Garima Khandelwal

Responsibilities as QA analyst

• Developed detailed test cases based on functional requirements and design documents.
• Executed test cases to ensure they met business and technical requirements.
• Conducted various types of manual testing, including functional, regression, integration, and smoke testing.
• Collaborated with developers and product managers to understand requirements and provide feedback on design and usability.
• Created and maintained comprehensive test documentation, including test cases, test scripts, and defect reports
• Performed Smoke testing on new builds to ensure basic functionalities are working fine.
• Logged several defects while executing test cases. Retested and Regressed those bugs.
• Provided feedback on user interfaces and usability, contributing to the overall user experience.
• Communicated testing progress, issues, and results to project managers and other stakeholders.
• Knowledge of basic SQL queries.

Responsibilities as Senior digital Marketing Executive

• Paying particular attention to any significant Google algorithmic changes
• Occasionally contributing to the company blog.
• Carrying out detailed keyword research according to the latest keyword strategies.
• Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
• Using programs such as Google Analytics to compile regular performance reports.
• Conducting on-site and off-site analysis of your clients’ SEO competitors.
• Creating PPC (Pay-per-click) campaigns to boost company revenue via online ads.
• Continually checking rankings and analytics to monitor the performance of websites and make recommendations for improvements if necessary.
• Work with developers to make technical recommendations.
• Engage in tasks such as link building and participating in community interactions on social media or blogs.

● Performed detailed keyword search using GOOGLE ADWORDS to identify and analyze current market trends.

● Utilized Keywords search tools to track progress and performance.

● Optimizing Website and Web design for Lead Generation.

● Using latest SEO tools to enhance the websites.

● Rankings Analysis – Using Whatsmyserp Tool, Majestic SEO, SEM Rush.

● Traffic Analysis – Using Google Analytics Tool, SEM Rush, Google Webmasters Tool.

● Creating Google Sheets on a regular basis to track the progress of content on the website.

● Competitive Analysis.

● Landing Page Identification & Optimization.

● Website content optimization & Internal Linking.

● Meta Data & Alt Tag Optimization.

● Heading Tags Optimization.

● Website Structure & URL Optimization.

● Website’s Technical Audit and Optimization.

● Developing New Digital Marketing Strategy.

● Optimizing Website and Web design for Lead Generation.

● Using latest SEO tools to enhance the websites.

● Creating Google Sheets on a regular basis to track the progress of content on the website.

● Client Requirement Analysis.

● Competitive Analysis.

● Keyword Research and Analysis - Google AdWords.

● Landing Page Identification & Optimization.

● Website content optimization & Internal Linking.

● Meta Data & Alt Tag Optimization.

● Heading Tags Optimization.

● Website Structure & URL Optimization.

● Website’s Technical Audit and Optimization.

● Types of Websites Handled - E-commerce.

● Rankings Analysis – Using Whatsmyserp Tool, Majestic SEO, SEM Rush.

● Traffic Analysis – Using Google Analytics Tool, SEM Rush, Google Webmasters Tool.

● Conversion Analysis.

● Create SEO Recommendations Report, Website Rankings Report.

● Create Traffic Analysis Report, Technical Audit, Plan Of Action.

Backlinks Analysis and Audit

● On Page Optimization : Website Analysis, Competitor Analysis, Keywords Selection, Meta Tagging, Content optimization, Alt tag on images, Google Webmaster Tool and Google Analytical Tool.

● Off Page Optimization: Directory Submission, Article submission, Social Bookmarking, Profile Linking, Blog Submission (blogger.com, wordpress.com, livejournal.com etc) Forum Submission Link Exchange (With Website Related Sites) Social Media Optimization, Google Webmaster Tool, Google Analytical Tool, So many other things like (page rank check, Meta tag analyze, density check, Alexa rank check and increase.)