Gaurav Srivastava

• Achieved significant cost savings by implementing targeted initiatives that resolved long-standing issues using OneTrust GDPR.
• Designed and managed data analytics strategies to support business objectives and decision-making at Protiviti.
• Researched and evaluated machine learning models and AI methodologies to drive innovation across multiple projects.
• Developed and deployed code for global digital marketing measurement infrastructure, successfully leading multiple high-impact projects.
• Collaborated with leadership and cross-functional teams to shape and execute the Analytics product roadmap, with a focus on AI and generative AI tools and applications.
• Ensured compliance with data protection regulations, maintaining strict adherence to GDPR and other privacy standards across Protiviti.

Project : GA 360

• Responsible for developing strategies with marketing clients, and
  supporting them in data analysis, and data mining to bring
  successful insights.

Project: Google AdWords

• Seamless execution of Google Shopping/PLA campaigns
• Gathering insights into campaigns and consumer behaviors into action oriented goals.

Project: Digital Consultant

• Developed deep technical expertise acting as an internal and
  external consultant on Google Analytics 360 Suite product line:
  Analytics, Tag Manager, Experiments (A/B testing). Trained and
  led technical support offshore teams for higher scalability of the
  business.
• Advocating for clients needs to improve existing capabilities and
  influence future product roadmap

• Utilizing technical knowledge in handling day-to-day tasks
  related to updating of website, software, Google analytics, and
  Search engine optimization Technical Media representation via
  Video Scribe. Stock and content management of website related
  to products and Inventory.
• Full Coordination with Suppliers and Senior Management which
  includes Business meetings, Negotiations, and drafting of
  Business Correspondence.

The Google Transit Ensured the launch of the world's biggest Transit
agencies on Google Maps. From data acquisition to smooth transit
of data into live feed was a major task To ensure correct Geolocation
of the Transit icons published on Google Maps and making
necessary changes required