Gaurav Singh
Greater Noida
Summary
- A skilled, enthusiastic and dynamic professional with an experience of 11 years in Ecommerce.
- Highly skilled in category management, product sourcing, strategic planning for new product development, order management, vendor management with in depth sensitization to people management, service delivery management, risk planning and contingency planning management.
- Highly successful in ensuring the effective governance of merchandise planning and policies for the development and delivery of product.
- Excellent track record of consistently achieving growth both in the terms of sales , margin and business expension, holding.
- Expert in team leading/ team building, brand relationship and system study/ development/ support including end to end implementation activities.
- Expert with excellent decision making & problem solving skill.
Overview
11
11
years of professional experience
Work History
Associate Category Manager
Nykaa Fashion Pvt. Ltd.
04.2023 - Current
- Category Management - Fashion Footwear - Men and Women.
- Revenue and Margin overall and per category and subcategory.
- Assortment planning in the category across all key price points / sub categories/designs.
- Launch/republish key brands missing as per demand
- Category/brand business plan closer as per top and bottom line.
- Identifying potential source, managing the tendering processes, technical analysis and commercial negotiations with vendor through strategic sourcing to get most competitive pricing with right quality.
- Sourcing the new designs and identifying the new trends as per demand.
- Sell and buy sales analysis and develop the sales plan for achieving the GMV and order target.
Assistant Category Manager
Nykaa Fashion Pvt. Ltd.
05.2021 - 03.2023
- Category Management- Jewellery and Watches May 2021 - March 2023
- Range Planning and seasonal planning- Prepare seasonal plan and Range planning.
● GMV/NM(Margins) & P&L and Brands/Labels Partnerships- Negotiating on margins and brainstorming with finance team and planning team on bringing in the profitable business.
● CVR Conversions/Searches-Make a plan to improve conversions and CTR on Weekly basis. And deep drive Top keyword search link performance, ad fix them. Coordinating with Google Paid(Social media)/Search team
● Growth Plan-Prepare growth plan on sub cat/Top Brands and labels.
● New Product Development - Lanched Fine Jewellery and Bullions category for nykaa and nykaa Fashion with 20+ key national brands - Mia by Tanishq, Candere by Kalyan, Senco, Malabar, etc.
● Promotions & Visibility-Planning promotions as per the merchandise calendar. Planning for Print ads.
● Ad Marketing- Generating direct revenue for category by contributing in Ad Sales (through managed services, Assured rate ROI service, CPC/CPT campaigns etc.).
Junior Category Manager
Paytmmall.com
06.2018 - 05.2021
- Handled categories - Handbags, Backpacks and Luggage category (with 50+ key accounts: Lavie, Hidesign, VIP, Puma, Skybags, Caprese, Michael kors and many more
- Ensured Service level performances for key sellers are well within expectations to deliver excellent customer experience
- Managing O2O (Ship from store) Business for fashion categories with brands like, Arvind brands, Spykar and others
- Grew the topline for Kids Apparel by 3x and brand share from 23% to 40% in 3 months
- Worked regional level sourcing to improve assort and reduce O2D
Assistant Merchandising Manager
Shopclues.com(Clues Network Pvt. Ltd.)
12.2016 - 06.2018
- Handled category Toys & Games, Sports & Fitness, Outdoor Adventure, and Hardware and tools
- Worked on category P&L, Category strategy, merchandising planning, sales, portfolio mix, Channel Management, spearheading the sourcing and assortment building
- Identified high revenue product lines to boost Category ASP, which resulted 16% increase in GPV and 4% increase in CM/O
- Increased branded product business share by 40% GPV increased by 11% with an increase in top-line of 47lac for Fitness and outdoor adventures
Senior Executive
ZorkaMart.com
06.2016 - 12.2016
- Handled 40+ key sellers across various categories
- Complete business responsibility including Business development, vendor management, and pricing, selection, P&L along with expansion to additional related categories
- Establish and maintain harmonious work relationships with Merchants
- Manage and develop promotional activity for category
Senior Executive
Flipkart Internet Pvt. Ltd
05.2014 - 06.2016
- Providing end-to-end business solution for accounts
- Worked on Solid Furniture Category building with 10000+ key styles from 50+ Major brands
- Responsible for Scaling Merchant portfolio and ensuring SLA Metrics (Seller Cancellation, Return, SLA, Orders per Day and Portfolio expansion) are met month on month
- On-boarded UP Khadi & Handloom Clusters, HHEC and Jharcraft with 5000+selection
- Employee of the Month Award by Flipkart Internet Pvt Ltd (Oct'14 and Jan'16)
Education
MBA - Marketing and Finance
Lovely Professional University
05.2014
BBA - Business Administration And Management
IIMT College of Management
05.2011
Senior Secondary - Commerce
Rameesh International School
03.2007
Skills
- Category Management
- Brand Development
- Business Strategy
- P&L Management
- Business Planning
- Team Building
- Ecommerce Expert
Timeline
Associate Category Manager
Nykaa Fashion Pvt. Ltd.
04.2023 - Current
Assistant Category Manager
Nykaa Fashion Pvt. Ltd.
05.2021 - 03.2023
Junior Category Manager
Paytmmall.com
06.2018 - 05.2021
Assistant Merchandising Manager
Shopclues.com(Clues Network Pvt. Ltd.)
12.2016 - 06.2018
Senior Executive
ZorkaMart.com
06.2016 - 12.2016
Senior Executive
Flipkart Internet Pvt. Ltd
05.2014 - 06.2016
BBA - Business Administration And Management
IIMT College of Management
Senior Secondary - Commerce
Rameesh International School
MBA - Marketing and Finance
Lovely Professional University
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