Garima Yashlaha
Indore
Summary
Marketing Specialist with proven expertise in creating effective marketing materials that increase brand visibility and engagement. Successful in executing collaborative campaigns that deliver measurable outcomes through cross-channel marketing initiatives. Proficient in analyzing market trends and adjusting strategies to optimize performance. Experienced in content creation and strategy, campaign analysis, and digital strategy development using tools such as Google Analytics, Canva, and Caput.
Overview
1
1
years of professional experience
3
3
Certification
Work History
Marketing Campaign Coordinator
India Infoline (IIFL)
Mumbai
01.2024 - 04.2024
- Executed a 'Refer and Earn' campaign across digital media platforms and email, acquiring over 1,500 customers and boosting engagement by 20%.
- Coordinated content creation and execution with creative teams and external agencies, managing approval workflows, while maintaining brand consistency across all digital touchpoints.
- Performed a thorough competitor and market analysis, revealing new platform opportunities and boosting premium customer engagement by 15%.
- Coordinated with cross-functional teams to align campaign goals and messaging by crafting content for websites, blogs, and social media platforms to boost brand awareness.
Export Marketing Intern
Sonic Biochem Extractions Ltd
Indore
04.2022 - 07.2022
- Researched market trends across multiple regions, building strategic reports that identified more than 10 growth opportunities.
- Worked closely with the marketing, sales, and operations teams to improve workflow efficiency and support the development of marketing communication materials.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
Education
MSc - Business with Marketing
Warwick Business School
Coventry, UK08.2025
BBA - Marketing
Narsee Monjee Institute of Management Studies
Mumbai, India07.2023
Skills
- Digital campaign execution
- Social media strategy
- Creative content creation
- Microsoft Office
- Google Analytics
- Teamwork and collaboration
- Meta Business Suite
- Digital innovation
- Project coordination
- Campaign management
- Market research
- Digital marketing
- Brand development
- CRM management
Extracurricular Activities
Event Coordinator, Senior member | 08/21 - 07/22
Sports Club, NMIMS, Mumbai, India
- Assisted in end-to-end planning and execution for more than five major events with more than 300 attendees, demonstrating strong project management and leadership skills under pressure.
- Developed and executed comprehensive marketing campaigns, including social media strategy, promotional materials, and brand enhancement initiatives, that increased event participation by 40%
Event Marketing Coordinator, Performing Arts | 08/20 - 07/21
Vaayu Fest, NMIMS, Mumbai, India
- Coordinated a comprehensive social media strategy across Instagram for three major cultural events, increasing online engagement by 30% through strategic content planning and community management
- Created promotional content, including event graphics, video announcements, and social media campaigns, using content creation tools
- Coordinated with event operations, guest services, and logistics teams to ensure alignment of marketing activities with overall event objectives
Certification
- Inside LVMH Certificate (2025)
- Social Media Marketing Foundations (2025)
- The fundamentals of digital marketing- Google (2021)
LANGUAGES
English (Proficient)
Hindi (Proficient)
French (Basic)
INTERESTS AND TOOLS
- Digital Marketing: Social Media, Content Creation, Digital Campaign Execution, Social Media Strategy
- Software & Tools: Microsoft Office (Advanced), Canva, CapCut, Social Media Management Platforms, Google Analytics, Meta Business Suite, Outlook, Monday.com
Timeline
Marketing Campaign Coordinator
India Infoline (IIFL)
01.2024 - 04.2024
Export Marketing Intern
Sonic Biochem Extractions Ltd
04.2022 - 07.2022
MSc - Business with Marketing
Warwick Business School
BBA - Marketing
Narsee Monjee Institute of Management Studies
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