Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Languages
Languages
References
Timeline
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Garvita Bisaria

Garvita Bisaria

Bengaluru

Summary

Digital Marketer turned UX Professional. I have been working with digital products for over 10 years as a Marketer managing Brands. Transitioning to UX, seeking inspiration and experience. Skilled with Figma, Adobe and Project management. Web analytics and A/B testing certified.

Overview

14
14
years of professional experience

Work History

Digital Product Designer

Freelance
Bengaluru
01.2023 - Current
  • UX design consulting services to clients. Gather briefs from stakeholders, conducting user surveys, interviews and creating research insights for product ideation and market usability. Creating wireframes, Hi fidelity prototypes for usability testing. Creating content for UX aptness.
  • Launching product live with No code stacks.
  • UX design and AR/VR UG level Certifications from Harvard Extension school Jan 2021 - Sep 201
  • See Portfolio here https://rb.gy/3r1rx6

Associate Director - Digital Planning

WPP- Essence Global
Bengaluru
04.2019 - 12.2022
  • Led the Digital Team to develop digital marketing plans based on upcoming launches and brand positioning objectives
  • Worked on Brands like Flipkart, Britania, and IBM.

AVP Digital Operations

Merkle Sokrati
Bengaluru
03.2018 - 03.2019
  • I led the South cluster of Sokrati managing budgets of over INR 80 million quarterly
  • Leading Digital marketing strategies across SEM, Social/Band and SEO Campaigns with performance goals for brands like Swiggy, Intuit, Ajio, Tata Cliq, Big Basket, and Maruti

Group Head - Brand Airtel

WPP
Delhi
05.2017 - 03.2018
  • Social Media Listening and Content Creation -: Worked with Group M Content team to set up a social command center for Airtel -in- house and create keyword and topical/trend reporting hub
  • Which enables performance plans and brand positioning and recall (TOMA as KPIs) Data-Led Brand strategy-: Monitoring and optimizing campaign structures, budgets, targeting and performance goals to leverage integrated marketing for Brand Airtel

Marketing Manager

IPG Mediabrands
Mumbai
08.2013 - 03.2018
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation, and adjusting production schedules.

Marketing Manager

B2C Jewels
Mumbai
03.2013 - 08.2013
  • Working with the Director (US Counterpart) to create custom content for the ethnic audience in the US – designing visual and brand content for mailers and social media campaigns whilst planning for more automation and segmentation as per user cohorts.

Marketing Assistant

Xtras Beauty Online
Leeds
01.2010 - 01.2013
  • Was promoted to Digital Lead by the End of 11 Months and was supported for Sponsored UK Visa– I left the organization to relocate back to India due to personal reasons
  • End-to-end digital marketing responsibilities and recruiting an E-commerce team Website and micro-site designing, Landing Pages for affiliate campaigns, Display banners and ad-hoc designing (Influencer marketing)
  • Email Marketing, Affiliate Marketing, Social Media Management.

Education

Generative AI for Designers -

Growth School
07.2023

Google Analytics -

Google
01.2023

UA level Certifications in UX and AR/VR design -

Harvard Extension School
09-2021

Masters -

University of Leeds
12.2010

Bachelor's -

Amity University
06.2009

Skills

  • Wireframing and Prototype Design
  • Website Architecture
  • Layout Design
  • Design Thinking
  • Prototyping
  • User Research
  • Information Architecture
  • Responsive Web design
  • Performance A/B testing
  • Web Analytics
  • Webflow certified
  • WIX and Shopify
  • Wordpress
  • UX writing
  • Visual Design
  • Brand Identity Design
  • Design Software Proficiency
  • Adobe Creative Suite
  • Style Guides

Accomplishments

  • Launched and increased Hershey's SOV consistently every quarter.
  • Grew Swiggy and Ajio spends by approx. 20% month on month.
  • Increased ecommerce revenue by 15% by the year end at Xtras-online and designed a new microsite.
  • Brought CAC by 96% for jet airways for their membership offering.

Websites

  • Https://www.behance.net/garvitabisaria
  • Https://www.linkedin.com/in/garvita-bisaria-89a57412/

Languages

  • English
  • Hindi
  • Spanish

Languages

Hindi
First Language
English
Proficient (C2)
C2
Spanish
Elementary (A2)
A2

References

References available upon request.

Timeline

Digital Product Designer

Freelance
01.2023 - Current

Associate Director - Digital Planning

WPP- Essence Global
04.2019 - 12.2022

AVP Digital Operations

Merkle Sokrati
03.2018 - 03.2019

Group Head - Brand Airtel

WPP
05.2017 - 03.2018

Marketing Manager

IPG Mediabrands
08.2013 - 03.2018

Marketing Manager

B2C Jewels
03.2013 - 08.2013

Marketing Assistant

Xtras Beauty Online
01.2010 - 01.2013

Generative AI for Designers -

Growth School

Google Analytics -

Google

UA level Certifications in UX and AR/VR design -

Harvard Extension School

Masters -

University of Leeds

Bachelor's -

Amity University

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