Anuradha Kumari
Delhi
Summary
With over 7 years of experience, I specialize in boosting brand visibility, enhancing audience engagement, and delivering measurable growth. My focus is always on delivering exceptional results. Highly motivated employee with a desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively, unsupervised, and quickly mastering new skills. Let's connect to discuss how I can help your organization thrive in the digital world.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Consultant
SSDN Technologies
Gurugram
01.2023 - 12.2024
- Social Media Management: Managed platforms including Facebook, LinkedIn, Instagram, YouTube, and Twitter, ensuring consistent engagement and timely responses.
- Content Management: Created and managed engaging content for social media, researched trending topics, and developed monthly social media calendars.
- SEO Expertise: Executed on-page and off-page SEO strategies, performed keyword research, and worked to improve website rankings and visibility.
- Creative Production: Coordinated and executed video shoots, edited videos, designed images, and other content assets to boost brand visibility.
- Brand Visibility: Enhanced online presence and increased social media followers through data-driven strategies and audience engagement.
- Blog Management: Researched trending topics, and added high-quality blogs to the website to drive organic traffic.
- Lead Generation & Management: Implemented effective lead generation strategies, maintained organized lead data, and shared timely updates with the sales team.
- Webinar Execution: Planned, promoted, and delivered successful webinars to engage audiences, and generate leads.
- Team Leadership: Managed and guided the team by aligning daily tasks, setting clear targets, and ensuring the timely completion of objectives.
- Training and Mentorship: Taught and mentored team members, providing hands-on assistance and guidance to improve performance.
Digital Marketing Specialist
SSDN Technologies
Gurugram
01.2021 - 12.2022
- On-Page SEO Optimization: Implement and optimize on-page SEO strategies to improve website visibility and enhance search engine rankings.
- Off-Page SEO Tactics: Execute off-page SEO strategies to build high-quality backlinks and strengthen the website's domain authority.
- Content Research & Strategy: Conduct research to identify relevant blog topics that align with industry trends and the target audience's interests.
- Website Monitoring & Updates: Perform daily website analysis, checking for updates, and ensuring new features or content are added.
- Oversee content updates, and collaborate on website redesign initiatives.
- Blog Content Management: Regularly publish and update blog posts, ensuring they are aligned with SEO best practices and audience engagement goals.
- Design and Visual Content Creation: Use tools like Canva to create visually appealing images, EDMs (Electronic Direct Mail), e-cards, and certificates to support marketing campaigns.
- Lead Generation Strategies: Develop and execute lead generation strategies using various digital marketing channels to capture and nurture potential customers.
- Lead Management & Distribution: Organize and assign leads to the sales team via an organized portal, ensuring timely follow-up and conversion.
- Lead Data Management: Maintain and regularly update lead data in the system to ensure accuracy, completeness, and effectiveness of lead conversion efforts.
Digital Marketing Executive
SSDN Technologies
Gurugram
10.2019 - 12.2020
- On-Page SEO Optimization: Conduct a comprehensive on-page SEO analysis to optimize website content for improved search engine rankings.
- SEO Best Practices Implementation: Apply SEO best practices, including optimizing meta tags, header tags, and keywords, to enhance website performance.
- Content Collaboration: Collaborate closely with content creators to ensure that all content is SEO-friendly, driving visibility, and engagement.
- Off-Page SEO Strategy: Develop and implement off-page SEO strategies to build high-quality backlinks and improve domain authority.
- Link-Building Outreach: Engage in outreach activities to establish partnerships with relevant websites for effective link-building opportunities.
Digital Marketing Associate
SSDN Technologies
Gurugram
07.2018 - 10.2019
- On-Page SEO: Implement on-page SEO strategies to optimize website content, improve user experience, and enhance search engine rankings.
- Off-Page SEO: Execute off-page SEO tactics, including link-building, social media engagement, and content outreach, to improve site authority and visibility.
- Backlinking on High-Quality Sites: Focus on acquiring backlinks from reputable, high-quality websites to strengthen the website's SEO profile.
- Link-Building Activities: Manage all aspects of off-page SEO activities, ensuring high-quality and relevant backlinks are acquired to boost SEO performance.
- New Backlinking Site Research: Continuously research and identify new, high-quality backlinking opportunities to expand the website's link profile.
- Continuous Learning in Digital Marketing: Stay updated on the latest digital marketing trends, strategies, and tools to continuously improve SEO efforts and professional skills.
Digital Marketing Trainee
SSDN Technologies
Gurugram
12.2017 - 07.2018
- Off-Page SEO Activities.
- Backlinking
- Research for Backlinking Opportunities.
- Learning and Development.
Education
B.A - Arts
C.S.J.M. University
Uttar Pradesh12.2019
Class XII -
G.G.I.C
Etawah, UP12.2014
Class X -
G.G.I.C
Etawah, UP12.2012
Skills
- Digital Marketing
- SEO
- SMO
- SEM
- Website analysis
- Google Analytics
- Google Webmaster
- Canva
- Facebook Ads
- Lead Generation
- Webinar Execution
- Semrush
- Blog posting
- Keyword Research
- Team handling
- Video editing
- Videography
- Content marketing
- Content Strategy
- Team management
- Strategic Planning
- Email marketing
Certification
- Fundamentals of Digital Marketing, 11/01/22, No Expiry
- YouTube Channel Growth, 09/01/2019 - 03/31/2021
Projects
SEO Suingora Consulting implemented SEO strategies that increased website traffic within 12 months, utilized keyword research and analysis to improve search engine rankings and drive organic traffic, and developed and executed link-building campaigns, resulting in a 40% increase in domain authority within 12 months
Timeline
Digital Marketing Consultant
SSDN Technologies
01.2023 - 12.2024
Digital Marketing Specialist
SSDN Technologies
01.2021 - 12.2022
Digital Marketing Executive
SSDN Technologies
10.2019 - 12.2020
Digital Marketing Associate
SSDN Technologies
07.2018 - 10.2019
Digital Marketing Trainee
SSDN Technologies
12.2017 - 07.2018
B.A - Arts
C.S.J.M. University
Class XII -
G.G.I.C
Class X -
G.G.I.C
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