Monday board
Garima Singh
Marketing Communications Professional
Noida
Summary
Accomplished Communications Professional with exceptional leadership, planning and project management strengths. Success devising innovative and targeted strategies to promote messages, enhance image and improve engagement. Over 10 years of experience in Marketing and Communications industry.
Overview
10
10
years of professional experience
Work History
Market Research Specialist
Rayden Interactive
Pune
01.2020 - 06.2023
- Met with supervisor to determine project scope, outline deliverables or timelines and create action plan
- Used various market research tools and techniques to gather, analyze and interpret data
- Used ZoomInfo, LinkedIn and other internet sources to identify contacts with target roles on accounts in priority segments
- Used company websites to identify account information including Practice Management System, Electronic Medical Record, number of providers, and health system ownership if applicable
- Called target accounts during US business hours to confirm company information such as Practice Management System, Electronic Medical Record, number of providers, and health system ownership
- Entered confirmed contact and account data into Salesforce and/or Excel
- Professionally handled all phone conversations
- Escalated issues to manager
Associate Public Relations Manager
Stellant Communications Pvt. Ltd
Mumbai
05.2018 - 09.2019
- Advising on client’s PR team and tracking relevant journalists for media opportunities
- Create a grid on relevant trade associations and events, wherein clients can build an alliance to educate the stakeholders on the various aspects
- Work closely with the PR planner for effective key messages and PR plan
- Creating/building strong media relations and regularly brief journalists with clients’ updates and business
- Recommending clients’ and updating the client/internal team on latest news, articles, media opportunities
- Updating the director/supervisor on regular intervals about the client and the team’s progress
- Being on top of activities and deliverables to suggest the supervisor on minute details
- Organized and detail-oriented with a strong work ethic
- Participated in team projects, demonstrating an ability to work collaboratively and effectively
- Managed time efficiently in order to complete all tasks within deadlines
- Excellent communication skills, both verbal and written
- Demonstrated strong organizational and time management skills while managing multiple projects.
Brand and Communications Manager
Unspun Consulting Pvt. Ltd
Bengaluru
10.2015 - 03.2018
- Managed nationwide internal communications including production and management of newsletters and executive communications
- Supported the CEO and CMO with nationwide external communications efforts
- Managed company’s formal employee on-boarding program
- Assisted in creating company-wide content strategy and editorial calendar
- Dealing with enquiries from the public, the press, and related organizations
- Providing clients with information about new promotional opportunities and current PR campaigns progress
- Commissioning or undertaking relevant market research
- Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
- Managing social media and online promotions
- Managing influencers and coordinating for PR coverage
Communications Consultant
Mavcomm Consulting Pvt. Ltd
Mumbai
06.2013 - 09.2015
- Develop and implement strategic PR programs to achieve significant increase in brand awareness
- Developing Brand stories for strategic positioning and gaining visibility in the market
- Enabling clients achieve their business goals/sales through establishing strong buzz about the company, products and services
- Identify client specific key media outlets
- Strategise and develop compelling story angles
- Cultivate relationships with journalists, analysts in national, regional, and trade publications
- Pitch stories to both national and local media
- Achieve highest visibility in print, wires, and online media outlets
- Write clear and compelling press releases, executive profile, website content, executive interviews, by-lined articles and case studies
- Identify media trends, news cycles and spin opportunities
- Analyze and measure results of PR programs
- Media tracking with regular and timely reporting
- Team management, training, and executing daily operational duties
- Prepare new client pitch along with PR roll out proposals
- Manage both traditional PR and Social Media
- Acted as liaison between media and company during press releases and interviews
- Enhanced media statements and presentations before sending to general public or media organizations
Education
MBA - Communication Management, Public Relations
Symbiosis Institute of Media & Communication
01.2011 - 04.2013
Bachelor of Commerce - Marketing and Accounts
Deendayal Upadhyay Gorakhpur University
01.2007 - 04.2010
Skills
Proficient in Microsoft Office, Excel and Presentation
Bilingual Hindi and EnglishConceptualizerNegotiation skillsCommunications
Content WritingSocial MediaMarketing AllianceCross-departmental communicator
On time project delivery
Time management
Strategic planning
Software
Microsoft Suite
Salesforce
Zoominfo
Snovio
Hootsuite
Timeline
Market Research Specialist
Rayden Interactive
01.2020 - 06.2023
Associate Public Relations Manager
Stellant Communications Pvt. Ltd
05.2018 - 09.2019
Brand and Communications Manager
Unspun Consulting Pvt. Ltd
10.2015 - 03.2018
Communications Consultant
Mavcomm Consulting Pvt. Ltd
06.2013 - 09.2015
MBA - Communication Management, Public Relations
Symbiosis Institute of Media & Communication
01.2011 - 04.2013
Bachelor of Commerce - Marketing and Accounts
Deendayal Upadhyay Gorakhpur University
01.2007 - 04.2010