Garima Gupta

• Lead the AI-led growth strategy for a ₹60+ Cr quarterly enterprise portfolio, partnering with founders and CXOs.
• Unlocked ₹8+ Cr incremental revenue by repositioning automation and advanced audience strategies as growth levers.
• Scaled key enterprise accounts to 231%, 211%, and 169% through narrative-led AI adoption.
• Influenced executive media decisions using predictive modeling (28% incremental lift, 94% seasonal growth).
• Protected ₹5+ Cr revenue through cross-functional crisis leadership.
• Increased client satisfaction by building strong relationships and addressing their needs promptly.

• Scaled a ₹4 Cr/month electronics portfolio across 37 brands within a high-velocity, quick commerce ecosystem, driving sustained revenue expansion.
• Mentored a team of 1 KAM, delivered structured revenue forecasting, commercial storytelling, and growth discipline.
• Conceptualized and launched 'Supersonic Sale,' ₹50 Cr+ GSV, while strengthening advertiser confidence and platform recall.
• Co-created integrated brand campaigns with marquee partners, delivering 4x revenue growth, and expanding category share from 36% to 45%.
• Identified high-AOV white-space opportunities (tablets category), building the 0→1 scale playbook, and driving 4x AOV expansion within the portfolio.

An End to Thak Thak | Zepto ft. Eveready

Gentleman’s Party | Zepto ft. boAt

Eveready Torch Night-Out Film | Zepto

• Built the entire marketing engine from scratch—defining positioning, GTM strategy, lifecycle architecture, and brand voice while leading a team of four across growth, content, and retention.
• Drove 216% CAGR traffic growth by architecting performance and content flywheels instead of siloed campaigns.
• Engineered lifecycle and community systems are improving gig-worker retention by 49%, strengthening platform stickiness, and supply depth.
• Framed investor and market narrative — translating operational traction into a compelling growth story that supported ₹2+ Cr in capital infusion.

ABP Live – Women Entrepreneurship Feature

SheThePeople – Women Entrepreneurs Feature

BW People – 53% Gig Worker Retention

Humans of PickMyWork - Official Trailer

• Reduced CAC 23% via subscription-led retention strategy.
• Increased direct revenue share to 30%, while cutting ad spend by 35%.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Enhanced brand recognition by developing and executing targeted marketing campaigns.

• Drove enterprise acquisition strategy, sustained 15% MoM growth.
• Achieved ₹1 cr+ ARR with ₹0 marketing spend in less than 4 years.
• Mentor 1 to 2 interns monthly across CRM and lead generation systems.
• Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.