Gaurav Srivastava

• Saved $$$$ by implementing cost-saving initiatives that addressed long-standing problems using OneTrust GDPR
• Responsible for analytics set up with GTM / Tealium ( tag manager) on entire Protiviti and providing
  process gap analysis and recommendations
• Recommends new processes to improve. Research machine
  learning modeling and best practices
• Engages in initiatives focused on developing and implementing
  code and tools that enable global digital marketing
  measurement infrastructure.
• Builds out cloud data warehousing infrastructure and develops
  machine learning models using Tensor Flow in support of
  Reporting and Insight Automation program. Works closely with
  Manager, Technical Solutions to execute Analytics product road
  map.
• Emerged as Cookie consultant to ensure data privacy across
  the Protiviti to compliant with GDPR

Project : GA 360

• Responsible for developing strategies with marketing clients, and
  supporting them in data analysis, and data mining to bring
  successful insights.

Project: Google AdWords

• Seamless execution of Google Shopping/PLA campaigns
• Gathering insights into campaigns and consumer behaviors into action oriented goals.

Project: Digital Consultant

• Developed deep technical expertise acting as an internal and
  external consultant on Google Analytics 360 Suite product line:
  Analytics, Tag Manager, Experiments (A/B testing). Trained and
  led technical support offshore teams for higher scalability of the
  business.
• Advocating for clients needs to improve existing capabilities and
  influence future product roadmap

• Utilizing technical knowledge in handling day-to-day tasks
  related to updating of website, software, Google analytics, and
  Search engine optimization Technical Media representation via
  Video Scribe. Stock and content management of website related
  to products and Inventory.
• Full Coordination with Suppliers and Senior Management which
  includes Business meetings, Negotiations, and drafting of
  Business Correspondence.

The Google Transit Ensured the launch of the world's biggest Transit
agencies on Google Maps. From data acquisition to smooth transit
of data into live feed was a major task To ensure correct Geolocation
of the Transit icons published on Google Maps and making
necessary changes required