Gaurav Bhagtani
Mumbai
Summary
- A results-driven digital marketing leader with 12+ years of experience spanning brand building, digital transformation, and performance marketing.
- Starting with foundational roles in offline marketing for brands like ITC, Gulf Oil, and Volkswagen, I transitioned into digital marketing in 2015, embracing a data-driven, content-first, and performance-led approach. Currently leading digital marketing at Tata Motors Commercial Vehicles, I focus on e-commerce channel growth and penetration while enhancing brand awareness strategies.
- The focus is on revenue generation and strategic market expansion by driving channel partner profitability through high-quality lead acquisition and reach with brand awareness initiatives.
Overview
15
15
years of professional experience
Work History
Deputy General Manager – Digital Marketing
Tata Motors Limited
Mumbai
10.2022 - Current
- Led digital marketing for FleetEdge, FleetVerse, and Edukaan, achieving substantial growth in MAUs and maximizing conversion rates through targeted strategies
- Developed and executed comprehensive branding and content initiatives, significantly enhancing digital reach and audience engagement
- Optimized e-commerce infrastructure, contributing to a 40% increase in MAUs across web and mobile applications, improving customer experience and retention
- Managed multimillion-dollar budgets, ensuring optimal resource allocation to maximize revenue, profitability, and cost efficiency
- Collaborated with key stakeholders to establish a content-driven digital ecosystem, strengthening brand authority and lead quality for long-term growth
Senior Digital Marketing Manager
Bridgestone India Pvt Ltd
Pune
06.2021 - 10.2022
- Led the Olympic 2021 Digital Campaign, winning industry accolades for creativity, innovation, and performance
- Developed tech-driven sales enablement tools, improving team efficiency and dealer engagement
- Managed cross-channel paid media strategies, consistently achieving high ROAS and driving new customer acquisition
- Expanded digital sales via partnerships with OLX, Cred, and Paytm, increasing e-commerce penetration
Senior Business Director
BC Web Wise
Mumbai
03.2017 - 04.2021
- Developed integrated digital strategies for clients including Abbott, Titan, Meesho, and Bytedance
- Led TikTok Ads' market entry in India, driving high adoption rates and measurable business growth
- Expanded Titan’s digital presence, launching new product categories and optimizing omnichannel engagement
- Executed data-driven performance campaigns, achieving significant revenue and brand impact
Account Manager
Ignitee Digital Services
Mumbai
04.2015 - 03.2017
- Managed SEO/SEM and social media campaigns for Switzerland Tourism, DSP Blackrock, and Axis Bank
- Led creative and media planning for Axis Bank’s Dining Delights campaign, enhancing brand engagement
- Developed data-backed performance campaigns that improved lead generation and customer acquisition
- Drove Castrol India’s digital engagement through IPL and HPL sponsorship activations
Senior Brand Communication Executive
DDB Mudra
Mumbai
05.2014 - 04.2015
- Managed integrated marketing campaigns for ITC, Bharat Petroleum, and Gulf Oil, ensuring strategic market positioning
- Designed and implemented phygital marketing initiatives, blending offline and online marketing efforts for maximum impact
- Strengthened client relationships by delivering high-quality, deadline-driven campaigns with measurable results
Business Development Executive
Symbiosis Outdoor Media Advertising
Mumbai
06.2010 - 01.2011
- Provided transit media and out-of-home (OOH) solutions for brands like Britannia and Bombay Dyeing
- Led market research and new business development efforts, increasing client acquisitions
- Coordinated PR events, media launches, and advertising campaigns for various high-profile brands
Education
MBA - Communication Management
Symbiosis Institute of Media & Communication
PuneBMS - Management Studies
Tolani College of Commerce
MumbaiSkills
- Digital Strategy & Transformation
- Performance Marketing & ROI Optimization
- Brand Building & Content Marketing
- E-commerce Growth & Martech Integration
- Business Development & Revenue Generation
- Data-Driven Decision-Making
- Cross-Functional Team Leadership
- Budget & Cost Efficiency Management
Awardsrecognition
- IAMAI Gold Award: Best Online Marketing Campaign
- E4M Indian Marketing Awards: Best Use of Integrated Marketing Communications (IMC)
- Drivers of Digital Awards: Best Digital Strategy, Innovation & Performance
Timeline
Deputy General Manager – Digital Marketing
Tata Motors Limited
10.2022 - Current
Senior Digital Marketing Manager
Bridgestone India Pvt Ltd
06.2021 - 10.2022
Senior Business Director
BC Web Wise
03.2017 - 04.2021
Account Manager
Ignitee Digital Services
04.2015 - 03.2017
Senior Brand Communication Executive
DDB Mudra
05.2014 - 04.2015
Business Development Executive
Symbiosis Outdoor Media Advertising
06.2010 - 01.2011
MBA - Communication Management
Symbiosis Institute of Media & Communication
BMS - Management Studies
Tolani College of Commerce
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