Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Hi, I’m

Gaurav Bajpai

Director - Growth, Business Development, D2C
Chandigarh, India
Gaurav Bajpai

Summary

Forward-thinking Business Leader with rich experience in Business Generation (B2C, B2B2C, B2B), Growth and Team Management. Proven results across Startups in setting up, driving business, launching cities and products, generating multi-fold revenues, profitability and sustainability.

Specialized in Franchise Acquisition, Sales & Business Development, Lead Generation, Profitability Management.

Overview

13
years of professional experience
1
Certification

Work History

PrepLadder by Unacademy
Chandigarh

Director - Business Development
09.2021 - Current

Job overview

  • Heading the Business Development - Sales Team of 150 plus professionals in NEET PG, UPSC, CAT & GATE Categories, contributing to more than 120 Cr of Revenue from B2C and B2B2C sales channels across India.
  • Responsible for Growth, Network Expansion, Student Ambassador Channel, GTM Strategy & Expansion and End to End revenue generation.
  • Responsible for scaling BD team across categories alongside scaling business in new categories.

Key achievements:

  • BD contribution in revenue increased from 12% to over 50% of overall business.
  • BD revenue increased by 5x on monthly basis
  • BD productivity increased by 5x on monthly basis - 20 Lacs per month.
  • Productivity in Campus Ambassador Channel increased to 2 Lacs per month.

OYO
Gurgaon

Global Supply : Product and Strategy
05.2021 - 09.2021

Job overview

  • Working on Product Ops, looked after the adoption & impact of products (SAAS, Consumer, Merchant) on Sales, Business Development, Revenue, Cost etc.
  • Responsible for Product Tech Communications both Internal (Weekly Town-halls, Release Notes, Monthly product updates for CXOs, Publication of High Impact Awards & Events on different forums) & External (Awards - Identifications - Nominations - Documentation - Application & Coordination, Articles, Events, Social Media, Other Media Platforms etc), Strategy & Prioritization, Coordination with different Product Leaders & Managers on Delivery timelines, support & execution.
  • Prior to this, Established Lead to Live Projects for 100% adoption of CRM Tools across Global Supply Teams.

OYO
Lucknow

Business Development Head - Franchise Business
03.2020 - 05.2021

Job overview

  • Responsible for FOFO Property Acquisition, Collections, Operations Management, Lead Generation, Marketing, Managing Churn and Win-back Lost Cases.
  • Team Size - 60+, Increased the Monthly Acquisition rate to 500 rooms & Monthly Collections to 40-45 Lacs, Controlled the Churn to 3% with increased focus on minimizing UH and CID.

OYO
Lucknow

Revenue Lead - VAS
10.2019 - 03.2020

Job overview

  • VAS revenue generation by monetizing every square inch of unused real estate in operated hotels property through - Short term space leasing (for training, conferences) and Long term space leasing (to Retail, F&B, Laundry, Gym, Spa etc)
  • Added another 1.80 Cr to monthly revenue of region

OYO
Lucknow

City Head - Operated Business
01.2019 - 10.2019

Job overview

Profitability Management, High Value Real Estate Acquisition, Operations & Transformation, Marketing - Lead Generation, Team Management.

  • Network grown to 70+ property with 2200+ rooms across region.
  • Collection of 5 Cr plus of Non-Refundable Franchise Fee

EuroKids International Ltd.
Lucknow

Business Head - Sales & Operations
01.2015 - 01.2019

Job overview

Franchise Acquisition for Preschool and K12 brands, Launch, Strategy & Lead Generation, Profitability at Unit & Regional Level, Branding & Marketing - ATL, BTL, Recruitment, B2B & B2C Sales, Team Management.


  • Revenue Generated: 15 Cr plus annually.
  • FOFO network grown from 7 to 250 plus units.
  • Enrollment count grown from 500 to 10000 plus students

Zee Learn Limited
Lucknow

Area Manager - Business Development
10.2012 - 01.2015

Job overview

High Value Product Sales across K12 Schools, Lead Generation, Requirement of Coaches & Interns, Events & Activities, BTL Marketing, Operations & Execution at Unit Level, Institutional & B2C Sales.

  • Revenue Generated: 5 Cr plus annually
  • Network raised from 1 to 32 Schools
  • Student base grown from 320 to 7500 plus across region

ICA Edu Skills Pvt. Ltd.
Lucknow

Branch Manager
03.2010 - 10.2012

Job overview

Business Development, B2C Sales, Franchise Acquisition, Profitability, ATL BTL Marketing, Enrolments, Team Management, Tie-up with Schools/Colleges/Coaching Institutes.

  • Team Size : 25+ across company owned branches.
  • Raised business to 30 Lacs per month.
  • Conceptualized & Executed Job in 99 days program

Education

SRM College of Engineering
India

Bachelor of Technology from Electronics & Communications
2010

University Overview

Skills

  • Growth - Sales & BD
  • Franchise Expansion
  • B2C, B2B and B2B2C
  • Analytical and Critical Thinking
  • Team Management
  • Strategy and Profitability
  • Flexible and Adaptable
  • Decision-Making
  • Problem-Solving
  • Multitasking Abilities

Accomplishments

Accomplishments
  • Elite Member - Zee Learn, Mar 2013, For Outstanding Sales (Clients Acquisitions) & Collections in Uttar Pradesh
  • Champ - ICA, Mar 2012, Outstanding Collections and Achieving Enrolments targets for the entire Financial Year
  • Outstanding Performer - EuroKids International Private Limited, Dec 2016, Set of awards for achieving the FY nos. related to Sales and Operations numbers
  • EuroChamp - EuroKids International Private Limited, Jun 2018
  • Employee of the Month - OYO, Aug 2019, Awarded with the Employee of the Month Award - Across the HUB, for Overachieving the BD, Revenue Generation numbers
  • Employee of the Hub - OYO, Nov 2019, Awarded with the Employee of the Month Award - Across the Lucknow HUB, for Overachieving the BD, Revenue Generation numbers
  • BD Head of the Month - OYO, Apr 2020, Overachieving the supply and collection numbers
  • BD Head of the Month - OYO, May 2020, Overachieving the supply and collection numbers
  • PrepFace - PrepLadder Feb 2022

Certification


  • GTD - Getting Things Done Certification

Timeline

Director - Business Development
PrepLadder by Unacademy
09.2021 - Current
Global Supply : Product and Strategy
OYO
05.2021 - 09.2021
Business Development Head - Franchise Business
OYO
03.2020 - 05.2021
Revenue Lead - VAS
OYO
10.2019 - 03.2020
City Head - Operated Business
OYO
01.2019 - 10.2019
Business Head - Sales & Operations
EuroKids International Ltd.
01.2015 - 01.2019
Area Manager - Business Development
Zee Learn Limited
10.2012 - 01.2015
Branch Manager
ICA Edu Skills Pvt. Ltd.
03.2010 - 10.2012
SRM College of Engineering
Bachelor of Technology from Electronics & Communications
Gaurav BajpaiDirector - Growth, Business Development, D2C