Gaurav Srivastava
Director-Level Leader
Gurgaon
Summary
Data-driven marketing and analytics leader with 10+ years across consulting and enterprise environments. Specializes in building scalable analytics and MarTech ecosystems — spanning customer intelligence, campaign optimization, AI/ML personalization, and digital analytics. Deep expertise in Google Analytics 360, BigQuery, GCP, Microsoft Fabric, and Eloqua. Open to Director / Lead roles in Consulting, FinTech, AdTech, and Platform companies.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Manager – Marketing Analytics & AI
Protiviti Consulting
Gurgaon
06.2019 - Current
- Architected global digital marketing measurement infrastructure using Python, BigQuery, and Google Marketing Platforms — reducing reporting latency by 60% across 5+ global engagements.
- Led end-to-end AI/ML model evaluation and deployment across 5+ client projects; integrated generative AI tooling into analytics roadmaps presented to C-suite leadership.
- Drove ML-based customer segmentation initiatives, improving campaign targeting precision and delivering measurable uplift in client ROI and conversion metrics.
- Championed OneTrust GDPR compliance implementation, achieving full regulatory adherence and significant cost avoidance across the client portfolio.
- Designed data-driven personalization strategies using predictive modelling and statistical analysis, enabling clients to shift from reactive reporting to AI-powered engagement.
- Mentored junior analysts and led offshore support teams, increasing throughput and delivery quality across global engagements.
Subject Matter Expert – Google Analytics & Ads
Accenture (Google Onsite)
Hyderabad
01.2016 - 06.2019
- Served as primary consultant for Google Analytics 360 Suite, designing end-to-end measurement strategies for top-tier enterprise marketing clients.
- Advocated for client needs to Google product teams, directly influencing feature enhancements on the GA 360 roadmap.
- Scaled offshore technical support teams 3× in ticket resolution capacity through structured training and knowledge transfer programs.
- Managed Google Shopping / PLA campaigns, translating consumer behaviour insights into optimization strategies that improved client ROAS.
Technology Operations Manager
Dee's Alley (Bbaawri)
Delhi
12.2014 - 01.2016
- Managed digital infrastructure including web analytics, SEO, and content management — driving measurable uplift in organic traffic and online visibility.
- Led supplier coordination, business negotiations, and senior management reporting.
Associate Analyst – Google Maps Transit
Binary Semantics (Google Onsite)
Gurgaon
03.2014 - 06.2014
- Contributed to onboarding the world's largest transit agencies onto Google Maps, handling data acquisition, geo-accuracy validation, and live feed transition.
Education
Advanced Programme - Data Science
Indian Institute of Management Calcutta
01.2021
B.Tech - Computer Science & Engineering
Sharda University
01.2013
Skills
- AI / ML & Data Science
- Applied Machine Learning
- Generative AI & LLM Integration
- Predictive Modelling
- A/B Testing & Experimentation
- Python
- TensorFlow
- Scikit-learn
- Marketing & Customer Analytics
- Customer Intelligence & Segmentation
- Attribution Modeling
- Personalization & Recommendation
- Campaign Performance & ROAS
- Google Analytics 360 Suite
- MarTech & Data Platforms
- BigQuery
- GCP
- Microsoft Fabric
- Google Tag Manager
- Google Ads
- OneTrust GDPR & Compliance
- SQL
- R
- JavaScript
- Hadoop
- Apache Ecosystem
Certification
- Certified Scrum Master
- OneTrust Cookie Consent Expert
- OneTrust GRC & ESG Professional
- Certified Hadoop 2.0
- Dale Carnegie Leadership Programs
- Franklin Covey Great Leaders
Accomplishments
References available on request.
Timeline
Manager – Marketing Analytics & AI
Protiviti Consulting
06.2019 - Current
Subject Matter Expert – Google Analytics & Ads
Accenture (Google Onsite)
01.2016 - 06.2019
Technology Operations Manager
Dee's Alley (Bbaawri)
12.2014 - 01.2016
Associate Analyst – Google Maps Transit
Binary Semantics (Google Onsite)
03.2014 - 06.2014
Advanced Programme - Data Science
Indian Institute of Management Calcutta
B.Tech - Computer Science & Engineering
Sharda University