Hindi
Gaurav Sharma
Category Management/Analytics/Business Development/Team Management/Operations/Strategy
Bengaluru,KA
Summary
Goal-oriented Sales and Category development expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 7 + years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
3
3
Languages
1
1
Certification
6
6
years of post-secondary education
10
10
years of professional experience
Work History
National Category Manager, Dairy
Big Basket
Bengaluru , Karnataka
2020.03 - Current
- Maintaining P&L of category, Data management to retain and grow category share within company.
- Ensuring strategy alignment with business needs, Micromanaging sub-category to ensure sales growth.
- Managing Margin for Pan India, Improvising the same at a city level.
- Competitor Benchmarking & price gap identification to take necessary actions.
- Coordinating with city teams and Ensuring city level product availability across category business needs.
- On site marketing strategy to Improve discoverability – Activities to retain and acquire customer though BB pages.
- Seasonal Planning for target categories to increase discoverability on platform.
- Collaboration with private label team to drive in house products.
- Effectively close visibility, and promotional investments for the various brands.
- Making Annual Business Plan & marketing strategies for top vendors like Nestle, Raw Pressery, Mother Dairy, Tirumala Milk, Prabhat Dairy, Amul, Yakult, ITC, hershey's to achieve net margins and sales.
- Data management & analysis to understand customer buying behavior across the sub-categories and products including Affinity analysis, category data to target consumers.
- Designing Strategies & conducting customer engagement activities to improve On-site customer experience, penetra0on and target sales increase.
- TOT management ensuring margin increment.
- Manage monthly consumer promotions for maximum conversion and promo recovery in double digits % to sales.
- Manage payment recovery cycle within credit period for 40+ brands and maintain no overdue above 50 days.
- Liaison between teams to maximize assortment efficiency & Inventory management.
- NPI Sales planning.
National Alliance Manager
DailyNinja - micro delivery startup ( acquires by BigBasket )
Bengaluru , Karnataka
2018.08 - 2020.03
- Regularly collaborating with Director, Vice President and C-level executives as well as key stakeholders to formulate
new initiatives and strategies. - OnBoard brands like ( Soulfull, The Green Snack Co., ChaiPoint, MOM, Happilo Internationa, Milklane, Chitale Bandhu, Pristine Organics Pvt Ltd, Rose Bazaar, Nourish Organic, Sleepy Owl, Del Monto, Health Sutra, Safe Harvest, Tong Garden, DR.VAIDYA'S, Smoodhies, Godrej Jersey, Laughing Cows, Unibic, Fonterra, Tata Smart Foodz etc).
- Planning, Implementation and Review Planning.
- Co-ordination with internal teams and agencies for required implementation.
- Understanding the brand positioning in context to marketplaces.
- Strategy + Revenue conversations with category managers across the marketplaces.
- Exceeded monthly and yearly sales targets by nearly 20% growth rate month on month.
- Successfully built a revenue of INR 1.5 Cr. and projected revenue of 10 Cr. in 1.5 Year.
- Got best performance award of quarter 2 time
Key Accounts Territory Manager
Zeta - Directi
Bengaluru , Karnataka
2018.02 - 2018.07
- Tracked changing product lines to effectively meet dynamic market demands.
- Onboard marketplace like (Bigbasket, Swiggy, FreshMenu, DailyNinja, OLA, Foodpanda, ZoomCar, UR Doorstep, etc).
- Assistance in the monetization and SDK integration.
- TOT management ensuring margin increment.
- Got an exclusive offer from the marketplace for Zeta and Sodexo customers.
Senior Client Servicing Manager
UltraCash – Payment App
Bengaluru , Karnataka
2015.11 - 2018.01
- Resolve customers and merchant side app-related issues handle customers' queries too in case they are facing any trouble while making a payment from UltraCash.
- Handles bigger amount of portfolio more than 1000 merchants Online and Offline both.
- Onboard marketplaces like (Sangeetha Mobiles, DailyNinja, Ur doorstep, Fresh Menu, Girias Electronics, Baskin Robbins, etc).
- Handled a team of more than 30 promoters to drive sales and customer satisfaction.
- In 2015 we were the best payment / Fintech app in Bangalore.
- Daily promotions and app visibility checks in stores, given suggestion for BTL team for branding.
Business Development Manager
TinyOwl - Food Delivery Startup
Bengaluru , Karnataka
2014.06 - 2015.10
- Part of initial sales and launch team.
- Onboarded restaurant likes Meghana Biryani, Biryani Zone, Mast kalandar food chain, Rajdhani, Mainland China, Paradise Biryani, etc.
- Handles east zone of Bangalore with a team of 2. Manage a portfolio of 300 + restaurant including single outlets and national chains.
Key Accounts Manager
7-eleven - Dairy Farm
Singapore , Singapore
2012.10 - 2014.04
- 7-Eleven is considered to be the world's largest convenience store. Handles 3 Topline stores in Marina Bay Sands, Raffles Place, and Toa Payoh.
- Handles entire stores operations including cash counter, daily checks like security inspection, Turn on electronics and other appliances, Turn on POS equipment, Launch POS software, Enter daily cash float, Check that all displays are in order, Physically count your products if necessary, Restock shelves if necessary, Ensure that promotional and directional signage are set up properly, Ensure that product tags are in order.
- Staffing and strategy - Review shifts and duties, Review sales targets.
System Developer
Bureau Veritas India Pvt Ltd.
Noida , Uttar Pradesh
2011.02 - 2012.08
Software Engineer
Virtual Employee Pvt. Ltd.
Noida , Uttar Pradesh
2010.05 - 2011.01
Education
Master of Science - Computer Science
2007.07 - 2009.12
Bachelor of Science - Information Technology
2004.04 - 2007.05
Skills
Category development, Category Reviews
undefinedLanguages
English
Punjabi
Certification
Certification in Java & J2ee
Interests
Startups
Business Understanding
Growth
New techniques for Penetration the markets
Volunteer Work/Community Involvement
Music
Community Involvement, Team Sports, Cycling, Exercise, Meditation, Travelling
Getting involved within the community illustrates the importance of relationships between the community and the organizations that operate within that area also about cycling, I loved the freedom that came with cycling. Instead of sitting at home in the morning, I would get up, ride my bike, and get energized on the way to work. It made me feel like I was ready to start my day.
I like meditation and exercise because it will improve our all over health by strengthening our immune system.
Timeline
National Category Manager, Dairy - Big Basket
2020.03 - Current
National Alliance Manager - DailyNinja - micro delivery startup ( acquires by BigBasket )
2018.08 - 2020.03
Key Accounts Territory Manager - Zeta - Directi
2018.02 - 2018.07
Senior Client Servicing Manager - UltraCash – Payment App
2015.11 - 2018.01
Business Development Manager - TinyOwl - Food Delivery Startup
2014.06 - 2015.10
Key Accounts Manager - 7-eleven - Dairy Farm
2012.10 - 2014.04
System Developer - Bureau Veritas India Pvt Ltd.
2011.02 - 2012.08
Software Engineer - Virtual Employee Pvt. Ltd.
2010.05 - 2011.01
Certification in Java & J2ee
2010-05
Kurukshetra University, Kurukshetra - Master of Science, Computer Science
2007.07 - 2009.12
Kurukshetra University, Kurukshetra - Bachelor of Science, Information Technology
2004.04 - 2007.05