Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Languages
📁 Event Work Portfolio – Highlights of Impactful Campaigns
Timeline
Generic
Gaurav Ayush

Gaurav Ayush

Delhi

Summary

Strategic and performance-driven Senior Project & Brand Manager with a strong background in driving brand growth, executing high-impact marketing campaigns, and leading cross-functional teams. Proven expertise in managing end-to-end project lifecycles across events, product launches, webinars, and experiential marketing. Adept at developing GTM strategies, optimizing lead funnels, and delivering measurable business outcomes through innovative and scalable initiatives. Known for strong leadership, creative problem-solving, and seamless execution under tight timelines.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Project Manager ( Events)

Physics Wallah (PW)
Promoted In April 2025 (Joined As Project Manager) - Noida (HQ)
10.2023 - Current
  • Own the complete funnel for Events, Webinars, Experiential Marketing Campaigns, Inaugurations, and Product Launches, ensuring strategic alignment, flawless execution, and measurable impact.
  • Spearheaded 400+ offline/live events annually across India, driving over ₹40 Crore in direct revenue and significantly enhancing brand visibility and student engagement.
  • Led the end-to-end execution of 25+ monthly webinars, contributing over ₹10 Crore in revenue while expanding digital outreach and lead generation.
  • Directed high-impact go-to-market strategies for new product and center launches, from ideation to rollout, ensuring strong market penetration and brand recall.
  • Conceptualized and executed innovative on-ground marketing campaigns, creating immersive brand experiences and driving offline growth.
  • Managed cross-functional teams and vendors across budgeting, logistics, creative development, and on-site execution to deliver consistent, high-quality outcomes.

Assistant Marketing Manager

Simplilearn Pvt Ltd
Noida
10.2021 - 09.2023
  • Led zonal-level marketing initiatives encompassing BTL activations, local partnerships, and corporate alliances, resulting in increased brand visibility and significant business volume growth.
  • Planned, executed, and managed the regional events calendar, overseeing end-to-end event operations—from conceptualization and audience targeting to logistics, vendor management, and on-ground execution—ensuring timely and effective delivery of all event deliverables.
  • Designed and implemented city-specific, scalable marketing operations, aligning closely with business objectives to drive revenue and profitability across key markets.
  • Generated a consistent and high-quality lead pipeline in coordination with on-ground teams, while managing lead efficiency, cost, and utilization to maximize ROI.
  • Conducted regular audits and quality checks of generated leads, providing data-driven insights and strategic recommendations to improve conversion and campaign performance.
  • Consistently enhanced campaign effectiveness by analyzing lead flow, footfall data, and audience behavior to recommend actionable improvements and optimize marketing outputs.

Marketing Associate

Vedantu Innovations Pvt Ltd
Delhi NCR
09.2019 - 10.2021
  • Managed city-level marketing activities including ATL, BTL, events, and partnerships, driving brand recognition and sales.
  • Coordinated production of event materials and maintained high standards of quality through effective vendor management.
  • Executed strategic local marketing initiatives, enhancing brand visibility and customer engagement.

Education

B.Tech - Mechanical Engineering

NIET
Greater Noida
01.2020

Senior Secondary -

The Union Academy Senior Secondary School
New Delhi
01.2016

Skills

  • Strategic Planning & Execution
  • Event & Webinar Management
  • Brand Building & Positioning
  • Product & Center Launches
  • Experiential Marketing
  • Offline Marketing (BTL & ATL)
  • Vendor Management
  • Project Management

Certification

  • Google Project Management: Professional Certificate (Coursera)
  • CRM & Lead Management: Zoho CRM, LSQ,NPF
  • Webinar Platforms: Zoom, Airmeet, WebEx
  • Microsoft Office: Word, Excel, PowerPoint, Outlook
  • Digital Marketing: Google Forms, Facebook, Instagram, LinkedIn, Meta ads/campaigns.
  • Data & Analytics: Excel, Google Sheets, Power BI
  • Event management: corporate conferences, product launches, trade shows, seminars and workshops, webinars, music concerts and festivals, experiential marketing activations, brand promotions, gala dinners and award ceremonies, team-building events, exhibitions, networking events, roadshows, and community outreach programs

Accomplishments

  • Excited to share that I’m named one of The 50 Most Influential People in Asia’s Events Industry by Eventex Awards 2024!

Languages

Hindi
First Language
English
Proficient (C2)
C2

📁 Event Work Portfolio – Highlights of Impactful Campaigns

📌 Vishwas Diwas
🔗 https://lnkd.in/gPqnHUTw

📌 4 Saal Dumdaar
🔗 https://lnkd.in/gtdab4NA

📌 JEE/NEET Result Celebration
🔗 https://lnkd.in/gEfrsiwA

📌 Teachers’ Day Celebration
🔗 https://lnkd.in/gW_QhtQm

📌 Diwali Mela
🔗 https://lnkd.in/gm2pgy9x

📌 VP Launch – Disha 2025
🔗 https://lnkd.in/gJJ9M-qE

📌 MP Board Launch
🔗 https://lnkd.in/gqj7Q9u5

📌 Race Series
🔗 https://lnkd.in/gSkKG8u7

📌 Warrior Launch
🔗 https://lnkd.in/gvVEXwyp

📌 Arjuna JEE vs Arjuna NEET
🔗 https://lnkd.in/gVY8MDBq

📌 PW Champions League
🔗 https://lnkd.in/gRbSNZt7

📌 Yakeen 2.0 – 2025 Batch
🔗 https://lnkd.in/gBqP8aBE

📌 Olympiad Mega Launch
🔗 https://lnkd.in/gNZPwbS6

📌 Young Kalam – Olympiad
🔗 https://lnkd.in/g4dX9iB8

📌 NEET Result Celebration
🔗 https://lnkd.in/gsF9gp45

📌 Children’s Day with PW
🔗 https://lnkd.in/gvzJTq82

📌 Little Star & Little Champs
🔗 https://lnkd.in/gRKqYSJD

📌 Fun Fest
🔗 https://lnkd.in/gw9MkKuZ

Timeline

Senior Project Manager ( Events)

Physics Wallah (PW)
10.2023 - Current

Assistant Marketing Manager

Simplilearn Pvt Ltd
10.2021 - 09.2023

Marketing Associate

Vedantu Innovations Pvt Ltd
09.2019 - 10.2021

B.Tech - Mechanical Engineering

NIET

Senior Secondary -

The Union Academy Senior Secondary School

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Gaurav Ayush