Gaurav Dutt

Managing the India-UK partnership of the Digital Media Web analytics team.

Incorporated client insights into presentations featuring digital insights tailored to diverse levels of client leadership.

Developed comprehensive organizational visions and design process improvement and technology plan.

Actively contributed to the evolution of the Digital Performance Strategy practice by shaping methodologies and actively participating in cross-training and mentoring of team members.

• Implemented 100+ A/B and Personalization Tests, generating €19 million in impact for a global retail client.
• Generated 12 testing ideas with a potential impact of €1.7M by examining the online help experience
• Benchmarked payment and delivery options for 19 countries, suggesting 5 testing hypotheses (€3.2M impact).
• Onboarded 3 new clients and helped establish the A/B Testing Practice. Additionally, prospected existing clients, resulting in 4 pitches and a future work pipeline.
• Connect with clients for business requirements, walk through analysis outcome, and come up with ideas for optimization of the digital properties.
• Provide support for pre-sales and BD opportunities by contributing to building collaterals and sales material.
• Analyze large and detailed data sets in order to do advanced analysis and provide recommendations around follow-up tests.

• Handled multiple reporting portfolios for Pharma Companies.
• End-to-End Reporting and Implementation of Adobe Analytics and Google Analytics.
• Data Reporting, Dashboarding in Excel, Tableau, Qlik Sense
• Delivered High-value dashboarding solutions by integrating data from various digital platforms (Integrated digital Dashboards)
• Automated 100+ dashboards in Excel using report builder plugin.
• Taking requirements from the stakeholders directly and creating a SDR, mapping in Techspec, and implementing them in DTM.

• Perform analytics on the campaigns to help demonstrate success, including segmentation and targeting, as scoped on a project basis.
• Work with Onshore Marketing Managers to define metrics, measure, track, analyze, and regularly report on the effectiveness of overall campaign performance.
• Tracked progress of promotional efforts using analytics tools such as Google Analytics and Adobe Analytics.
• Identified UX problems based on usage data analysis results from analytics tools such as Google Analytics or Adobe Analytics.

• Performed market analysis, competitive landscape analysis, vendor profiling, and benchmarking.
• Manage workflow and research initiatives to provide strategic insights and trends to steer digital transformation projects.
• Create campaign performance dashboards for management reporting and decision making.
• Deliver website services, sampling, e-mail, media, and other services for individual interactive programs and campaigns, including ongoing maintenance and operations.