GAURAV BHATTACHARYA
Mumbai
Summary
Seasoned media professional with 15+ years of experience in media buying, selling, and strategic planning across digital, TV, print, and radio. Adept at nurturing client relationships, delivering tailored media solutions, and driving business growth. A people-centric leader with expertise in AI-driven marketing strategies, team development, and innovation. Passionate about aligning client objectives with organizational goals to develop impactful media products and strategies.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Vice President – Programmatic
Amnet Trading Pvt. Ltd (Dentsu India)
06.2023 - Current
- Leading Programmatic Business for Dentsu West & South clients, including Sokrati.
- Developing robust media strategies for key clients like TATA AIA, TATA CLIQ, CROMA, ICICI BANK, SBI LIFE, IDFC BANK, FERRERO ROCHER, BAJAJ Auto, KOTAK BANK, etc.
- Driving programmatic performance, media planning, and pitch strategy.
- Leading a team of 6 direct reports and 8 indirect reports.
- Core team member in new product creation & process automation.
- Utilizing CCS Planner, GWI, Reach Planner for strategic media planning.
- Cracked Data Partnerships with Vserve, PayU, PayTM, Amazon DSP (for both Programmatic and O & O inventory)
- Key Achievements:
- Secured AVB deals with key partners (Adbro, VServe, Whistle Feed)
- Brought new revenue streams by onboarding Way2News and capturing non-programmatic revenue.
- Successfully brought Mannapuram onboard for digital advertising for the first time.
- Built and trained the West team from scratch on Dentsu processes.
- Revived Croma, Tata Neu, and ICICI on DV360, turning them into major revenue contributors.
- Core member in winning pitches for Li Council, Meesho, and Home Today.
Senior Director – Revenue
Rooter Sports Technologies Pvt. Ltd.
04.2022 - 06.2023
- Managed national agency & brand partnerships for branding & performance campaigns.
- Built and led the entire revenue team from scratch.
- Provided comprehensive training on the gaming ecosystem to new hires.
- Led international business expansion in the fantasy & betting categories.
- Key Achievements:
- Scaled Rooter revenue 3-4X month-on-month.
- Got Rooter empanelled with major agencies (GroupM, Zenith, Publicis, IPG, Havas, Madison, Sokrati, Pivotroots, etc.).
- Secured big brand collaborations with Airtel, Flipkart, HP, H&M, TVS, Winzo, MPL, Zupee, Spotify, Dominos, McDonald's, etc.
- Facilitated Rooter's presence inside the HUL campus via Inspire Week 2022.
Regional Head – Revenue
Zapr Media Labs
06.2017 - 04.2022
- Led sales for North & East India.
- Managed top clients & agencies in the region.
- Developed data-driven media solutions using Zapr’s proprietary insights.
- Pitched DMP-based programmatic solutions to ATDs for deal closures.
- Key Achievements:
- Established Zapr’s presence in the North market, positioning TV+ cross-screen solutions.
- Scaled data & research projects for clients, providing deterministic insights.
- Secured major brands like Flipkart, Amazon, Coca-Cola, Pepsi, Maruti, HP, Microsoft, Vivo, Oppo, Airtel, Canon, Philips, etc.
- Partnered with DAN, OMG, Madison, Interactive Avenues, Havas, etc.
Category Head – Digital
Dainik Bhaskar Digital
06.2015 - 06.2017
Senior Executive – Digital Sales
ABP Pvt. Ltd.
01.2013 - 06.2015
Senior Manager – Ad Sales
Mindworx Advisory Pvt Ltd (India News)
07.2011 - 12.2012
Executive – Sales & Marketing
Jagran Prakashan Ltd. (I Next)
11.2009 - 07.2011
Executive – Financial Sales
K&A Securities Pvt Ltd
06.2009 - 12.2009
Education
MBA - Marketing Management
IMS Ghaziabad
Ghaziabad, India06-2009
Skills
- Media Planning & Buying
- AI/ML Solutioning in Advertising
- Revenue & Strategy Management
- Pricing & Negotiation
- Client Servicing & Relationship Management
- Training & Leadership Development
Accomplishments
- Collaborated with team of 35-40 in the pitches of HDFC Ergo, Phone Pe Sharemarket, Meesho
- On boarded Mannapuram as a fresh digital account and made it advertised first time on Youtube, Spotify and Programmatic display
- Supervised team of 6 direct and 8 indirect reportees.
- Created Data clean room for our clients to enhance their CDP with partners like Vserve, PayU and PayTM
- Actively pitched Dentsu Marketing Cloud and helped clients with efficiencies and robust data led buying.
Certification
NCFM | AMFI | Generative AI | Teads
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
German
Elementary (A2)
Timeline
Vice President – Programmatic
Amnet Trading Pvt. Ltd (Dentsu India)
06.2023 - Current
Senior Director – Revenue
Rooter Sports Technologies Pvt. Ltd.
04.2022 - 06.2023
Regional Head – Revenue
Zapr Media Labs
06.2017 - 04.2022
Category Head – Digital
Dainik Bhaskar Digital
06.2015 - 06.2017
Senior Executive – Digital Sales
ABP Pvt. Ltd.
01.2013 - 06.2015
Senior Manager – Ad Sales
Mindworx Advisory Pvt Ltd (India News)
07.2011 - 12.2012
Executive – Sales & Marketing
Jagran Prakashan Ltd. (I Next)
11.2009 - 07.2011
Executive – Financial Sales
K&A Securities Pvt Ltd
06.2009 - 12.2009
MBA - Marketing Management
IMS Ghaziabad
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