Gaurav Bhagtani
Mumbai
Summary
Results-driven marketing strategist with 10+ years of experience building brand presence and driving revenue growth for B2B and B2C brands. Proven expertise in developing integrated brand communications strategies, thought leadership content, and cross-functional stakeholder engagement.
Successfully led brand positioning initiatives for major automotive and FMCG brands, achieving measurable improvements in brand awareness and market penetration. Skilled in translating consumer insights into compelling brand narratives that resonate across diverse audiences and geographies.
Overview
15
15
years of professional experience
Work History
Deputy General Manager - Brand & Digital Marketing
Tata Motors Limited
10.2022 - Current
- Launched D2C product brand through comprehensive market research and stakeholder validation, contributing 12% of total digital sales
- Generated 12% of sales enquiries through performance media strategies and optimized customer acquisition campaigns
- Led team of 15+ professionals and managed multi-agency partnerships across branding, media, and influencer marketing
- Scaled brand presence across 500+ channel partners through training programs and brand consistency protocols
- Improved conversions by 7-8% through Salesforce-powered hyper-personalization and customized customer experiences
- Recruited and developed DDMOs for performance marketing initiatives, optimizing customer acquisition costs across multiple LOBs
- Created comprehensive content ecosystem including brand videos, product demonstrations, and multi-audience content strategy
Senior Digital Marketing Manager
Bridgestone India Pvt Ltd
06.2021 - 10.2022
- Conceptualized and executed award-winning Olympic 2021 Digital Campaign, recognized for innovation in brand creativity and strategic performance
- Developed integrated brand communication strategies that strengthened market positioning and drove customer engagement
- Led strategic partnerships with platforms like OLX and Cred to expand brand reach and drive measurable business impact
- Collaborated with internal teams and external agencies to ensure consistent brand messaging across all consumer touchpoints
- Developed tech-enabled tools for sales teams that improved brand representation and customer engagement
- Implemented advanced analytics and audience targeting strategies to optimize brand campaign performance
Senior Business Director
BC Web Wise
03.2017 - 04.2021
- Delivered significant revenue growth for major B2B and B2C clients including Abbott, Titan, and Meesho through strategic brand positioning
- Spearheaded TikTok Ads launch in Indian market, driving rapid brand adoption and establishing new market opportunities
- Expanded Titan's digital brand portfolio by launching new product lines and enhancing overall brand visibility
- Collaborated with global teams on integrated marketing initiatives for Swedish Government, boosting brand awareness and inbound interest from India
- Developed cross-cultural brand strategies that resonated with diverse international audiences across MENA
- Managed complex stakeholder relationships across multiple geographies and cultural contexts
Account Manager
Ignitee Digital Services
04.2015 - 03.2017
- Led comprehensive brand awareness campaigns for Switzerland Tourism, achieving measurable traffic growth and lead generation
- Created high-impact brand assets for Axis Bank's Dining Delights campaign, significantly enhancing consumer brand engagement
- Developed B2B brand strategies for financial clients like DSP Blackrock, delivering substantial ROI improvements
- Managed social media brand strategy for Castrol India, leveraging IPL and HPL sponsorships to amplify brand engagement
- Created community-driven content strategies that strengthened brand presence and customer loyalty
- Implemented social listening and engagement strategies to monitor brand sentiment and respond to market trends
Senior Brand Communication Executive
DDB Mudra
05.2014 - 04.2015
- Directed comprehensive brand communication strategies for major brands including ITC and Bharat Petroleum
- Developed and implemented integrated marketing strategies that blended online and offline brand touchpoints
- Led client relationship management while ensuring consistent brand messaging and campaign quality standards
Business Development Executive
Symbiosis Outdoor Media Advertising
06.2010 - 01.2011
- Provided strategic media solutions for established brands like Britannia and Bombay Dyeing
- Coordinated brand-focused press events and transit media strategies to achieve optimal reach and brand engagement
- Developed media strategies that enhanced brand visibility and market penetration
Education
MBA - Communication Management
Symbiosis Institute of Media & Communication
BMS - Management Studies
Tolani College of Commerce
Skills
- Brand Strategy & Communications
- Brand positioning and narrative development
- Thought leadership content creation
- Stakeholder engagement and management
- Cross-functional team collaboration
- Marketing Excellence
- Integrated marketing campaigns
- Customer insight analysis
- ROI-focused budget management
- Performance optimization
- Digital & Social Strategy
- Social media strategy and community building
- Content strategy and creation
- Multi-channel campaign management
- Brand tracking and analytics
- Leadership & Operations
- Team management and development (15 brand & media professionals)
- Multi-agency partnership management (branding, media, influencer marketing)
- Cross-functional project leadership and execution
- Performance tracking and KPI management
- Data-driven decision making and strategic planning
Languages
English: Advanced (C1)
Hindi: Advanced (C1)
Marathi: Intermediate (B1)
Sindhi: Intermediate (B1)
Key Achievements
- Product Brand Innovation:
- Conceived and launched D2C product brand contributing 12% of Tata Motors' digital sales through strategic product naming, positioning, and market research
- Drove 12% of total sales enquiries through integrated performance media strategies and brand adoption campaigns
- Led cross-functional team of 15+ brand and media professionals while managing multiple agency partners across branding, media, and influencer marketing
- Brand Expansion Excellence:
- Achieved 35% increase in channel partner performance and 28% boost in profitability through integrated brand strategy and AI-powered personalization
- Successfully scaled brand presence across 500+ channel partners through comprehensive training and brand consistency programs
- Pioneered hyper-personalization branding approach, improving conversion rates by 7-8% through customized customer experiences and strategic messaging
- Campaign Innovation:
- Executed award-winning brand campaigns achieving consistent ROI improvements and enhanced brand equity
- Enhanced e-commerce brand performance through strategic partnerships and optimized customer acquisition strategies
- Market Leadership:
- Successfully introduced TikTok Ads to Indian market, driving rapid brand adoption and establishing new performance benchmarks
- Delivered significant sales growth for major brands through data-driven insights and strategic brand positioning
Leadership Philosophy
Focused on building collaborative, results-driven teams that leverage consumer insights and innovative brand strategies to achieve sustainable growth and measurable brand impact. Committed to challenging conventional thinking and bringing bold, creative solutions that elevate brand presence across all stakeholder touchpoints.
Awards
IAMAI Gold: Best Online Marketing Campaign, E4M Indian Marketing Awards: Best Use of Integrated Marketing Communications, Drivers of Digital Awards: Best Digital Strategy, Innovation, and Performance
Timeline
Deputy General Manager - Brand & Digital Marketing
Tata Motors Limited
10.2022 - Current
Senior Digital Marketing Manager
Bridgestone India Pvt Ltd
06.2021 - 10.2022
Senior Business Director
BC Web Wise
03.2017 - 04.2021
Account Manager
Ignitee Digital Services
04.2015 - 03.2017
Senior Brand Communication Executive
DDB Mudra
05.2014 - 04.2015
Business Development Executive
Symbiosis Outdoor Media Advertising
06.2010 - 01.2011
BMS - Management Studies
Tolani College of Commerce
MBA - Communication Management
Symbiosis Institute of Media & Communication
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