Gaurav Kumar
Brand & Campaign Manager II Marketing & Analyst Professional
Patna,Bihar
Summary
Accomplished in campaign development, branding strategies and client relationship management. Bring deep understanding of customer habits, advertising policies and creative design developed over two years in field. Seeking to achieve high career growth through a continuous learning process, persist in being dynamic, visionary and competitive with changing scenario of the world and to contribute to the success of the organization.
Overview
5
5
Certifications
6
6
years of post-secondary education
2
2
years of professional experience
Work History
Campaign Manager
Indian Political Action Committee
Kolkata, West Bengal
02.2021 - Current
- Developed policy positions and wrote public statements outlining stances.
- Planned and executed events with leaders & Public.
- Performed staff evaluations and grievances redressal in areas for improvement.
- Worked with traditional media to obtain coverage of key events.
- Utilized social media advantageously for free and persuasive media.
- Created grassroots campaign initiatives mobilizing numbers for support.
- Oversaw teams of volunteers and monitored effectiveness of each area.
- Negotiated vendor contracts and managed relationships.
Relationship Manager
HDFC Bank
Patna, Bihar
06.2019 - 01.2021
- Spearheading the entire gamut of activities involved in retail branch banking - strategic planning, scaling and execution for the attainment of the bank’s branch overall business goals.
- Develop and execute sales, relationships, and credit strategies that aligned with area business plans to achieve desired revenue, expense and service goals.
- Support the portfolio growth in the center by identifying cross-sell opportunities, deepening relationships and increasing client acquisition with an emphasis on wealth management.
- Accountable for new customer acquisitions for banking products – CASA, Term Deposit, Credit Cards & Demat Accounts, etc. whilst managing HNI client business portfolio and maintaining service excellence for premier clientele.
- Design & develop a business model for nurturing brand across the retail channel, majorly for credit cards & salary accounts and promoting third party products (TPP), i.e. Insurance & Mutual Funds for clients’ family members.
- Perform portfolio analysis to deepen the relationship for new lead generations, meeting prospective clients & networking, etc. and delivering excellent service to the existing customers to get business through references.
- Oversee & implement strategic direction and executing workflow to regularize the bank's growth and focus on branch revenue enhancement via increasing deposit base.
- Plan, direct, and control the sales operations, ensuring that established policies and procedures are followed and delegating responsibilities to the branch colleagues as needed to meet office objectives.
Education
MBA - IT & Operation And Marketing Management
06.2017 - 03.2019
- Elected to Student Coordinator for Student Excellence Council in 2018.
- Awarded in SBI Inter College Debate Competition, Eureka B-Model Competitions
- Member of Disciplinary & Student Welfare Committee.
- Awarded with the "PPO-Pre Placement Offer" from HDFC Bank.
B.Tech - Mechanical Engineering
08.2012 - 06.2016
- Awarded with inter college debate, inter college robotics war
- Member of Mechfire, official Committee for Mechanical Dept.
- Member of organizing Committee of feast in 2015 & 2016
Skills
Campaign development
Planning and Coordination
Portfolio Management
Conflict resolution skills
Strategic account development
Relationship cultivation and retention
Account management
Critical thinking
Certification
IC-38
Timeline
Campaign Manager - Indian Political Action Committee
02.2021 - Current
IC-38
12-2020
Lean Six Sigma Green Belt-Udemy
08-2020
Relationship Manager - HDFC Bank
06.2019 - 01.2021
Campaign Manager Certificate, Google Ads
06-2019
NISM-VA
04-2018
Innovation in Management
11-2017
Jaipuria Institute Of Management - MBA, IT & Operation And Marketing Management
06.2017 - 03.2019
Uttar Pradesh Technical University - B.Tech, Mechanical Engineering
08.2012 - 06.2016