GAURAV SINGH

• Currently working as escalation handler in Google Ads Billing Support, identify the root cause leading to escalation and work closely with the service provider company and the Account Manager to resolve the escalation.
• Working on the Google AI project to improve the Model and, evaluate the attributability, effectiveness and provide feedback to Product Managers.
• Developed and implemented high-performing Google Ads campaigns across various industries, exceeding lead generation targets by 30% and achieving a 25% decrease in cost-per-acquisition.
• Conducted in-depth data analysis to identify optimization opportunities, resulting in a 15% increase in conversion rate on top-performing campaigns
• Mentored and coached junior team members on Google Ads best practices, leading to a 20% improvement in individual campaign performance
• Collaborated with cross-functional teams (web development, content marketing) to ensure seamless campaign execution and alignment with overall marketing goals
• Expertise in Adwords and gTech performance(Google ads, analytics, Google display network, video ads etc).
• Acting SME(subject-matter expert)for the team, delegating work efficiently and demonstrated outstanding product knowledge.

• Provided assistance and guidance to the advertisers about
Digital marketing and its functions and effects and results of
digital marketing.
• Assisted based on their requirements and understanding their goals in Digital marketing and suggested based on business needs.
• Helped advertisers to understand how Google Ads work and provided suggestions in selecting the right campaign type.
• Provided details and functioning of Google Analytics to
advertisers, to check the core metrics of website and how to
use them to improvise the website.

• Worked as a technical support executive for ISP, did
  troubleshooting on internet problems/ routers/devices to
  identify and fix the issues.
• Provide technical support during software installation or
  configuration.

• Diagnosed and resolved customer issues efficiently and
effectively via phone, email, chat.
• Developed and implemented creative solutions to complex
customer inquiries in line with company policies and
procedures.
• De-escalated escalated customer situations and maintained a positive and professional demeanor throughout interactions.