GAURAV GOYAL
SENIOR MERCHANDISER
Gurugram
Summary
Senior Merchandiser (PD + Production) coordinating product development, order execution, and critical path tracking for export apparel programs. Aligns buyer requirements with vendor capacity, quality control, and shipment timelines to keep styles moving from sampling through final delivery. Handles vendor negotiation, costing, and production follow-up across woven women’s and kids’ wear.
Overview
2
2
Languages
13
13
years of professional experience
Work History
Senior Merchandiser (PD + Production)
Richa Global Export global Pvt. Ltd.
12.2021 - Current
- Buyer- Old Navy, Lands’ End
- Responsible for Product development, Order execution.
- Gurgaon – Dec’21 to Till date
- Directed product development order execution to meet project milestones.
- Evaluated fabric sourcing while calculating associated costs effectively.
- Handled bulk order projections alongside FOB cost negotiations.
- Sourced materials from fabric and trims suppliers, ensuring prompt follow-up on developments.
- Managed merchandising processes from initial costing through production closure, including fittings and approvals.
- Facilitated line reviews and pre-production meetings to keep buyers informed of status updates.
- Coordinated with production units for real-time updates on DPRs, WIPs, and bulk TNA statuses. Partnered with commercial and shipping departments for booking shipments and post-inspection handovers.
Senior Merchandiser (PD + Production)
Iconic India Pvt. Limited.
08.2020 - 11.2021
- Buyer- Elle, Blue Giraffe (Women’s and Kids category)
- Plan localized product assortments based on regional consumer preferences.
- Analyze past sales data to forecast future apparel trends.
- Coordinate depth and breadth of sizing, colors, and styles.
- Align product drops with Indian festive calendars and wedding seasons
- Negotiate cost prices, payment terms, and margins with garment vendors.
- Track critical path (T&A) from fabric sourcing to store delivery.
- Coordinate with quality control teams to maintain high product standards.
- Resolve supply chain bottlenecks and delivery delays promptly.
Senior Merchandiser
Orient Craft Pvt. Ltd
06.2016 - 03.2020
- Buyers: Gap, Banana Republic, Old Navy, justice (Women’s wear woven category, Order Volume - 4-6 Lakh), Bulk production orders
- Coordinate end-to-end order processing from tech pack review to final shipment.
- Track T&A (Time and Action) calendars to ensure strict delivery deadlines.
- Bridge communication gaps between buyers, production floors, and quality teams.
- Negotiate competitive prices for fabrics and trims with global/local vendors.
- Calculate accurate garment cost sheets, consumption, and style pricing.
- Source raw materials meeting buyer specifications for quality and sustainability.
- Manage proto, fit, and pre-production (PP) sample development cycles.
- Secure timely lab dip, print, embroidery, and trim approvals from clients.
- Prepare and maintain accurate trim cards and BOM (Bill of Materials) sheets.
Merchandiser
Richa & Co. Exports Pvt. Ltd.
04.2013 - 06.2016
- Buyers: PVH, Armani, Ralph Lauren (Women’s wear woven category, Order Volume – 2-4 Lakh)
- Coordinates the creation of prototype, fit, and size-set samples for buyer approval.
- Well versed with Gap portal and companies ERP system (Visual gems) for internal execution.
- Order projections & FOB confirmation/negotiations.
- Coordination with liaison / buying offices.
- Sourcing & follow-up with fabric supplier’s developments & bulk.
- Facilitating line review meetings, pre-production meetings, production status meetings.
- Timely monitoring of production status at different production units for value addition works like embroidery, schiffly work, hand work, fabric processing, production output & garment washes.
- Coordinating with commercial & shipping team for shipment bookings & timely handover of goods after final inspection.
Education
Certificate Course - Garment Export Merchandising Management
ATDC
01-2013
B. Com. - Commerce
Delhi University
01-2012
10+2 - undefined
RBSE Board
01-2009
Skills
Assortment planning
Sales forecasting
Product development
Order execution
Critical path management
Cost negotiation
Vendor sourcing
Sample development
BOM management
Quality control coordination
Fabric sourcing
Trims sourcing
Tech pack review
Production calendar management
Shipment coordination
Interests
Travelling, Reading Books
Timeline
Senior Merchandiser (PD + Production)
Richa Global Export global Pvt. Ltd.
12.2021 - Current
Senior Merchandiser (PD + Production)
Iconic India Pvt. Limited.
08.2020 - 11.2021
Senior Merchandiser
Orient Craft Pvt. Ltd
06.2016 - 03.2020
Merchandiser
Richa & Co. Exports Pvt. Ltd.
04.2013 - 06.2016
10+2 - undefined
RBSE Board
B. Com. - Commerce
Delhi University
Certificate Course - Garment Export Merchandising Management
ATDC