Gaurav Kumar
Ecommerce Head
Ahmedabad,Gujarat
Summary
E-commerce & Marketing Head with 9 years of extensive experience. Proven ability to develop, manage and implement e-commerce strategies. Strong understanding of digital marketing, analytics, and performance media. Applying for the position of Digital Marketing Lead & SEO to drive e-commerce initiatives and optimize campaigns.
Overview
9
9
years of professional experience
Work History
E-Commerce Head
Popees
Thiruvali, malappuram, Kerala
10.2023 - Current
- Develop and execute comprehensive brand strategies that reflect Popees Baby Care's values and resonate with the target audience.
- Maintain and enhance the brand's reputation as a trusted choice for mothers seeking comfort,
safety, and joy for their children.
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints and marketing materials.
- Lead marketing campaigns that promote the brand's products and values, utilizing both
traditional and digital channels.
- Cultivate partnerships and collaborations to expand the brand's reach and influence in the
market.
- Drive online sales growth by developing and implementing effective e-commerce strategies.
- Strengthen Popees Baby Care's digital presence, ensuring that it aligns with the brand's identity and values.
- Oversee product listings, ensuring accuracy, engaging product descriptions, and high-quality images.
- Optimize the e-commerce platform to provide an exceptional shopping experience for
customers.
- Collaborate with cross-functional teams to coordinate marketing efforts, streamline logistics, and enhance the overall online shopping journey.
E-Commerce & Digital marketing Manager
Meesho
Bengaluru
10.2022 - 10.2023
- Overseeing the development, promotion, and overall management of a brand or group of brands. This includes creating and executing marketing strategies, managing budgets, analyzing market trends and consumer insights, and collaborating with various departments such as sales, product development, and creative teams to ensure brand consistency and growth. Responsible for brand equity and creating brand relevancy through campaigns Strategize, execute, and analyse PR and social influencer campaigns. Strategize communication for Social handles of brand and grow brand's community Run brand diagnostics such as brand track, attitudes, behavior etc. Plan channel wise initiatives for focus products and execute product specifications. Attended public events with communities, businesses and media to promote brand updates and increase awareness. Assisted in the organisation of marketing and promotional events such as networking events and shows. Used social media platforms such as Instagram, Facebook, LinkedIn, YouTube, Twitter and TikTok to increase brand awareness.
- I possess proven expertise in managing multifaceted tasks, from customer service excellence through various channels to inventory management, supplier communications, and product development leadership. My weekly tasks include generating and analyzing sales reports, collaborating with marketing teams on campaigns, and strategist engaging blog content. My passion for innovation shines through as I lead product development efforts, conducting market research, competitor analysis, and packaging design collaboration. With a track record of success on platforms like Amazon, Shopify, Woo-commerce and Walmart, my direct-to-consumer marketing skills are well-honed.
Brand & Ads Manager
CANVAS CHAMP
Ahmadabad
07.2018 - 09.2022
- Ads Pitch - Pitching suppliers for various Ad programs and improve activation
- Supplier Engagement and Account Management - Interacting with suppliers on a regular basis and updating them on latest developments
- Maintaining a cordial relationship and educating them about benefits of Ads
- Supplier Retention and growth - Ensuring that supplier is getting value through advertisements and is growing Ads spends over a period of time
- Campaign Recommendation - Providing the right recommendations for campaigns and optimizing performance 5
- Success Reports.
- Analyzing the performance of campaigns for suppliers can communicating the impact on their business efficiently through data.
- Solutions - Collecting feedback and understanding blockers for suppliers and working to solve those issues
- Developing and Managing Digital campaigns across Paid Media Channels such as Facebook and Google for customer acquisition and retention
- Facebook and Google Ads
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Understanding Marketing Funnels and using them to drive growth
- Making and analyzing reports for daily performance of channels and optimizing campaigns
- Coordinating with communication teams to execute communication strategies based on campaign objectives
- Secondary market research to identify growth levers and incorporate them in execution plans.
Marketing & Performance Planning
Amazon
Vadodara
01.2015 - 01.2017
- Handling seller panel of clients.
- Stayed up to date on the latest marketing developments and trends through regular research and networking on LinkedIn.
- Assisted in designing, developing and implementing successful marketing strategies that saw an increase in sales by 80%.
- Created compelling, engaging, captivating copy for social media, newsletters and blogs.
- Optimizing campaigns.
- Revenue generations by paid ads.
- Using various tools to optimize the ads, tools tole helium 10.
Education
B.TECH - Civil Engineering
RAJASTHAN TECHNICAL UNIVERSITY
2014
Skills
- Instagram, Facebook, Twitter
- Hubspot scheduling tools
- Marketing promotion development
- Market research
- Magento
- Brand Management Marketing
- Brand Development
- Brand Performance
- Brand Strategy Branding
- Consumer Behavior
- Market Planning
- Public Relations
- Social Media Marketing (SMM)
- Fraud Detection
- Advance MS-Office
- Customer service skills
- SEO Business Development B2C – Business to consumer B2B – Business to business C2B – Consumer to business C2C – Consumer to consumer E-mail Marketing (EM) Digital Branding Google Analytics Wholesale KYC Magento Amazon, Flipkart, Shopify listing & ads optimization Ads optimization Google Analytics
- Shopify
- Amazon
- Reporting and analysis
Accomplishments
- Advance Excel
- Amazon Analytics
- Google Analytics
- Magento 2.0
- Performance Marketing.
- Google Ads
Timeline
E-Commerce Head
Popees
10.2023 - Current
E-Commerce & Digital marketing Manager
Meesho
10.2022 - 10.2023
Brand & Ads Manager
CANVAS CHAMP
07.2018 - 09.2022
Marketing & Performance Planning
Amazon
01.2015 - 01.2017
B.TECH - Civil Engineering
RAJASTHAN TECHNICAL UNIVERSITY
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