Deputy General Manager : West India Head (Business Development : New Stores Expansion & Asset Mgt.)
Atharva CHS. Flat 401, Sector 8A, Airoli, New Mumbai
Summary
As a real estate specialist with a strong enthusiasm for the retail industry, I am dedicated to providing customers with the greatest possible retail experience.
With more than 12 years of extensive experience in business development, planning, and strategy in the areas of retail real estate, expansion rollout, business development, store design review, market research, market entry strategy, franchising, network planning, commercial/legal negotiations.
I'm currently heading West India with a team of 4 people for new store growth and asset management with the goal of opening a store that differentiates itself in the retail market with its facade & store size while also maintaining a low occupancy cost.
Experience of working and setting up business in tough and expensive real estate markets by keeping the occupancy cost low and operating business with all required permissions and licenses. Expertise in project management, Strong construction and technical knowledge with understanding of local laws and liaisoning.
Experience and proficiency in initiating big value transactions, such as outright purchases of land and ready-to-move-in properties.
I also look after asset management and alliances with oil companies for new stores expansion.
Experienced professional with knowledge of the West and South Indian markets, with a grasp of the significance of location and business generator for new store openings not only on established high streets and malls but also in expanding market with potential for developing retail stretch in the future.
Thankful to industry veterans like Mr. R. A. Shah (Tata Trent Ltd), Mr. Sanjay Soni, Mr. Nishit Pandey, and Mr. Saurabh Kalra (McDonalds India), who imparted business nuances, negotiation abilities, problem-solving techniques, and the ability to spot the ideal site for the business. I'm also grateful to my wife, who does an excellent job of managing the house and family, allowing me to focus on my career and go on business travel without any stress or worry.
Looking for the next step in my career while continuing to play a vital role in higher-level management and contribute significantly.
Overview
12
12
years of professional experience
2
2
Certifications
Work History
Deputy General Manager
Head : West India
Mumbai
07.2022 - Current
Business Development & Asset Management, Establishing new stores on schedule and managing assets in accordance with the company's growth strategy and vision.
To ensure the appropriate business strategy and restaurant portfolio stores in the region
To ensure the appropriate rentals and size for the new stores
Managing team of four people and building future ready team with recruiting right people for the job and ensuring training and development program for individual and team success
Establishing procedures and the appropriate governance for the team to facilitate seamless cooperation with other cross-functional departments
Building robust inventory pipeline for new store openings and new market mapping and market sign off
Network Management – Expanding the investors and consultants network base across the region, grooming new consultants as per the company's real estate requirement and deal structuring
Working on Business Matrix and Financial Matrix – Deal Structuring and right legal Solutioning
Project Management – To ensure the project runs smoothly and delivered without any snags
Monitoring and managing each event and milestone from identification of site to legal sign off to construction phase and finally successful delivering of ready to trade store to operations team
Collaborated with department heads to establish goals and work plans.
Analyzed market trends and competitor activities to create competitive advantages.
Project Lead : Strategist : Real Estate Negotiater
McDonalds West & South India – Hardcastle Restaurants Pvt. Ltd
01.2013 - 06.2022
After beginning my career with Hardcastle Restaurants in 2013 as an individual contributor, I was promoted four times over the course of ten years and am now responsible for the development of the West region with a team of four people spread over five states
As an individual contributor, I successfully opened 26 stores, including one store now trading in top 03 stores in the system and 05 stores in the high volume club., for new business model and formats.
Identifying prospect city, evaluating potential market with competition mapping for NSO.
Business analysis, feasibility study for store expansions at Malls, High Streets, Airports & Business Parks.
Negotiating & finalizing of commercials with the landlords for new sites.
Monitoring Rent to Revenue ratio for Re-negotiation, Re-sizing, or Relocation of operational stores.
Key Driver & Enabler in estimating sales, identifying potential markets, property acquisition and finalizing the transaction
Performing primary and secondary market research, catchment analysis, competition tracking, market mapping, and catchment analysis.
Working collaboratively with other functional departments to deliver the store successfully on time.
Single point contact for external as well as internal stakeholders.
Regions Assigned for store expansion:
South Mumbai to Central Mumbai
Mumbai - Pune Expressway
Raigad – Alibaug Corridor
Chhattisgarh State
Madhya Pradesh State
Vidharba Region
Senior Manager
Hardcastle Restaurants Pvt. Ltd. - McDonalds
07.2021 - 06.2022
Manager
Hardcastle Restaurants Pvt. Ltd. - McDonalds
07.2017 - 06.2021
Deputy Manager
Hardcastle Restaurants Pvt. Ltd. - McDonalds
07.2015 - 06.2017
Assistant Manager
Hardcastle Restaurants Pvt. Ltd. - McDonalds
01.2013 - 06.2015
Market Planning and Business Development Executive
Tata Trent Ltd.
Mumbai
03.2011 - 01.2013
New Market Mapping and Business Development for Star Bazaar (Hypermarket) and Westside (Apparel Store) in Goa, Tamilnadu, Karnataka & Mumbai. Have extensively worked in South India Market - (Belgaum, Salem, Madurai, Trichy, Nagercoil)
Property Acquisition, Negotiation and closing the deal.
Planning with Architect team for store Layout.
Coordinating with Site research for sales forecast.
Coordinating with Legal team for agreements.
Achievements : Property scouting and assistance in signing 75,000 Sq.ft carpet area on lease model for Star Bazaar and Westside in Mumbai, Pune and Tamilnadu zone.
Property scouting and assistance in acquiring 50,000 Sq.ft Carpet area on outright for office space.( Kohinoor City – Kurla : Mumbai)
Management Trainee
Tata Trent Ltd
03.2011 - 03.2012
Education
MBA - Marketing Management And Research
Rizvi Academy of Management
Mumbai - Bandra,
08.2009 - 2011.03
Bachelor of Management Studies - Marketing
Mumbai University (Mulund College of Commerce)
Mumbai - Mulund
06.2005 - 2009.03
Higher Secondary -
Mulund College of Commerce
Mulund - Mumbai
06.2003 - 2005.03
SSC -
Radhika Meghe Vidyalaya
New Mumbai - Airoli
04.1992 - 2003.04
Skills
Real Estate Negotiation (Lease & Purchase)
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Accomplishments
SUMMER INTERNSHIP
Organization : PepsiCo India Holdings Pvt
Ltd
Duration : 2 Months (13 May 2010 to 13 July 2010) Title : Market Development & Business Promotion
Detail : To understand the nature of business and convert potential outlet's into PepsiCo Monopoly
Affiliations
“Crescente ‘07” an Intra College Fest comprising of management, cultural, sports & adventure sports hosted by the B.M.S department of Mulund College of Commerce, Mumbai
Marketing head of “Armageddon ‘07” A National Level Business Quiz hosted by the B.M.S department of Mulund College of Commerce, Mumbai.
Certification
MS-CIT (Computer Assembling & IT Management)
Timeline
Deputy General Manager
Head : West India
07.2022 - Current
Senior Manager
Hardcastle Restaurants Pvt. Ltd. - McDonalds
07.2021 - 06.2022
Manager
Hardcastle Restaurants Pvt. Ltd. - McDonalds
07.2017 - 06.2021
Deputy Manager
Hardcastle Restaurants Pvt. Ltd. - McDonalds
07.2015 - 06.2017
Project Lead : Strategist : Real Estate Negotiater
McDonalds West & South India – Hardcastle Restaurants Pvt. Ltd
01.2013 - 06.2022
Assistant Manager
Hardcastle Restaurants Pvt. Ltd. - McDonalds
01.2013 - 06.2015
Market Planning and Business Development Executive
Tata Trent Ltd.
03.2011 - 01.2013
Management Trainee
Tata Trent Ltd
03.2011 - 03.2012
MBA - Marketing Management And Research
Rizvi Academy of Management
08.2009 - 2011.03
Bachelor of Management Studies - Marketing
Mumbai University (Mulund College of Commerce)
06.2005 - 2009.03
Vocational Training (Specializing in Home Appliances repair, Electrical & Construction )
Financial Accountant at Air India & Air India Express (GSA, Head office) Arabian TravelsFinancial Accountant at Air India & Air India Express (GSA, Head office) Arabian Travels