics Executive
Brandscapes Worldwide
07.2010 - 12.2010
B.Sc. - Statistics
Mithibai College
HSC - undefined
Bhavans College
M.Sc. - Statistics
NMIMS University
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