Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Garima

Marketing And Operations Executive
Delhi

Summary

Creative, dedicated, insightful professional offering over 5 years of success in the areas of content writing, editing, and marketing strategy. Experience creating and writing advertisements, blog posts, social media, and web content. A passionate, results-driven leader seeking a progressive role within a reputable, customer-focused digital marketing organization.

Overview

2025
2025
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work History

Assistant Digital Marketing and Program Manager

TiE Global
3 2022 - Current
  • Interacted with customers and clients to identify business needs and requirements.
  • Meet and manage project stakeholders on regular basis to assess progress and make adjustments.
  • Coached team members on productivity strategies to accomplish challenging goals.
  • Built teams to address project goals and objectives for multiple projects.
  • Established milestones and objectives based on input from functional areas and stakeholders.
  • Identified program obstacles and communicated possible impacts to team.
  • Researched industry best practices in support of training development and program content.
  • Leveraged project management processes and tools to define and execute projects.
  • Worked with subject matter experts to develop and implement mentoring programs to promote better learner experiences.
  • Participated in pilot tests and revised programs based on feedback and results.
  • Developed and maintained logistics workflows, procedures and reports.
  • Managed multiple strategic projects with numerous sub-projects or workstreams.

Marketing Operations Specialist

YAP Media
01.2021 - Current
  • Allocated resources to planned programs according to business objectives.
  • Prepared documents for internal and external audits.
  • Provided leadership for continual management and employee training initiatives.
  • Handle Ad ops
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Directed strategic workforce planning, performance management, and benefits administration.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Social Media Manager

NIFT
06.2021 - 02.2022
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Devised strategies and roadmaps to support product vision and value to business.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Increased customer engagement through social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Created videos and managed YouTube channel to strengthen company reputation.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Planned and instituted social media marketing plan for clients in various industries.

Social Media Head

Designetri
09.2020 - 05.2021
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Devised strategies and roadmaps to support product vision and value to business.
  • Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
  • Increased customer engagement through social media.
  • Identified target market and key segments through in-depth analysis of markets and related trends.

Marketing and Public Relations Specialist

Chaipani
05.2020 - 03.2021
  • Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Wrote press releases for routine use and crisis management.
  • Worked with marketing department on branding strategies.
  • Forged strong media relationships to further public relations goals.

Research Associate

Centre for the Study of Developing Societies
11.2019 - 12.2019
  • Streamlined research processes to meet tight deadlines for multiple projects.
  • Developed macros, special formulas and other actions to produce reliable and consistent statistical reviews.
  • Supported design and implementation of survey instruments such as telephone questionnaires to obtain study information.
  • Evaluated potential subject participants to assess suitability for planned studies.
  • Helped team meet regulatory requirements by coordinating documentation and filings.
  • Set up equipment, organized inventory and maintained facilities.

Social Media Head

Whizco
06.2018 - 04.2019
  • Devised strategies and roadmaps to support product vision and value to business.
  • Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Increased customer engagement through social media.
  • Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.

Research Intern

NDTV
02.2017 - 04.2017

Working with the team and research for the five states election held in 2017

Education

Bachelor of Arts - Multi Media And Mass Communication

University of Delhi
Delhi
07.2015 - 06.2018

Master of Arts - Media Governance

Jamia Millia Islamia
New Delhi
08.2019 - 03.2021

UGC

Skills

    Networking and relationship building

Online marketing strategies

Promotion tactics implementation

Goal planning

Social Media Management

Business Development

Certification

National Eligibility Test for Assistant Professor in the subject of Mass Communication and Journalism

Timeline

Social Media Manager

NIFT
06.2021 - 02.2022

Marketing Operations Specialist

YAP Media
01.2021 - Current

National Eligibility Test for Assistant Professor in the subject of Mass Communication and Journalism

12-2020

Social Media Head

Designetri
09.2020 - 05.2021

Marketing and Public Relations Specialist

Chaipani
05.2020 - 03.2021

Research Associate

Centre for the Study of Developing Societies
11.2019 - 12.2019

Master of Arts - Media Governance

Jamia Millia Islamia
08.2019 - 03.2021

Social Media Head

Whizco
06.2018 - 04.2019

Research Intern

NDTV
02.2017 - 04.2017

Bachelor of Arts - Multi Media And Mass Communication

University of Delhi
07.2015 - 06.2018

Assistant Digital Marketing and Program Manager

TiE Global
3 2022 - Current

UGC
Garima Marketing And Operations Executive