GAURAV TIKOO

• Revamped and rebranded 5 sub brands
• Digital Transformation -Offline to Online & Marketplace journey strategized & executed for 3 brands, Based out of Shanghai
• Responsible for TECNO Marketing strategy and Brand planning for all operating Markets across the globe
• Strategic Planning, Product Marketing, Annual marketing Calendars across regions & working on long-term goals
• Developed and leveraged brand associations (Chris Evans) managed the association with Manchester City FC, Leading the content development strategy and alignment with Regions & countries and collaborations to enhance the brand imagery for the TECNO brand globally
• Introducing data Analytics as a core behind all decisions for Global social Media and traffic generation & maintenance
• Introduction of Social Listening tools, Website SEO and App SEO tools for optimized customer acquisition and communication
• Introducing digital transformation measures to deal with the Pandemic situation, introduce the Location Based customer redirection to local stores via a microsite
• Driving Net Promoter Score, Top of Mind awareness and affinity through online and offline community development and management
• Additionally, responsible for the launch and marketing management of key markets like –Turkey, Lebanon, Jordan & Bangladesh
• Complete Marketing strategy & implementation in these markets
• Aligning with Sales, Product & Senior management is an essential part of the responsibility
• Setting up the processes, identifying the Creative, Marketing, Digital, PR & Social partners, laying down the launch strategy and the execution
• Annual marketing strategy planning for the new markets, identifying the key resources and associations including influencers, new digital & Social media and mass media for a robust launch along with the development of the communication for specific markets is a part of the role
• Corporate Communications including media relationships plus PR events and narrative management is within my purview
• Retail management and consumer marketing is an essential component of my profile
• Auditing the implementation of the global campaigns and optimising region wise action

Key Achievements:

• Led Marketing & Brand strategy for the launch of TECNO Mobiles smartphones in India
• Evolved TECNO to one of the fastest growing smartphones brand in its segment while competing with incumbents like Xiaomi, Micromax etc and achieving a jump of over 30 points in TOMA scores as well as a 300% increase in search volumes
• Spearheading TECNO's online strategy as a profitable solution and establishing the brand as a top 5 Brand in the category
• Setting up a Guinness world Record for the CAMON SMARTPHONE Portfolio so as to enhance credibility & affinity
• Tie ups with key international authorities and utilization of awards for the photography capabilities of the CAMON series in marketing communication to build trust and Premium imagery
• 2414% growth in Sales Volume on the back of an integrated Marketing campaign for H1 2020 (The year of the Pandemic) over FY2019 in the Jordanian market
• Engaging Influencer usage and strong content deployment on Instagram
• Saw the community each a 80 K followers within 3 months
• Outwitted competition in the Jordanian, Lebanese market for Google keyword searches related to TECNO,1.5 times of the competition
• 30% growth in the TECNO Sales volumes in H1 2020 over H1 2019 in the Lebanese market
• High awareness and affinity in Turkey through the Manchester City Football Club Association and leveraging consumer connect
• 25-Point rise in TOMA for the Jordanian and Lebanese markets in the year 2020
• Exit Market Share rose to 12 % from 3 % at the start of 2020 in Lebanon and in Jordan it rose to 8% against 1.3 % at the beginning of the year.

• Leading the corporate marketing function handling a large team comprising of > 100 resources across Branding, Corporate Communications, Digital Marketing, E-Commerce, Below the Line (BTL), Branch, Region Marketing, and Design functions
• Business Leadership & Start Up Operations
• Was handpicked to be a key member of the team, responsible for launching all four mobile brands and the accessories brand of TRANSSION in India - itel, Spice, TECNO, Infinix & Oraimo
• The role entailed building a high-performing team at Head Office & Field to support branch and field operations while institutionalizing scalable processes based on global best practices and organizational requirement
• Provided effective leadership & guidance to business which involved launching 5 brands in 2 years that now generates annualized revenues worth INR 8000 Cr
• Implemented the digital, social and ecommerce practice for itel, TECNO, Infinix Smartphones & Oraimo accessories (Brands of Transsion)
• Setup & managed a TECNO community for TECNO Smartphones called T Spot, with an eye on CRM, Upselling, Insights and Engagement
• Was responsible for Market Intelligence & Data based Go-To-Market, leveraged evolving digital & low cost new age platforms to expand reach & penetration
• Partner Management, appointed and on-boarded partners, engaged with Media and Key Opinion leaders to establish Transsion and its brands
• Designed & drove Co-Branded Telecom alliances for TECNO, itel & Infinix
• Worked with media channels to create and leverage Impact properties for TECNO, itel, Infinix & Oraimo.-Radio MIrchi Music Award sponsorship
• Business Growth-Part of the team that helped Transsion reach the No.5 slot in the Indian market, with 3X growth Quarter on Quarter as per the IDC report in a matter of 2 years
• Paved the way for TECNO to enter the top 10 mobile phone brands with a consistent quarter growth
• TECNO achieved 221% YOY growth in the 2nd year of operations
• Branding & Alliances-Managed successful impact association for TECNO Mobiles with IPL Team Kings X1 Punjab
• Designed & drove a unique social media campaign #winwithTECNO, that resulted in TECNO mobiles Share of Voice overtaking VIVO in the IPL period on digital media, with 1/10th of budgets in 2018
• National/Global Rewards & Recognition-Provided effective leadership that led to bagging the Emerging Brand Awards for ‘itel' by Globe Platinum & Mobility, having successfully delivered 217% growth in Volume in the second year of the establishment itself
• Itel' emerged as the Champion of Rural markets 2 years in a row and was felicitated by Economic Times
• TECNO emerged as the best camera-centric budget smartphone as per the renowned Magazine Mobility
• Itel is the No1 brand today under 5 K category and Transsion with all its brands is at No1 under 10K category amongst Smartphones
• Handled a budget of 80 Cr for Marketing actions with a view to optimizing ROI.

• Led a team of ~ 15 resources and handled an annual budget of INR 40 Cr across DEN Cable TV, Boomband Broadband Services and Delhi Dynamos (The sports team for Indian Super League)
• Defined strategic vision for marketing, including external PR, thought leadership, product marketing, sales enablement along with digital & social marketing
• Developed DEN broadband as a world-class brand, with responsibilities including positioning, marketing, operations, consumer promotions plus engagements and creative direction

Key Highlights:

• Scale up to 10K subscribers for DEN Broadband in DELHI NCR pilot within a time span of 6 months
• Established and successfully ran the marketing function for Delhi Dynamos, the first of its kind Delhi's football club in Indian Super League for 2 years

• Was responsible for managing the Marketing and Promotion for the entire product portfolio of ME Tablets in India and across the globe
• The role entailed the design & execution of ROI Oriented marketing programs; planning and implementation of marketing projects, campaigns, channel deployments, events, and communication plans; innovative marketing strategies, promotions and media communication; Market Intelligence; Corporate Communication and ATL/BTL Program Execution
• Identified and presented new product opportunities based on detailed market studies, consumer preference and competitive analysis

Key Achievements:

• Designed & drove a highly effective strategy that delivered a business growth to INR 500 Cr within a period of 2 years
• Won 6 awards for the campaign “Change begins with ME” at the CMO Asia Award for multiple categories including brand Building @ HCL ME Tablets

• Shouldered responsibility to create and implement plans to increase revenue as well as market share, the same having been derived from extensive & detailed market research, market data analysis, and evaluation
• Instrumental in developing marketing budgeting strategies, with active engagement with stakeholders including Business Heads and External Agencies
• Collaborated with cross-functional teams – from creative, IT, and production to product marketing and legal to produce effective promotional materials and prepare effective localized marketing communication for Home Appliances
• Managed the creative agency and created a common positioning for Refrigerators, Washing Machines & Microwave Ovens
• Identified, on-boarded & managed brand ambassadors -Priyanka Chopra and Sanjeev Kapoor

Key Achievements:

• Bronze at the ABBY's for the Socially linked musical Tune creation campaign on Facebook
• The Frrunch Tunes”
• Most Admired Brand in the Home Appliances category 2 years in a row
• On-Boarding and managing influencers/Brand Ambassadors- Priyanka Chopra & Sanjeev Kapoor for the Home Appliances category.

• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Created and managed budgets to maximize brand reach and engagement.
• Researched and identified new opportunities for product and brand development.
• Developed and executed branding campaigns to educate target audiences on product features, benefits, and values.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Managed LG's Corporate communications in the years 2004 & 05
• Brand management of the High-End AV & HA portfolio at LG
• Corporate Communications & Media Handling at LG.
• Trade Marketing & Retail Management