Gaurav Malik
SaaS Growth Strategist | Digital Marketing
Chandigarh,CH
Summary
Experienced digital marketer with a proven track record of driving growth for startups, SaaS products, and service businesses. Proficient in performance marketing, SEO, automation, and AI tools to create and execute successful growth strategies. Successfully scaled LegalTech SaaS (eSahayak) to over ₹20L MRR and generated over ₹3.5 Cr revenue through SEO & AppSumo. Skilled in solo execution, team leadership, and full-funnel strategy across India, America, and global markets.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Chief Marketing Officer
eSahayak
02.2022 - Current
- Created India's first full-stack legal documentation platform
- Started with Crove-based template sales; scaled to ₹20L+ MRR
- SEO-first content strategy: 500+ legal keywords, 100K+ traffic/mo
- Vendor onboarding in 20+ Indian states for physical stamp delivery
- Integrated Interakt WhatsApp API → increased CVR to 5.5%
- Google Ads strategy → achieved consistent 3x ROAS
- Built and managed everything as a solo marketer
Digital Growth
Freelance Consultant
05.2020 - Current
- Real Estate: Reduced CPL by 5x and increased lead flow (BN Habitat)
- Health & Wellness: Website, funnel & content for FITELO
- Canada: SEO + ads consulting for Kelowana Driving School & NSG Security
- IITian Guide: Performance Marketing and content mentorship (EdTech)
- Oshodhara: Meta ads, funnel to bring leads
- Political Campaigns: Led Paid Campaigns for BJP in Haryana & for Education Minister of India in MP elections 2024
Marketing Head
Crove.app
04.2021 - 01.2022
- Led AppSumo launch → ₹3.5 Cr+ in revenue in 6 months
- SEO and US-focused content strategy → rapid SaaS traction
- Collaborated with engineering & content teams for product GTM
- PR + backlinks through founder-led storytelling
- Scaled lead gen using content marketing and automation
Digital Marketing Strategist
Rethink UX
01.2019 - 03.2020
- Started as intern → Executive → Strategist
- Clients: Chaitanya IVF, Studio Dontics, Bansal Academy
- Managed SEO, Google Ads, Facebook Ads, YouTube, and video editing
- Promoted to lead a 9-member marketing team
Education
B.Tech - Information Technology
UIET, Panjab University
Chandigarh, India 01.2015 - 01.2019
Skills
Search engine optimization
Google Ads strategy development
Proficient in Meta ad campaigns
Digital content development
Scriptwriting for advertisements
Digital storytelling
Funnel optimization strategies
WordPress management
Webflow project management
Experienced with Notion
Experienced with Makecom automation
Experience with Zapier workflows
Proficient in AiSensy
Dedicated work ethic
Strategic idea generation
Strategic content planning
Data-driven marketing analysis
Strong focus on accuracy
Certification
Google Ads
Core Skills And Tools
SEO, Google Ads, Meta Ads, Reels, Funnels, WordPress, Webflow, Vercel, Notion, Make.com, Zapier, Interakt, AiSensy, Google Sheets, Pabbly, GPT-4, Bland.ai, Vapi.ai, Storyboard Creation, Reels scripting, copywriting, Google Analytics, Meta Suite, Ahrefs, SEMRush
Other Highlights
- Trained 100+ students through Digital Marketing Institute
- Passionate about AI tools, automation, and product-led marketing
Key Highlights
- Scaled eSahayak.io from scratch to ₹20L+ MRR in under 3 years
- Generated ₹3.5 Cr+ revenue via AppSumo launch (Crove.app)
- Increased conversion rate from 3% → 5.5% using WhatsApp automation
- Reduced CPL by 5x while increasing lead volume for real estate brand
- Achieved 100K+ monthly organic sessions via SEO-driven growth
- Reels crossed 20L+ views in 45 days through social storytelling
- Built PAN India vendor network across 20+ states for stamp delivery
- Ran political ads for Dharmendra Pradhan (BJP) - Odisha, 2024
Timeline
Chief Marketing Officer
eSahayak
02.2022 - Current
Marketing Head
Crove.app
04.2021 - 01.2022
Digital Growth
Freelance Consultant
05.2020 - Current
Digital Marketing Strategist
Rethink UX
01.2019 - 03.2020
B.Tech - Information Technology
UIET, Panjab University
01.2015 - 01.2019