GAURAV KATHURIA

• Strategic Branding: Enhanced corporate visibility through market-responsive branding strategies.
• Business Growth: Generated over $15 million in Blockchain, Mobile App, Web App and AI sectors.
• Marketing Team Leadership: Built and led a high-performance marketing team, optimizing efficiency.
• Cross-Vertical Marketing: Implemented strategies across various service areas and regions, targeting a 15% market share increase within a year.
• Market Research: Integrated customer feedback into product and branding strategies through in-depth research.
• Digital Marketing: Boosted online presence through SEO, SMO, and SEM, aiming to double web traffic and leads within six months.
• ROI-Focused Events: Achieved significant ROI and brand engagement through global marketing events.
• Ed-tech Launch: Worked on the launch of Gyan Batua, an AI-driven, blockchain-based ed-tech platform.

• Revenue Growth: Doubled company revenue by expanding services in School Health Care, University Health Care, Home Care, and Path Lab.
• School Partnerships: Achieved 150% increase in school tie-ups, growing from 50 to 150 in 6 months.
• Business Expansion: Generated an additional ₹45 lakh monthly across various service categories.
• B2C Portal Launch: Launched a user-friendly portal for booking appointments and lab tests, enhancing customer engagement.
• Strategic Roadmap: Developed and tested new project strategies in the NCR region to identify growth opportunities.
• Industry Alliances: Formed key partnerships with industry leaders like 1mg, boosting brand visibility and market reach.
• Brand Development: Defined and created brand categories, focusing on products and services for schools and universities.

• Developed and implemented marketing strategies for diverse clients, leading to a 20% average increase in their online engagement.
• Collaborated with cross-functional teams to design and execute successful marketing campaigns.
• Utilized data-driven insights to refine marketing approaches, enhancing overall campaign effectiveness.

• Led customer acquisition initiatives through digital and social media channels.
• Established comprehensive marketing functions, both digital and offline, to drive brand presence and customer engagement.
• Achieved Cost Per Lead (CPL) as low as Rs 900 and Cost Per Acquisition (CPA) at Rs 12,000.
• Successfully sold 21 units during peak season exclusively through marketing-generated leads.
• Identified opportunities and drove implementations to enhance the overall customer experience.
• Designed and managed the integration of people, processes, and technology to ensure top-tier customer service delivery.
• Managed the entire conversion funnel from lead generation to sales conversion.

Customer Acquisition and Marketing Specialist

• Led digital and social media customer acquisition campaigns.
• Developed creative assets for digital, print, radio, OOH, ATL, BTL, and social media channels.
• Defined brand DNA and marketing campaigns based on consumer insights.
• Designed customer experiences to enhance satisfaction and improve NPS.
• Collaborated with teams to identify key messages and drive creative ideation.
• Managed comprehensive marketing and communications programs to enhance brand image.
• Facilitated the creation of marketing materials, including collaterals, welcome kits, emailers, SMS campaigns, and tele-caller scripts.
• Created monitoring tools and dashboards to review and report performance.

Brand Management and Marketing Lead

• Spearheaded brand management, marketing, and communication strategies across all product lines, significantly enhancing Visa's global presence in electronic funds transfers.
• Conceptualized and launched the Visa TV campaign “Dream to Advance,” followed by the social media initiative “www.dreamtoadvance.com.”
• Formed strategic alliances with top merchants to drive activation and usage of Visa Debit and Credit cards.
• Launched the “Pay with Confidence” TV and digital/social eCommerce campaign, addressing consumer hesitation about online shopping.
• Controlled and managed the marketing budget for India and South Asia, ensuring alignment with Visa’s financial reporting, procurement, and compliance policies.
• Managed B2B client relationships, supporting all banks with marketing briefs and collateral development.

Key Responsibilities:

• Conceptualized and crafted comprehensive marketing strategies, aligning with organizational objectives and market dynamics.
• Initiated strategic regional and national alliances, cultivating high-yield databases to drive conversions and enhance market share.
• Monitored and evaluated strategy implementation, employing both quantitative and qualitative metrics including Return on Investment (ROI), Brand Health, and Brand Satisfaction.

Noteworthy Achievements:

• Orchestrated impactful Mega Promotions in collaboration with leading brands such as Yatra.com and the Singapore Tourism Board, including 'Maximum Holidays' and 'Maximum Celebrations,' resulting in a significant 220% spike in credit card spends.
• Developed and managed the top 10 spend categories for ICICI Bank Credit Cards, optimizing revenue generation and customer engagement.
• Spearheaded the identification and formation of strategic alliances across various verticals for premium credit cards, enhancing the value proposition for cardholders.
• Led regional and national promotions for payment cards, encompassing Credit, Debit, and Prepaid Cards, driving brand visibility and market penetration.

Accomplishments:

• Successfully coordinated and executed the launch of over 30 branches across North India, ensuring seamless operations and customer satisfaction.
• Spearheaded new product launch initiatives, driving market penetration and revenue growth.
• Developed and executed a comprehensive regional brand communication strategy to enhance brand visibility and engagement.
• Implemented targeted direct marketing campaigns, resulting in increased customer acquisition and retention.
• Managed both Above The Line (ATL) and Below The Line (BTL) advertising and promotional activities, optimizing brand exposure and customer engagement.

• Led regional and national promotions for payment cards (Credit, Debit, & Prepaid Cards)
• Orchestrated major shopping and mall promotions
• Executed marketing strategies to enhance visibility at branches, ATMs, and with merchants on a national scale
• Successfully coordinated and executed the launch of over 30 branches across North India
• Developed and executed a regional brand communication strategy.

• Drove print and classified ad sales through strategic initiatives and targeted marketing efforts, resulting in increased revenue and market share.
• Forged impactful retail alliances to strengthen the Times credit card business, expanding its reach and customer base.
• Optimized key retail and agency relationships, fostering mutually beneficial partnerships and driving sustainable growth.