Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Gaurav Rawat

Gurgaon

Summary

Dynamic marketing professional with extensive experience at Adglobal 360, excelling in media planning and client management. Proven track record in driving successful campaigns for major brands, leading teams, and delivering impactful performance analysis. Adept at training and onboarding, fostering a high-performing environment that consistently meets strategic goals.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Associate Director- Performance Marketing

Adglobal 360
Gurgaon
08.2022 - Current
  • Managing clients like Toyota India, Lexus India along with the dealership, TVS, Graphic Era University, AlphaCorp and LionsGate.
  • Simultaneously working on pitches and strategies for the new clients. Overall a part of 35 Pitches and designing the full funnel strategy or sales driven strategy.
  • Responsible for media planning, campaign execution through platform like Google Search, Meta, LinkedIn and X.
  • Acted as the primary contact for clients to assess business needs and coordinated with internal departments to ensure delivery was facilitated according to specifications.
  • Performance reviews to the clients like QBR'S/YBR's.
  • Conducting trainings and platform learning sessions for the performance team on Monthly intervals.
  • Managing the team of 6 people, which includes work allocation on day-to-day task and providing them Half yearly/ Yearly rating as per the KRA's.

Account Director

Korra
Gurgaon
05.2022 - 08.2022
  • Managed Search and AMS for clients like Beco, Mitsuibishi, Lakanto, Royal Ranthambore and Sofy.
  • Responsible for media planning, campaign execution through platform like AMS , Google Search and Facebook.
  • Managed month on month billing activity and close them with finance team.
  • Handled a team of 8 people and managing their day on day activities.

Media Manager

Merkle Sokrati
Pune
01.2021 - 04.2022
  • Managing Social activities for AWS UK, Northrop Grumman, JP Morgan.
  • Handled a team of 17 people and managing their day on day activities.
  • Providing insights and Optimization and way forward strategies to clients
  • Responsible for onboarding new clients and maintaining the SLA and SOP.
  • Handle social activities via Sprinkler, Facebook, LinkedIn and Twitter.
  • Developing the digital marketing strategy for the company in line with company objectives.
  • Working collaboratively with diverse teams to achieve integrated marketing targets including lead generation, influencer outreach, and digital initiatives within timelines, costs and exceeding quality.

Media Supervisor

Cheil India
Gurgaon
03.2018 - 12.2020
  • Planning and executing online sales and marketing campaign for all Samsung appliances with the help of Digital Media.
  • Running online sale campaigns/direct response campaigns for Samsung as well for other advertiser in order to maximize their ROAS.
  • Developing performance driven keyword strategy and Keyword Research for Search and social campaign on Facebook for better performance.
  • Dealing with publisher to manage successful delivery of the campaign with more ROAS.
  • Defining/improving user journey for a better conversion rate and for remarketing and retargeting campaigns.
  • Planning Managing and Executing online sales campaign on Facebook, Twitter, Instagram and other social media platforms.
  • Managing and executing all the activities for Samsung for Global Announcement to Prebook and for online sale of appliance.
  • Responsible for successful execution of online marketing, sales campaign on Amazon, Flipkart, Facebook, Google, and LinkedIn and on online platform.
  • Worked with clients like Bata, Signutra/Groviva, UiPath, TCS and JK Tyres which includes planning and execution on Ad words, Facebook, Instagram, Amazon and LinkedIn.

Campaign Specialist

Publicis Media
Gurgaon
10.2015 - 03.2018
  • Worked on US market with the brands like T-Mobile, Nintendo and Pizza Hut etc.
  • Assist the onshore in the day-to-day operation like Creative Trafficking, Creative uploading, Creating and suggesting relevant audience, Creating different tracking tags and Implement them on Programmatic platforms like DBM, DCM, Trade desk.
  • Experience with Bids and Budget management, Campaign Management, Account Monitoring for various Advertisers both in Programmatic and Social Marketing. Also provided insights, recommendation with optimization of the account.
  • Providing Mobile, Tablet and Desktop Screenshot of relevant sites after each ad go live to the clients.
  • Perform Quality Assurance like: to assist with completion Daily, Weekly, and Monthly QA checklists
  • Profile includes the experience of Digital Marketing – Programmatic businesses in APAC with the brands like MSIG, Samsung, McDonald’s etc.
  • Creating automated Campaign Performance Dashboards.
  • Providing Insights and Optimizations for ended Campaigns.
  • Troubleshooting Excel and VBA issues and various issues in other analytical processes.
  • Monitoring and optimizing different campaigns by looking the campaign is pacing well.

Media Practitioner

Concentrix Daksh
Gurgaon
01.2015 - 09.2015
  • Worked for Google Ad review process.
  • As per the Indian advertising guidelines, we have to review the ads and to provide the pre defined label to the ads.
  • Google drilldown is the tool which contains the infinite number of ads, through which we can pick a category and do the ad review.

Education

MBA - Marketing Management

NMIMS
Mumbai
07-2023

B.Tech - Information Technology

Graphic Era University
Dehradun
07-2014

St' Paul's School
Moradabad
06-2009

St' Paul's School
Moradabad
06-2006

Skills

  • Media planning
  • Campaign execution
  • Client management
  • Performance analysis
  • Team leadership
  • Budget management
  • Presentation skills
  • Data analytics
  • Digital marketing
  • Onboarding and training

Certification

  • Google Ads Search
  • Google Display
  • AI-Powered Shopping ads Certification
  • Google Ads Video Certification
  • Google Analytics Certification

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Associate Director- Performance Marketing

Adglobal 360
08.2022 - Current

Account Director

Korra
05.2022 - 08.2022

Media Manager

Merkle Sokrati
01.2021 - 04.2022

Media Supervisor

Cheil India
03.2018 - 12.2020

Campaign Specialist

Publicis Media
10.2015 - 03.2018

Media Practitioner

Concentrix Daksh
01.2015 - 09.2015

MBA - Marketing Management

NMIMS

B.Tech - Information Technology

Graphic Era University

St' Paul's School

St' Paul's School

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Gaurav Rawat