Summary
Overview
Work History
Education
Skills
Accomplishments
Working with Industry Leading Brands
Timeline
Generic
Gaurang Vij

Gaurang Vij

New Delhi

Summary

Experienced Digital Marketing Associate with a proven track record of driving impactful campaigns and managing client relationships across diverse industries.

Proven ability to lead cross-functional teams and optimize budgets to achieve 5-10x Performance. Skilled in leveraging data-driven insights to refine marketing initiatives and deliver exceptional business outcomes.

I'm passionate about problem solving, conducting in-depth research to find the best solutions, and committed to achieving measurable results while building strong client relationships in competitive markets.

Overview

2
2
years of professional experience

Work History

Digital Marketing Associate

ET Medialabs
Noida
02.2023 - Current
  • Lead and manage a team of 4 members, including 2 executives and 2 operations staff, ensuring efficient workflow and achieving performance targets.
  • Direct POC for 6 key clients (Legrand, Manipal Hospitals Domestic and International, Lakme Salon Shop, Wright Research, Genetic Nutrition), managing all aspects of their digital marketing from strategy to execution.
  • Oversee and optimize digital marketing campaigns across Meta, Google Ads, and other platforms, aligning with business goals and client objectives.
  • Monitor and analyze performance metrics to improve ROI and manage campaign budgets.
  • Collaborate with creative teams to develop and implement ad creatives that align with campaign goals.
  • Focus on generating high-quality leads and optimizing lead funnels through targeted campaigns.
  • Prepare detailed performance reports and conduct data analysis to inform campaign strategies.
  • Demonstrate proficiency in platforms such as Shopify, Google Merchant Center, and various ad management tools.

Web Development Intern

One Bank | Welldone Techpark
Gurgaon
09.2022 - 10.2022
  • Employed data cleaning techniques to ensure accuracy and reliability of datasets. Tasks included removing duplicates, correcting errors, and standardizing formats.
  • Contributed to the design and development of responsive websites, prioritizing user-friendly interfaces and optimal user experience.
  • Developed proficiency in front-end technologies such as HTML, CSS, JavaScript, and Bootstrap, enhancing website functionality and visual appeal.
  • Demonstrated strong problem-solving skills and attention to detail in executing tasks. Presented research findings to management, informing strategic decisions.

Education

B. Tech - Information Technology

Galgotia College of Engineering And Technology
Noida, UP
03-2023

Graduation From High School - Science Education

B.R.M.V.B
New Delhi
05-2018

Skills

  • Platform Expertise: Meta/Facebook Ads, Google Ads,Twitter Ads, Snapchat Ads, Linked In Ads, Shopify, Google Analytics
  • Digital Marketing Strategy
  • Team and Project Management
  • Performance Monitoring and Optimization
  • Client Communication
  • Budget Management
  • Creative Collaboration
  • Lead Generation
  • Reporting and Analytics
  • Conversion Rate Optimization (CRO)
  • A/B Testing
  • Data Analysis
  • Presentation Skills

Accomplishments

Full-Funnel Marketing for Industry-Leading Brands

Implemented extensive full-funnel marketing strategies, covering:

  • Brand awareness
  • Conversion optimization
  • WhatsApp Ads
  • Remarketing initiatives
  • Management of Google/Facebook Ads
  • Marketplace advertisements

Working with Industry Leading Brands

  • Successfully drove growth through performance marketing strategies for prominent brands including Legrand, Manipal Hospitals (both International and Domestic divisions), Wright Research, Genetic Nutrition, Lakme Salon Shop (HUL), and other industry leaders.

Timeline

Digital Marketing Associate

ET Medialabs
02.2023 - Current

Web Development Intern

One Bank | Welldone Techpark
09.2022 - 10.2022

B. Tech - Information Technology

Galgotia College of Engineering And Technology

Graduation From High School - Science Education

B.R.M.V.B

Similar Profiles

CREATE PROFILE
Gaurang Vij