Gaurav Chugh

Global Media Management

• Spokesperson of the company
• Develop media strategy & plan for building and enhancing the reputation of the company
• Lead PR activities for brands/functions/divisions globally to gain maximum mileage in media
• Advise company leadership on media engagement and other strategic communication initiatives
• Manage PR consultants globally for leveraging media
• Organise Press Conferences, one-on-one interviews, media visits, meetings for company leadership with Editors and Sr. Journalists, etc
• Develop and build credible relationships with media at all levels

Brand Building & Reputation Management

• Build and strengthen the corporate brand and establish the company as a thought leader in the Indian Pharmaceutical industry
• Position the company’s MD / CEOs as thought leaders in the industry
• Support the marketing teams in their brand building efforts to realise synergies
• Showcase the sustainability/CSR initiatives of the company through media and digital mediums
• Conceptualize and design the company’s Sustainability and Annual Report
• Act as a custodian of the corporate brand, ensuring compliance globally

Digital

• Responsible for developing the global social media strategy of the company
• Manage the digital presence of the company, including social media handles and global website
• Work with global teams on establishing social media presence for divisions/brands
• Manage the social media agency to sustain high levels of engagement on the company’s handles

Content Development

• Develop narrative and messaging for the company and its leaders, including the Chairman, Managing Director, CEOs and Sr. Management
• Prepare authored articles/employee communication for the Managing Director and Sr. Management
• Develop and harmonise company messaging across global markets

Internal Communications

• Develop and implement a global internal communications strategy and plan
• Develop internal campaigns to showcase various internal initiatives, vision and values of the company
• Manage the company intranet and drive adoption through innovative ideas and engagement
• Plan & execute employee events in collaboration with HR
• Provide communication support to HR for employee engagement initiatives

Crisis Communications

• Work closely with Legal, IR, Secretarial, Regulatory & Medical to guard the reputation of the company at all times
• Navigate crises using different communication strategies working closely with external consultants

Advocacy

• Part of the Communication Sub-Committee of Indian Pharmaceutical Alliance (IPA)
• Strategize, sharpen and help IPA implement their communication objectives to highlight the role and contribution of the Indian Pharmaceutical Industry

Work Highlights

Media Management

• Developed a new media strategy to reinforce the positioning of Sun Pharma as a market leader, gain trust and build credibility.
• Announced the acquisition of Ranbaxy by Sun Pharma in 2015. Organized a Press Conference and select one-on-one interviews in Mumbai with the Managing Director.
• Launched India's first new drug by Ranbaxy, Synriam. Organized the launch event and a Press Conference in New Delhi.

Brand Building

• Positioned Mr Dilip Shanghvi as a thought leader in the Indian pharmaceuticals industry.
• Launched a campaign, Sunkalp for the welfare of doctors, their families and communities at large in India in July 2021.
• Developed a corporate identity toolkit and branding guidelines to ensure consistency in branding across all the global subsidiaries of Sun.

Digital

• Developed a global strategy for expanding the digital presence of Sun Pharma.
• Responsible for establishing and managing the social media presence of Sun Pharma across Twitter, Linked In, Facebook and YouTube. Increased followership and engagement across platforms.
• Revamped Sun Pharma's global website to align it with global branding guidelines and improve functionality.

Internal Communications

• Launched an internal campaign to showcase the strengths and leadership of the merged organization (Sun Pharma + Ranbaxy).
• Implemented change management communication at the time of merger of Ranbaxy with Sun Pharma and thereon.
• Developed and rolled out the new Vision & Values of the company across the global organization. It has helped to establish a strong foundation for the brand.
• Created and launched a global intranet for Sun Pharma. The platform has emerged as a dynamic medium for internal communication globally.

Crisis Management

• Developed a strategy, narrative and response mechanism to deal with the whistle-blower allegation against Sun Pharma. The whistle-blower crisis broke out in 2018 and it was settled in 2021.
• Handling of Indian media to avoid manufacturing plant shutdowns during Covid-19. This was achieved through regular press briefings and ensuring correct reporting in media.
• Media management during the signing of Consent Decree and subsequent reports about Ranbaxy’s product quality issues in the US & India.

Media Relations

• As a spokesperson of the company, build and protect the reputation of the company
• Showcase Tata Power’s strengths in power distribution to Media
• Organise Press Conferences, media interactions and disseminate Press Releases
• Relationship building with key media

Internal Communications

• Develop and implement internal communication plans to ensure effective flow of information within the organisation (employee base of 3600 and 100 + offices)
• Develop employee newsletter

Advertising & Consumer Communications

• Build the company’s image using a variety of communication channels and develop consumer communication materials

Events

• Plan and organize high profile events involving Delhi’s top political brass like Chief Minister of Delhi, Power Minister and MPs etc.

Accolades

• Recognized as an individual with high potential & rewarded for consistent high performance in 2006
• Certificate of Appreciation from Top Management for outstanding performance, commitment, sincerity and dedication towards achieving organizational objectives in 2005

Key Clients: Siemens Mobiles, Timex Watches, Lufthansa, Toyota, Sahara T.V, LML, Escotel Mobile Communications, Pathways World School

Key PR Events handled

• Organized Press Conference for former US President Bill Clinton. He visited Rampur for the foundation stone laying ceremony at Smt. Ram Rati Gupta Women's Polytechnic
• All India launch of limited cricket edition Timex watches
• All India launch of a new range of Siemens mobile phones
• Press Conferences organized on the 5-City launch of the Toyota CAMRY in New Delhi, Mumbai, Bangalore, Chennai and Kolkata
• Press Conference organized for Toyota Kirloskar Motors Ltd. at Auto Expo 2002 and for the launch of Anniversary edition of Toyota Qualis in New Delhi and Mumbai in 2001
• Launched Lufthansa’s daily non-stop services from Mumbai to Frankfurt in April 2002 and Lufthansa’s services on the Bangalore-Frankfurt sector in September 2001