As a sales professional with over 23+ years of diverse experience, I have consistently brought revenues, performance, and profitability to businesses through varied strategic initiatives in multiple projects and sectors across the pan-India market, ensuring strong business growth both organically and inorganically.
Overview
23
23
years of professional experience
Work History
Associate Director - Govt. Relations & Bharat
Greynium Information Tech. P Ltd
NOIDA
11.2024 - Current
Spearheaded national revenue generation across leading digital platforms by engaging Govt. and India-2 clients through strategic storytelling, sentiment analysis tools, branded content alliances, MP, IP, sponsorships, and high-impact ad inventory.
Cultivated influential relationships with bureaucrats, corporate agencies, and institutional clients to strengthen brand positioning and drive long-term partnerships.
Executed targeted business development initiatives with active client portfolios to unlock new revenue streams, and expand platform reach.
Regional Sales Manager – Govt. Affairs
Network18
Noida
07.2023 - 11.2024
Led national revenue generation across Network18 platforms—TV, digital, entertainment, and print—targeting Government clients through strategic narrative building, branded content alliances, MP, IP, sponsorships, and inventory
Built and nurtured high-value relationships with bureaucrats, govt agencies and institutional clients to elevate brand perception and drive long-term engagement
Initiated and executed new business development strategies with active client portfolios to unlock incremental revenue across platforms
Monetized special editorial properties and BMX initiatives by aligning content with client objectives, ensuring optimal revenue realization and platform synergy
Regional Head – Revenue – Mirror Now
Times Network
Noida
07.2022 - 06.2023
Responsible for the revenue on Mirror Now from Delhi market through FCT, NFCT & Impact properties
Managing relationships with corporate agencies & clients and creating a brand imagery of the channel
New Business Development initiatives with the active client base to maximize the revenue on the channel
Acquiring new clients from print, Hindi, Radio & retail agencies through innovations
Effectively monetize all special properties and BMX properties on the channel for revenue optimization
Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve maximum market share metrics
Group Head – Revenue – Times Network
Times Network
DELHI
02.2020 - 06.2022
Responsible for the revenue on the News Network from both India-2 market & State Govt. of 5 states by capitalizing the opportunity in emerging markets & acceptance of the premier English Channel in tier-II cities & state Govt. through FCT, BS, Ips & Digital
Major thrust on new clients, primarily Hindi News & TOI Print clients adding into the new client base of TNN along with the partnerships with various state Govts. - UP, UK, Gujarat, Bihar & Jharkhand
Finding & implementing new revenue streams through TNN IPs, State Investment Summits & International Events for the Govt.
Effectively monetize Times Network’s properties to maximize investment on the network
Liaison with the Editorial team to create strong IPs on the network based on market intelligence
Growth Path with Times Network: - Joined as Group Head - Feb’20 Promoted as Regional Manager – July’22
Regional Head – North & East –Pre-Approved HL
L&T Financial Services Ltd.
DELHI
05.2018 - 01.2020
Managing overall Sales for Pre-Approved Home Loans across North & East with a team of 25-30 members & achieve organizational goals with right mix of profitability & productivity
Ensuring proper Know Your Customer on customers and business partners implemented across zone to ensure data integrity.
Assessing risk and taking lending decisions based on profiles
Managing all potential online, digital, social media marketing, sales & business development opportunities including distribution strategies, product segmentation, and P&L management
Administering Key Process Efficiency metrics such as Lead Conversions, Productivity Tracking, Fee and other income, Cancellations and Regulatory Compliance
Identifying opportunities for lead generation through different and reliable sources
Developing Reward & Recognition programs, budgeting & planning team events to boost employee morale
Recruiting Business Managers and imparting training to the new hires on the different products available
Keeping an eye on debtors and ensuring the bunch within the threshold
AVP Sales –Direct Distribution
Bharti-Axa Life Insurance Co. Ltd.
DELHI
05.2017 - 04.2018
Heading overall Sales and Marketing, Customer Relationship Management, Dealers Network, and Key Account Management functions with a team of 70-90 members to achieve organizational goals with right Product & Modal Mix management
Managing all potential online, digital, social media marketing, sales & business development opportunities including distribution strategies, reseller agreements, product segmentation, and P&L management
Administering Key Process Efficiency metrics such as Activation, Lead Conversions, Productivity Tracking, Free Look & Cancellations and Regulatory Compliance
Organizing Below the line activities for lead generation and managing worksite campaigns
Identifying opportunities by cementing relationships with existing clients to cross-sell Third Party Products (TPP)
Developing Reward & Recognition programs, budgeting & planning team events to boost employee morale
AVP & Head – Telca-assurance
Bharti-Axa Life Insurance Co. Ltd.
DELHI
07.2016 - 04.2017
Responsible & accountable for building the Telca-assurance Channel (i.e., Tele-based Lead Generation, followed by Face-to-Face Lead Fulfillment), into a scalable, productive & profitable channel for the organization for PAN India through Lead Management System
Managing P&L for the entire Telca channel keeping the overall COA within specified limits
Managing the call center, it’s processes & budgets
Campaign management & strategic Initiatives for launching new campaigns to enable field deliver business targets for the channel
Setting up new and adaptable processes for LMS right from lead generation to lead audit
Ensuring complete process adherence over the ground PAN India for Lead management system to fetch the optimum results out of the lead support given to the field
Growth Path with Bharti-Axa: - Joined as Sales Manager DSF - Oct’06 Promoted as Associate Area Manager - Noida & Gzb. – Jan’08 Promoted as Area Manager - Delhi - April’09 Promoted as Sr. Area Manager - Delhi – April’10 Promoted as Branch Head (along with Sr. Area Manager) - Delhi – Dec’12 Promoted as Assoc. Regional Sales Manager - Delhi/Noida & U.P – Nov’13 Role Expansion as AVP & Head-Telca-assurance –Mumbai - July’16 Role change as AVP (Sales) – Noida / U.P & U.K– May’17
Executive Sales Manager
Bajaj Allianz Life Ins. Co. Ltd.
NOIDA
07.2005 - 09.2006
Responsible for the recruitment of financial advisors from the open market
Working on their training, developing & grooming
Managing a team of 2 ASMs and 25 advisors
Getting the desired revenue productivity from the team with maximum activation
Growth Path with Bajaj Allianz- Joined as Sales Manager in Aug-05. Promoted as Sr. Sales Manager in March-06. Promoted as Executive Sales Manager in July-06
Relationship Officer - Auto Loan
ICICI Bank Ltd.
DELHI
01.2004 - 06.2005
Responsible for managing relationship between the Bank & Automobile dealerships
Handling the relationships at all levels to have the desired revenue output
Offering the customer with the best product range and services
Enabling the Dealership staff with proper knowledge and skills through different training modules
Supporting them in sales and service including sales calls, loan disbursals and complaints handling
Relationship Officer - Auto Loan
Citibank
GURGAON
09.2002 - 12.2003
Responsible for managing relationship between the Bank & Automobile dealerships
Handling the relationships at all levels to have the desired revenue output
Offering the customers with the best of product range and services
Supporting in actual sales and service aspects including sales calls, load disbursals and complaint handling
Enabling the Dealership staff with proper knowledge and skills through different training modules
Supporting them in sales and service including sales calls, loan disbursals and complaints handling
Education
Bachelor of Commerce -
Zakhir Hussain College
Delhi University
01.2002
Senior School Certificate Examination - Commerce Background
Ingraham Institute English School
GZB, Delhi
01.1999
High School -
Ingraham Institute English School
GZB, Delhi
01.1997
Post Graduate Diploma in Business Management (PGDBM) - Finance & Marketing
Symbiosis (SCDL)
Pune
Skills
Revenue generation
Strategic storytelling
Business development
Brand positioning
Digital & TV marketing
Relationship management
Growth Story
Associate Director, Greynium Information Tech P Ltd (VerSe Innovation Group), 11/2024 - present
Regional Sales Manager – Government Affairs, Network18, 07/2023 - 11/2024
Regional Head - Revenue, Times Network, 02/2020 - 07/2023
Relationship Officer, ICICI Bank Ltd., 01/2004 - 06/2005
Relationship Officer, Citibank, 09/2002 - 12/2003
Accomplishments
Achieved 200% revenue growth in H1 of the CY compared to LY by successfully onboarding 8 new state partnerships and 16 high-value clients across government and India-2 segments
130% of AOP achievement in FY 23 in Network18 across all the platforms
Awarded as Best Performer for India 2 and the government in FY 20 21 in Times Network
170% AOP achievement in FY 21-22 in Times Network
Recognized as no. 1 ARSM Pan India in 2014 in Bharti-Axa
Brought Telca COA from 15.5% to 9.5% in a span of 4 months as Telca head in Bharti Axa
Awarded as Best Area Manager - PAN India in various quarters from 2010 to 2013 and FY from 2008 to 2010 in Bharti-Axa
Awarded the Excellence Service Award at Bharti-Axa
Qualified for various international conventions in Bharti-Axa
Awarded 1st Runner-Up in the Best Sales Manager category Pan India for FY 2007-2008 at Bharti-Axa
Collected an annualized premium of approximately 1.22 crores in FY 2006-2007 at Bharti-Axa
Among the top 10 SMs in PAN India for the fiscal year 2005-2006 at Bajaj Allianz
Secured 2nd position in the branch in FY 05-06 at Bajaj Allianz
Collected a premium of 1.05 crores in a span of 12 months in Bajaj Allianz
Did a record break business of 3 crores or more from eight automobile dealerships in Noida and Ghaziabad in a single month at ICICI Bank
Did a record-breaking business of over 2 crores from five automobile dealerships in Noida in a single month at Citibank
Timeline
Associate Director - Govt. Relations & Bharat
Greynium Information Tech. P Ltd
11.2024 - Current
Regional Sales Manager – Govt. Affairs
Network18
07.2023 - 11.2024
Regional Head – Revenue – Mirror Now
Times Network
07.2022 - 06.2023
Group Head – Revenue – Times Network
Times Network
02.2020 - 06.2022
Regional Head – North & East –Pre-Approved HL
L&T Financial Services Ltd.
05.2018 - 01.2020
AVP Sales –Direct Distribution
Bharti-Axa Life Insurance Co. Ltd.
05.2017 - 04.2018
AVP & Head – Telca-assurance
Bharti-Axa Life Insurance Co. Ltd.
07.2016 - 04.2017
Executive Sales Manager
Bajaj Allianz Life Ins. Co. Ltd.
07.2005 - 09.2006
Relationship Officer - Auto Loan
ICICI Bank Ltd.
01.2004 - 06.2005
Relationship Officer - Auto Loan
Citibank
09.2002 - 12.2003
Bachelor of Commerce -
Zakhir Hussain College
Senior School Certificate Examination - Commerce Background
Ingraham Institute English School
High School -
Ingraham Institute English School
Post Graduate Diploma in Business Management (PGDBM) - Finance & Marketing
A Ph. D. Student and A Researcher at Nanjing University of Information Science & Tech:A Ph. D. Student and A Researcher at Nanjing University of Information Science & Tech: