Gaurav Chawla
Senior Manager-Data Analytics
Bengaluru
Summary
Strategic and results-driven Analytics Professional with over 9 years of experience in leveraging data to drive business growth and efficiency. Expertise in predictive modeling, KPI tracking, and Data Visualization. Proven ability to lead teams, align analytics with business goals, and drive measurable impact.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Senior Manager- Data Analytics
Airmeet
Bangalore
07.2022 - Current
- Sales Funnel Optimization: Designed and automated the Sales Inbound Funnel, thereby improving pipeline generation by 20% and increasing conversion rates to Pipeline Closed won by 8%
- Product Usage Analytics: Developed and maintained Tableau dashboards to track Product usage by Paid Customers, tracking of top Product features utilized by Customers, enabling data-driven decision-making for product improvement
- Churn Prediction & Retention: Built a Churn Prediction Model using Random Forest, thus increasing Paid customer retention from 28% to 45% through targeted engagement strategies basis model outcome and Segmentation
- Marketing Performance Optimization: Analyzed marketing campaign effectiveness, optimizing spend allocation and increasing Marketing ROI by 5% through data-driven targeting and right persona identification
- Forecasting: Implemented forecasting models for pipeline growth, lead inflow, and sales targets with 85% model accuracy thereby setting up realistic Business targets and goals
- Strategy: Designed the Strategic Insight engine for identifying the right ICP for business
- This has helped the GTM team to scale Inbound leads by 15% and Pipeline conversion by 5%
- Team Leadership & Stakeholder Management: Led a team of 3 data analysts, 2 interns, collaborated with the leadership on key business KPIs, and provided strategic recommendations to enhance product and sales performance
Senior Analyst- Supply Chain & Fraud Prevention Analytics
Flipkart
Bangalore
03.2020 - 06.2022
- Procurement Time Optimization: Reduced procurement time for Pareto Sellers from 2 hours to 1 hour, leading to a 5% increase in Day 0 pickups and a 1% improvement in Day 2 delivery speed
- Enhanced Pickup Strategies: Introduced Late, Dynamic, and Multi Pickups, improving Day 0 Goodness by 3%, ensuring faster deliveries
- Customer Delivery TAT Improvement: Expanded Multi Run (load drop at Last Mile Hubs) twice daily, improving Customer Promise Date (CPD) by 24 hours
- Fraud Prevention through Open Box Delivery (OBD): Identified key fraud patterns causing ₹4 Cr yearly losses and led the analytics initiative for OBD implementation
- Launched OBD across 5,000+ pin codes for Mobiles & Laptops, preventing fraudulent returns and saving ₹1.5 Cr per month
- Operational Efficiency Modeling: Designed manpower and storage capacity models for supply chain hubs, optimizing resource allocation for BAU and peak sales periods
Senior Business Analyst - CRM & Loyalty Analytics
Capillary Technologies
Bangalore
06.2015 - 12.2019
- CRM & Campaign Analytics: Managed CRM operations through data-driven insights, KPI tracking, and campaign recommendations to enhance customer engagement
- Loyalty Program Consulting: Designed CRM loyalty programs for major retailers like Tommy Hilfiger, Calvin Klein, and Madura Group across India and Southeast Asia.
- Customer Churn Prediction: Built predictive models using Logistic Regression and Ensemble methods, helping retailers retain customers and boost revenue by 15%-20% and reduce churn by 5%
- Marketing Spend Optimization: Developed machine learning models (KNN, Decision Trees) to predict customer response to campaigns, improving marketing efficiency and optimizing spends by 10%-15%.
- Cross-Sell Strategy & Business Growth: Conducted Market Basket Analysis to drive targeted cross-sell campaigns to improve ACV by 10%-15% and basket size by 3%-5% and supported CRM Loyalty division expansion in emerging markets
Education
B.Tech - Chemical Engineering
National Institute of Technology
Bhopal 07.2011 - 05.2015
Skills
- SQL
- Python
- Tableau
- Google Analytics
- Statistical Analysis
- Machine Learning Modeling
- Generative AI
Certification
PG in AL and ML from Great Learning
Timeline
Senior Manager- Data Analytics
Airmeet
07.2022 - Current
Senior Analyst- Supply Chain & Fraud Prevention Analytics
Flipkart
03.2020 - 06.2022
Senior Business Analyst - CRM & Loyalty Analytics
Capillary Technologies
06.2015 - 12.2019
B.Tech - Chemical Engineering
National Institute of Technology
07.2011 - 05.2015
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