GAURAV LALAN
Borivali West
Summary
Brand and Marketing Consultant with 19 years of experience in developing brands through data-driven strategies and effective storytelling. Proven track record in leading integrated campaigns and managing long-term client relationships, including over 15 years with Vijay Sales. Expertise in aligning brand vision with business objectives to achieve measurable growth. Collaborated with cross-functional teams to deliver many successful marketing campaigns featuring creative strategies and quantifiable results.
Overview
19
19
years of professional experience
Work History
Account Manager
V-ROK COMMUNICATIONS NETWORK
Malad East
06.2023 - 09.2025
- Managed client accounts from initiation to resolution, promptly addressing inquiries and resolving issues to ensure high client satisfaction.
- Renewed existing accounts by cultivating strong client relationships, resulting in client retention.
- Cultivated long-term relationships, driving business growth via upselling and cross-selling strategies.
- Analysed client feedback to pinpoint areas for service enhancement.
- Conducted training sessions for new team members on account management best practices.
- Simultaneously managed multiple accounts, consistently meeting all deadlines.
Brand Management Consultant
COCONUT MEDIA BOX
Andheri West
06.2021 - 05.2023
- As a Brand Manager/Consultant, developed strategies to strengthen brand identity, advised teams on branding, analysed data for insights, and ensured consistency across campaigns.
- Met with clients to discuss expectations to ascertain the best ways to meet projected goals.
- Involved in recruiting and hiring processes to bring on board team members with exceptional aptitude, skill levels and expertise.
- Analysed client needs to develop tailored strategic recommendations.
Associate Client Services Director
NETWORK ADVERTISING PVT LTD
Andheri East
04.2018 - 03.2021
- Developed strategic service plans aligned with client needs and objectives.
- Coordinated cross-functional teams to optimise service delivery and efficiency.
- Managed client communications, ensuring timely responses and effective issue resolution.
- Monitored industry trends to refine service offerings and enhance competitiveness.
- Facilitated client feedback sessions to elevate service quality.
- Oversaw project timelines, aligning deliverables with client expectations and deadlines.
- Directed daily operations of the organisation while prioritising team alignment with goals.
- Mentored newly hired employees, providing essential knowledge of company programs.
Senior Account Director
NETWORK ADVERTISING PVT LTD
Andheri East
04.2014 - 03.2018
- Cultivated strategic client relationships to strengthen brand engagement and loyalty.
- Developed integrated communication strategies across various platforms and channels.
- Analyzed market trends to guide client strategy and positioning decisions.
- Executed marketing campaigns across digital, print, radio, and television channels.
Account Director
NETWORK ADVERTISING PVT LTD
Andheri East
04.2013 - 03.2014
- Analyzed market trends to guide strategic planning and campaign development.
- Developed creative concepts for campaigns aligned with client objectives and target audiences.
- Participated in brainstorming sessions with internal teams to cultivate innovative ideas.
- Provided knowledgeable customer support through comprehensive product and service knowledge.
- Identified new business opportunities by researching market dynamics and competitor activities.
- Negotiated contracts and fees with media professionals to ensure optimal pricing.
- Coordinated feedback between clients and creative teams for refined advertising materials.
- Crafted strategic marketing plans, including budgeting, timelines, creative briefs, and deliverables.
Senior Account Supervisor - Client Services
BEEHIVE COMMUNICATIONS PVT LTD
Parel
04.2012 - 03.2013
- Managed client accounts to enhance satisfaction and retention levels.
- Developed strategic marketing plans to increase brand awareness.
- Coordinated cross-functional teams to ensure timely delivery of client projects.
- Led client meetings to review project progress and resolve concerns.
- Created detailed reports on campaign performance and presented findings to clients.
- Collaborated with creative teams to generate innovative campaign concepts.
- Tracked daily project progress, providing guidance as needed.
- Resolved team conflicts to maintain a positive working environment.
Account Supervisor - Client Services
BEEHIVE COMMUNICATIONS PVT LTD
Parel
10.2010 - 03.2012
- Coordinated marketing campaigns to boost brand visibility and engagement.
- Conducted market research to identify new business opportunities and trends.
- Reviewed client feedback to enhance service delivery outcomes.
- Updated records of client interactions to track progress toward established targets.
- Managed cross-departmental teams to ensure accurate and timely completion of work.
- Conceptualized integration and production feasibility with creative teams.
Senior Client Service Executive
RATAN BATRA PVT LTD
Colaba
04.2009 - 09.2010
- Oversaw documentation processes to ensure precise record-keeping of client interactions.
- Cultivated positive client relationships through effective problem-solving techniques.
- Executed administrative tasks, including filing documents and updating databases.
- Maintained accurate transaction records for invoices, payments, and returns.
Client Service Executive
RATAN BATRA PVT LTD
Colaba
04.2006 - 03.2009
- Organized client meetings to discuss needs, expectations, and feedback regularly.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Monitored industry trends to stay informed of changes affecting client services.
- Monitored incoming emails, phone calls, and other communication channels for client inquiries.
Education
Some College (No Degree) -
Google Analytics For Beginners
Online 05-2020
Some College (No Degree) -
The Fundamentals of Digital Marketing
Online 04-2020
Post Graduate Diploma -
Advertising Management
Mumbai03-2006
Bachelor of Commerce -
University of Mumbai
Mumbai04-2005
HSC -
Maharashtra Board
Mumbai04.2002
SSC -
Maharashtra Board
Mumbai04.2000
Skills
- Strategic planning and coordination
- Business acumen and negotiation
- Decision-making and problem-solving
- Time and priority management
- Critical thinking
- Team collaboration and interpersonal skills
- Digital marketing fundamentals
- Google Analytics proficiency
- Brand positioning
- Client relationship management
Affiliations
In advertising, success depends on striking the right balance between creativity and strategy, logic and emotion, and boldness and restraint
I ensure a healthy work-life balance by maintaining curiosity, building relationships, and staying grounded, recognising that well-rounded living fosters innovative ideas both inside and outside the workplace.
Accomplishments
Contributed to award-winning campaigns for clients, including the Lupin – Dilnip SOS campaign and the DRL – ProRespi K12 Launch Campaign, which received industry recognition for creative impact and strategic execution.
Languages
Kutchi
First Language
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
Marathi
Upper Intermediate (B2)
B2
Gujarati
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Account Manager
V-ROK COMMUNICATIONS NETWORK
06.2023 - 09.2025
Brand Management Consultant
COCONUT MEDIA BOX
06.2021 - 05.2023
Associate Client Services Director
NETWORK ADVERTISING PVT LTD
04.2018 - 03.2021
Senior Account Director
NETWORK ADVERTISING PVT LTD
04.2014 - 03.2018
Account Director
NETWORK ADVERTISING PVT LTD
04.2013 - 03.2014
Senior Account Supervisor - Client Services
BEEHIVE COMMUNICATIONS PVT LTD
04.2012 - 03.2013
Account Supervisor - Client Services
BEEHIVE COMMUNICATIONS PVT LTD
10.2010 - 03.2012
Senior Client Service Executive
RATAN BATRA PVT LTD
04.2009 - 09.2010
Client Service Executive
RATAN BATRA PVT LTD
04.2006 - 03.2009
Some College (No Degree) -
Google Analytics For Beginners
Some College (No Degree) -
The Fundamentals of Digital Marketing
Post Graduate Diploma -
Advertising Management
Bachelor of Commerce -
University of Mumbai
HSC -
Maharashtra Board
SSC -
Maharashtra Board
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